Couple of points from this TechTarget Presentation:

1 — Prospects WANT video — shows that marketers produce less video then prospects want. 72% of users use online video to research tech solutions.

2 — Syndication is critical (one video leveraged to many places). Prospects view video content on multiple sites (youtube, corporate sites, content providers, etc.).

3 — Users like diverse amounts of video content (demos, case studies, testimonials, conferences).

4 — IT Buyers like COMPARABLE content.

Thanks to Tanya at Xinify for sharing the presentation!