In the realm of modern marketing, where attention spans are fleeting and competition is fierce, B2B video marketing emerges as the herald of engagement, a potent tool that captivates, educates, and influences. In this comprehensive guide, we explore the dynamic world of B2B video marketing, why it’s a game-changer, and the strategies that can elevate your brand’s presence in the digital age.

What Is B2B Video Marketing and Why Is It Valuable?

B2B video marketing is the strategic creation of videos that target and engage audiences, with the goal of generating leads and promoting B2B businesses.

According to Contentsquare’s Digital Experience Benchmark report, the average time on a page across all industries is 54 seconds. However, this figure shouldn’t be treated as a universal standard. It’s contextual and varies based on factors like industry and webpage type.

In this context, B2B stands out with the highest average time spent on a page: 1.37 minutes. This data highlights the importance of using industry-specific benchmarks for average time on a page.

So why is B2B video marketing worth every penny in today’s landscape? Simply put, it’s a phenomenon that defies the conventional and captivates the contemporary consumer. Here’s why:

Engagement Amplified: Our brains process visual information faster than text, making videos a captivating choice. Video content seamlessly combines visuals, sound, and emotion, creating an immersive experience that holds viewers’ focus. Research even suggests that video content can increase engagement by up to 50%.

Versatility Beyond Compare: The power of videos lies in their flexibility. From compelling brand narratives to showcasing intricate product details, hosting webinars, or offering behind-the-scenes glimpses, videos cover a diverse spectrum of B2B communication requirements.

Mastering the Art of Storytelling: Beyond conveying information, videos weave stories. Storytelling establishes a profound connection, rendering your brand more relatable and tapping into your audience’s emotions.

ROI Amplified: Investing in video marketing isn’t a mere expenditure; it’s a strategic investment with far-reaching dividends. Elevated engagement, soaring click-through rates, and enhanced conversions combine to deliver a robust ROI.

Leveraging B2B Video Marketing: Strategies That Ignite Success

  1. The Power of Explainer Videos: In the complex B2B landscape, explaining intricate solutions or processes can be a challenge. Enter explainer videos – concise, engaging, and effective tools to distill complex concepts into digestible visual narratives.
  1. Product Demos that Speak Volumes: In B2B, showcasing your products’ capabilities is paramount. Product demo videos take prospects on a journey, showcasing functionalities, features, and benefits while leaving a lasting impact.
  1. Webinars: Webinars have emerged as a treasure trove of B2B lead generation that unveils expertise and nurtures leads. Educate your audience, showcase your industry insights, and build trust, all while nurturing valuable leads.
  1. Customer Testimonials: Nothing resonates more than authentic voices singing praises. Customer testimonial videos provide a glimpse into real-world success stories, creating a compelling argument for potential clients.
  1. Personalized Messages for Personalized Connections: Personalized videos addressed to key stakeholders create an instant rapport. Acknowledge their pain points, offer tailored solutions, and demonstrate that you’re attuned to their needs.
  1. Animated Infographics: Visualize Data Brilliance: In the data-rich B2B environment, conveying insights can be daunting. Animated infographics transform complex data into visually appealing narratives, simplifying comprehension.
  1. Behind-the-Scenes Glimpses: B2B relationships thrive on transparency. Offer behind-the-scenes glimpses of your processes, showcasing your dedication, expertise, and the human faces behind your brand.

Investment That Resonates Across Marketing Strategy Arms

Investing in B2B video marketing reverberates across your entire marketing strategy, enhancing every avenue:

Paid Advertising Magic: If your video ad doubles engagement, you’re on the path to doubling conversions. The investment in video translates into exponential returns in paid advertising, enhancing your reach and efficacy.

Website Conversion: Landing pages with videos witness higher conversions, presenting information in an engaging manner. Engaged visitors are more likely to take desired actions, converting leads into clients.

Social Media: Social media thrives on visual content. Videos capture attention in feeds, garnering more shares and engagements, fostering brand loyalty, and expanding your reach.

Emails That Truly Connect: Including the word “video” in your email subject line boosts open rates and click-through rates. Engage your audience with video content that leads to deeper exploration.

Elevate Your B2B Brand With Viewstream

B2B video marketing is more than a trend; it’s a strategy that’s reshaping how brands communicate and connect. By embracing the power of video, you’re embracing engagement, authenticity, and innovation. 

As the digital age evolves, B2B video marketing stands as your brand’s ticket to not just survival but to a thriving landscape driven by visuals, emotions, and connections. It’s not just a tool; it’s your brand’s voice in a dynamic digital world. Partner with Viewstream to create B2B video content that is tailored to your precise needs. 

Ignyte AI, a division of Kingsley Gate recruiters, has embarked on a groundbreaking mission to revolutionize the recruitment industry with their innovative AI-powered recruiting software. To bring their vision to life, they turned to the creative expertise of Viewstream to share their vision for the future of talent acquisition.

The Challenge: Reimagining Recruitment for a Digital Age

Ignyte AI knew that presenting their breakthrough technology required an equally dynamic and compelling marketing strategy. The software was designed to streamline the hiring process, transforming the way multi-incumbency roles are filled by embracing video resumes and text-based communication instead of traditional PDFs and emails. This more modern approach requires a captivating video to resonate with today’s tech-savvy and on-the-go job seekers.

Viewstream’s Solution: A Kinetic Journey of Innovation

Armed with Ignyte AI’s brand elements and ambitious vision, Viewstream set out to create an engaging video that would illustrate the power of AI in revolutionizing the recruitment process. The result is a fast-paced, kinetic masterpiece that weaves together captivating visuals, compelling storytelling, and a youthful tone. The video conveys the promise of a novel recruiting solution that caters to the contemporary needs of job seekers, communicating the platform’s efficiency, ease of use, and relevance in today’s fast-paced digital world.

The Impact: Empowering Talent Acquisition for the Future

The collaboration between Ignyte AI and Viewstream proved to be a game-changer in the recruitment arena. The video positions Ignyte AI as pioneers in the AI-powered recruiting space. Through persuasive storytelling and visual expertise, Ignyte AI successfully launched their AI recruiting software, redefining how businesses attract and hire top talent in multi-incumbency roles. Their innovative solution resonates with audiences, positioning them as a fresh face in the often staid world of the recruitment industry.

The Future of Recruitment: Powered by Ignyte AI and Viewstream

The success of the AI recruiting software marked the beginning of a transformative journey for Ignyte AI, made possible by the collaborative spirit with Viewstream. As Ignyte AI continues to revolutionize recruitment with its cutting-edge technology, Viewstream stands proud as the driving force behind its compelling and engaging marketing campaign.

Unlock Increased Engagement With Viewstream 

Ready to unlock the full potential of your marketing campaigns? Check out Viewstream’s B2B marketing services and explore how our creative expertise and persuasive storytelling can elevate your brand and drive exceptional results. Let us be your partner in crafting captivating marketing strategies that leave a lasting impact.

Will AI Save the World?


Artificial Intelligence (AI) has some people worried about how it will affect industries and livelihoods across the world. In his article, “Why AI Will Save the World,” Marc Andreessen argues that AI will not destroy the world – it might in fact save it. 

Andreessen reminds his readers that AI is not sentient. It cannot decide on its own that it will turn against humanity to take over the world in some science fiction-style uprising. AI is code, mathematics, programmed. It has no mind of its own.  

One caveat of this reality is that while AI cannot turn against its masters of its own free will, it can be programmed to carry out the desires of its programmer – good or bad. This is true of any technology, however, and AI should not be feared for this reason. Computers have been used for cyber-crimes, yet we do not outlaw all computers or cull innovation on computing power, for example. 

With this understood, Andreessen lays out some AI use cases that are years away but could make our lives on Earth more efficient and smarter. While some of Andreessen’s predictions may seem to come out of a science fiction movie, the future of AI is truly unpredictable as we are currently experiencing the infancy of the technology. Who knows what the future holds? Here are some predictions he makes for how AI can maximize humanity: 

  • Every child will have an AI tutor that is infinitely patient, compassionate, knowledgeable, and helpful. 
  • Every person will have an AI assistant/coach/mentor/trainer/advisor/therapist that is infinitely patient, compassionate, knowledgeable, and helpful.  
  • Every scientist will have an AI assistant/collaborator/partner that will greatly expand their scope of scientific research and achievement.  
  • Every artist, every engineer, every businessperson, every doctor, every caregiver will have the same in their worlds. 
  • Every leader of people – CEO, government official, nonprofit president, athletic coach, teacher – will have the same. The magnification effects of better decisions by leaders across the people they lead are enormous, so this intelligence augmentation may be the most important of all. 
  • Productivity growth throughout the economy will accelerate dramatically, driving economic growth, creation of new industries, creation of new jobs, and wage growth, and resulting in a new era of heightened material prosperity across the planet. 
  • Scientific breakthroughs, new technologies, and medicines will dramatically expand, as AI helps us further decode the laws of nature and harvest them for our benefit. 

He claims, “Anything that people do with their natural intelligence today can be done much better with AI, and we will be able to take on new challenges that have been impossible to tackle without AI, from curing all diseases to achieving interstellar travel.”  

One important note to go along with Andreessen’s predictions is that, like in his definition of AI, we must remember that AI does not contain lived, human experiences. In the current state, it is a prediction model. It doesn’t “know” anything, understand, or contain humanity. To be “infinitely patient, compassionate, knowledgeable, and helpful” is vague and not realistic at the moment.  

In addition, “better decisions” is also up for debate. Because AI only understands what it is programmed to understand, would it be decided based on what it predicts the programmer would decide? Would this really be a “better” decision, or just take accountability away from humans should a decision turn sour? These are all theoretical situations that are important to think through while AI is booming and what the future holds. 

But what do you think, could AI provide these improvements to humanity? Do you agree with everything Andreessen predicts? The original article can be found here, where Andreessen dives deeper into debunking AI myths and risks while proposing what should be done in the near future to further develop AI. 

In the ever-evolving landscape of marketing, businesses are increasingly turning to artificial intelligence (AI) to enhance their marketing efforts. AI’s ability to process vast amounts of data, identify patterns, and make intelligent decisions has unlocked a myriad of innovative marketing use cases. Let’s explore how AI is revolutionizing marketing and empowering businesses to achieve unprecedented success. 

Personalized Customer Experience 

AI has transformed the customer experience with hyper-personalization. By analyzing customer data and behavior in real-time, AI-powered marketing platforms can deliver tailor-made content and product recommendations more efficiently than ever – boosting customer engagement and loyalty. 

Predictive Analytics 

AI-driven predictive analytics help businesses anticipate customer behavior, preferences, and trends. Marketers can predict customer churn, forecast demand, and optimize inventory management. This invaluable insight empowers marketers to make data-driven decisions and stay ahead in a fast-paced market. 

Content Creation and Curation 

Content is king in the digital world, and AI is redefining how it’s produced and curated. Natural Language Processing (NLP) and AI-powered content generation tools assist marketers in creating compelling blogs, articles, and social media posts.  

Chatbots and Customer Support 

AI-driven chatbots have revolutionized customer support by providing instant assistance 24/7. These intelligent bots can engage with customers, answer queries, and even process orders, enhancing the overall customer experience. Chatbots free up human agents to focus on more complex tasks, streamlining customer service operations. 

Lead Generation and Lead Scoring 

AI simplifies lead generation by identifying potential customers based on data patterns and past behavior. Lead scoring algorithms rank leads based on their likelihood to convert, allowing marketers to focus their efforts on the most promising prospects. This streamlines the sales process and increases conversion rates. 

AI is further transforming marketing into a dynamic, data-driven discipline. AI empowers businesses to connect with their audiences on a deeper level, enhance customer support and brand reputation, and prioritize efforts that drive higher conversion rates. 

Utilizing AI to revolutionize marketing is not just an option but a necessity for businesses looking to thrive in the digital age. Embrace the AI revolution and unlock the limitless possibilities it offers for your marketing success. 

By the way, this article was written by AI (edited by a human). 


Digimarc: Illuminate Platform Video

Digimarc is a global leader in product digitization, delivering business value across industries through unique identifiers like QR codes and covert watermarks.

Digimarc worked with Viewstream to produce a Platform Explainer Video to show the power of their platform and technology. Viewstream expertly applied 3D animation over stock video to bring the platform to life and show how companies can gain enhanced consumer insights through product digitization.

By showing the inside workings of a technology that is not visible, Viewstream is able to elucidate the value proposition for this hidden technology in a clear and compelling manner in this Platform Explainer. Watch Video

“Working with Digimarc to explain how their platform lets manufacturers “see the world through your products eyes” was a rewarding challenge. Viewstream applied 3D animation over stock video to show the invisible identifiers embedded in product packaging and demonstrate visually the benefits of product digitization.”

Andrew Assalian
SVP of Accounts


SCAN Health Plan: Member Account Portal Video

SCAN Health Plan engaged Viewstream to create an animated explainer video to tout the benefits of creating a member account. A member account gives SCAN members access to a free portal that keeps all your health plan information in one place, organized, and easy to find.

One of the client’s biggest requirements was the importance of clear communication, highlighting ease of use and accessibility for an older and diverse audience. The Viewstream writing team crafted a story that was simple and easy to follow. Viewstream’s creative and animation teams brought the story to life using limited character animation and simplified illustrative screens of the SCAN Member Account website. The video highlighted just how easy it is to create a member account. Our localization team created a Spanish version of the video to extend the reach of the video. Another happy client. Watch Video

“We can all relate to how complicated healthcare and insurance can be. SCAN Health Plan works very hard to make it easy for their members. It feels great to be a part of a project that has the potential to help hundreds of thousands of people.”

Don Sparks
VP of Accounts


Viewstream Does Video Personalization

Elevate your marketing videos and create a more engaging experience for your viewers with video personalization.

By integrating personalized data into your videos, such as the viewer’s name, location, or purchase history, you can create a more tailored and impactful viewing experience. This not only increases engagement but also helps build stronger relationships with your audience and foster greater brand loyalty.

Viewstream’s personalization services can accommodate simple name insertion all the way to complex data-driven personalization.

Create content that stands out and connects with your viewers in a more meaningful way. Contact Aiden Fishbein today to learn more about how we can help you achieve your marketing goals.

Best regards,
The Team @ Viewstream

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February 2023


As trends and styles evolve, even marketing agencies need to adapt their websites to maintain a modern look and feel. Earlier this year, Viewstream launched a website refresh to add more functionality to highlight what makes Viewstream the Brand to Demand Agency. Now it’s even easier to see our award-winning work in action.

Visit the Website

Check out some of our best work developing brand strategy, crafting stunning new websites, producing award-winning video, creating engaging content, and generating demand.



Push the limits of what is possible for your business by partnering with an agency that outperforms in every way.

Our Work


We deliver the full creative strategy arc—from brand design to demand generation.

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See how our tailored know-how can bring subject matter expertise to your marketing.

Our Solutions

“Our new website is designed to help you see our latest, innovative work and learn more about our Brand to Demand approach that enables marketing as the engine of your business.”



Datacolor: Spyder Checkr Photo Video

Viewstream has been creating award-winning work for Datacolor for over five years. Datacolor recently approached us with the request to create an explainer video for a new product for photographers called Spyder Checkr Photo. The client wanted a short, concise, easy to understand explainer video that would highlight the value of the new product. Viewstream created a persona-style video using elegant design and animation to help tell this product story. The client was thrilled with the result and requested we localize the video to additional languages. Watch Video.

“Datacolor makes cool products that measure color accurately and allow artists, interior designers, manufacturers, textile, and paint companies to accurately match color for their products. The Viewstream creative team is always thrilled to work on Datacolor projects as the subject matter is ripe for pushing the creative limits regarding color, color theory and color science.”

Don Sparks
VP of Accounts


NXP Semiconductors N-AFE Launch

Viewstream was approached by NXP Semiconductors to help create a launch video for their next-generation semiconductor chip launch known as N-AFE. The green screen testimonial video tells the story of what an ultra-modern, software defined factory looks like today.

A leader in producing chips for factory automation, NXP just launched a new chip that can be configured for different types of inputs such as voltage, current, and resistance. The Viewstream team filmed our speaker in front of a green screen, and later keyed in motion-graphics and supporting infographics to bring the video to life.

Viewstream understands the needs of today’s high-tech pioneers who are producing the chips that enable manufacturers to build “what comes next” after successful digital transformation initiatives. Watch Video.

“Eye catching visual design combined with passionate testimonial makes this launch video both lively and informative.”

Andrew Assalian
SVP of Accounts


Viewstream Makes Video Brochures

Looking to create an engaging experience for your customers? Consider Video Brochures, produced by Viewstream. Combining the best of print, audio, and video, Video Brochures can be used in any high-value touch point and provide limitless applications in sales, marketing, and special events for your business and brand.

Contact Andrew Assalian ( to learn more.

Best regards,
The Team @ Viewstream


Cancer Research Institute Manifesto Video

As part of launching a new brand positioning and identity for Cancer Research Institute (CRI), Viewstream created a manifesto video to communicate the organization’s aspiration and bold vision for the future. Viewstream developed the video to engage stakeholders on an emotional level and inspire them to action. At the same time, the video communicated new brand direction of CRI—helping people fundamentally understand the unique value of the organization and its relevancy to a future immune to cancer. The Viewstream team crafted a memorable and moving piece of creative work that painted a picture of a world transformed through establishing immunotherapy as the fourth pillar in treating cancer. With both visuals and script, the video captured the essence of the organization’s leadership in advancing immunotherapy research to bring curative solutions to cancer patients on a global scale. The video serves as a keystone piece of the new website and various other channels. Watch Video and learn more about the New Website.

“A manifesto or anthem video for any organization, especially one at the cusp of presenting an entirely new brand story to the world, requires the right combination of art and science. You must tell a story about what you offer in a creative way that compels people to act. At Viewstream, we were extremely proud to help advance the story for CRI and engage more people with immunology in the fight against cancer.”

John Assalian


Deloitte Digital & Adobe Omnichannel Customer Journey Campaign

Viewstream partnered with Deloitte Digital and Adobe to develop a comprehensive lead gen campaign focused on providing strategies to help organizations improve overall customer experience and conversion in healthcare & life sciences across the entire omnichannel journey. Consumers across the board now expect personalized experiences, and the healthcare industry is no exception.

The first step was to work the Adobe and Deloitte teams to understand their audience and the nuances that they face within the healthcare & life sciences industries. With that understanding, we crafted the positioning and a narrative that spoke to the very real challenges faced by both current and prospective customers. The campaign included a webinar, video, and a paid media plan, resulting in over 550 registered attendees and significant awareness for the joint solution. View Website

“At Viewstream, we’re relentless about our approach to understanding the why, what, and how of every project we undertake. We start at the very beginning with a robust discovery phase, working through audience personas and figuring out what drives them to make decisions. This strong foundation allows us to craft a relevant narrative and carry that consistent storytelling through all marketing assets and initiatives for maximum engagement.”

Maureen Cole 
VP of Accounts


Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian ( to schedule an introduction call.

Best regards,
The Team @ Viewstream


The New Look of CRI

Creating a world immune to cancer takes big thinking, and smart partnerships. That’s why New York City based Cancer Research Institute (CRI) tapped Viewstream to develop an all-new website to enhance brand awareness and highlight their new brand positioning, strategic messaging, visual design, identity, and manifesto video – to name a few. The website puts a spotlight on the new positioning “For a World Immune to Cancer” and encourages visitors to dig deeper into the CRI brand experience, learn more on the impact their organization is having on the fight against cancer, and join them in helping to fund immunotherapy research and trials that offer the greatest hope for a world immune to cancer. View Website

“In order to design, develop and launch a website of this size, it required a village. The incredible reach of Viewstream’s talented team is truly impressive. Our Brand to Demand team shined bright as graphic designers, website designers, developers, copywriters, video editors, animators, photographers, and live production teams all came together to create a website and brand experience that will help propel CRI into the next wave of cancer research and scientific discovery. What a great feeling to be part of such an amazing project.”

Jeff Carter 
Account Manager


Adobe Experience Manager Guides

Viewstream was approached by Adobe to help create an explainer video around a new product for technical writers called, Adobe Experience Manager Guides. While companies are going through Digital Transformation to redefine internal workflows and processes and create 1:1 customer experiences, one area that has been left behind is technical product documentation and support content. This content is still typically delivered via static PDF’s and webpages which provide a very limited experience for the customer.

The Viewstream team crafted an engaging story that simplified the complexities of this product. We communicated how the product is solving industry challenges, providing improved customer experiences, and ultimately driving retention and loyalty. The client was thrilled with the final video, and we are now localizing the video in three languages, German, French and Japanese. Watch Video

“One of Viewstream’s superpowers is elevating products and brands through the power of story. In order to do that successfully, we ask a lot of questions and often challenge the answers to those questions. We strip away the complexities to find the simple truths. We understand the target audience and their challenges. We have a deep understanding of our client’s products and solutions and how those solutions are solving industry problems. We connect the dots for the audience in a way that resonates. We then use stunning visual design and animation that increases retention and leaves lasting impressions.”

Don Sparks 
VP of Accounts


Award Winning B2B Explainer Videos All Have These 6 Things in Common

As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article


Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian ( to schedule an introduction call.

Best regards,
The Team @ Viewstream


QuantumScape CISO
Employee Spotlight Video

QuantumScape is developing the next generation of EV batteries. They recently partnered with Viewstream to come onsite to their San Jose, CA facility to film their brand new manufacturing facilities and the people who are making it happen.

This Employee Testimonial Video features the CISO discussing what makes QuantumScape such an exciting place to work. This is the first in a series of videos in the HR-focused Employee Spotlight series. The “Hear it from the Team” approach is an ideal communication method to help QuantumScape maintain their ability to attract top talent.

This video features authentic testimonial interspersed with Broll of employee’s, facilities and the brand new battery manufacturing facilities.? Viewstream created a custom introduction montage for the Employee Spotlight series as well as the logo animation paired with an audio brand hammer. Watch Video

“It’s great to be back to live-action video production. Viewstream is helping QuantumScape to create a video series to gain insights from team members and show to the world their manufacturing facilities. Companies like QuantumScape are investing more and more in recruiting assets so they can continue to attract the best and the brightest. This video gives prospective employees a personal look at QuantumScape and the culture that drives their growth.”

Tom Jagger
VP of Onsite & Virtual Production


Capgemini Inspires at Dreamforce

Viewstream helped enhance the Capgemini presence at this year’s Dreamforce event in San Francisco by creating a touch screen experience that enabled patrons visiting their booth to easily and quickly find thought leadership and case study content. The asset was a focal point for the Capgemini booth and users were easily able to find and download these resources right at the booth or on the go from their mobile device. Content was curated from across a number of different business sectors such as Financial Services, B2B and B2C and feature use cases and case studies within a number of solution areas such as MuleSoft Integration, Commerce, Marketing, and Sales. View Website

“While this project was a quick turnaround with a very tight deadline, it was a fantastic opportunity to help one of our valued clients increase their exposure at a world renowned tech conference and provide a valuable user experience to users that demonstrates their broad range of capabilities and experience.”

Don Sparks
VP of Accounts


All great B2B explainer video scripts have these six things in common

As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article


Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian ( to schedule an introduction call.

Best regards,
The Team @ Viewstream