Viewstream Takes Home 8 Awards from the 2024 AVA Digital Awards Posted by John Assalian on February 27, 2024 Viewstream, the business transformation agency, received numerous accolades from the 17th annual AVA Digital Awards. The AVA Digital Awards, a highly acclaimed international competition that recognizes creative excellence for the planning, concept, direction, design, and production of digital communication, presented Viewstream with five AVA Digital Awards and three honorable mentions this year. Among tens of thousands of entries, Viewstream was recognized for engaging E-Books, interactive websites, informative content, and more. Viewstream was presented with two Platinum Awards and three Gold Awards for 2024. “We firmly believe in marketing’s potential to inspire, engage, and drive meaningful impact,” stated John Assalian, Managing Partner of Viewstream. “The recognition we’ve received through these awards underscores our team’s commitment to pushing boundaries, delivering excellence, and achieving outstanding results for our clients.” Viewstream AVA Awards for 2024 Platinum Awards (2) Adobe x Wunderman Thompson: Unlock and Deliver Dynamic Content Faster | Digital Marketing | Content Marketing | White paper Unanet: How Businesses are Driving Growth and Efficiency | Digital Marketing | Content Marketing | E-Book Gold Awards (3) Sharp Decisions: Insights Page for 2023 Content | Digital Marketing |Content Writing | Blog Writing Above is a header image from one of the many engaging blog posts created for Sharp Decisions. Read the story here. Data Color: Why Can’t We Agree on Color Website | Web-Based Production | Web Element | Landing Page Reputation: A Guide to Competitive Intelligence | Digital Marketing | Content Marketing | E-Book Honorable Mentions (3) Autodesk: Secure Collaboration Infographic | Digital Marketing | Content Marketing | Infographic Palo Alto: Zero Trust Webpage | Web-Based Production | Web Element | Landing Page Adobe x Accenture: Customer Acquisition for Property and Casualty Insurance | Digital Marketing | Content Marketing | Interactive Content Marketing About the AVA Digital Awards AVA Digital Awards honors the evolving ways and means that we engage our audiences through the creative convergence of digital arts, technology, and information. The foundation for the Awards began in 1994 as a celebration of the audio-visual arts. Over the years, AVA’s categories changed to recognize the expanding role that digital media and the web were playing in the transfer of information. Now, through the internet and digital’s interactive capabilities, communication professionals are no longer just pushing their messages, they are responding to the user’s actions to provide information when, where and however they want it. About Viewstream Viewstream is the business transformation agency that believes marketing can move the world. We provide full-service, B2B marketing services for leading clients like Microsoft, Adobe, Autodesk, UPS, and more. Visit Viewstream.com to see more of our award-winning work. Get in touch with us for your next digital marketing project here.
Keeping Up with the Booklicants – Facebook Advertising Tips Posted by John Assalian on February 5, 2013 Viewstream does a lot of Facebook advertising for key accounts. Through analyzing a lot of data, we have noticed this phenomenon of the “Booklicant”. The signature behavior of this type of user is characterized by clicking on hundreds of ads merely to collect images of things that they like. Taking an empathetic approach, we assume the user benefits by increasing their ‘like’ score, as well as self-expression and time passing. So how do you “Keep up with the Booklicants”? Better targeting. Facebook has several key targeting areas that can be utilized, including interests, geography and even contact lists. Experiment with those areas and you ought to see better results.
Viewstream Wins Two Telly Awards in Global Competition Posted by John Assalian on June 13, 2012 Viewstream is excited to announce winning two Telly Awards. Viewstream won for its Windows Azure video for Microsoft, and its “Autodesk Smoke” video featuring Oakley. The Telly Awards honor outstanding work for local, regional and cable television commercials and programs, video and film productions, and work created for the web. With more than 11,000 entries from all 50 states and numerous countries, this is recognition for Viewstream marketing and our cutting edge and creative storytelling. A panel of more than 500 accomplished advertising industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. Less than 10 percent of entries are chosen as winners. The first award was for a video created as part of the Windows Azure awareness campaign. Viewstream featured Baker labs and their work using Microsoft Azure to created Proteins computer-designed to block flu invasions. The second award was for a video created as part of the Autodesk Media and Entertainment “Don’t Just Edit. Finish” campaign. Viewstream featured Oakley and how Autodesk Smoke overcomes complexity to solve key post-production challenges. If you are interested in finding out more about Viewstream work, and how we can help your company, contact us.
New Federal Law: Zero Taxes on Gains on Small Business Investments Posted by John Assalian on December 7, 2010 I am really surprised the just-signed Small Business Jobs Act of 2010 hasn’t gotten more attention—because it is truly one of the most novel and interesting opportunities to come along in a long time. Simply put, within the confines of the law, any investments you make in startups in 2010 can have gains realized tax FREE. Of course, check with your attorney and accountant, but this is a very amazing opportunity for those looking to start a new venture or angel investors looking to put their money into a new startup. Learn more about the new law here.