Customer Evidence is one of the most powerful and flexible tools in your sales and marketing toolbelt. It can do more than tell and implementation story; it can outline forces behind new product innovations, show prospects a world where their problems are solved, and reinforce peer opinion. With this kind of adaptability, customer evidence can be effective at every stage in the sales cycle.

Viewstream CEO John Assalian recently published an article in Corp! Magazine outlining how Customer Evidence can move prospects down your sales funnel with impressive ROI. In the article, he also provides tips and tricks to help marketers plan and execute Customer Evidence that works.

Read Customer Evidence: Telling Your Customers’ Stories So They Can Tell Yours

Learn more about Viewstream’s Customer Evidence work