Studies have shown that consumers are visually drawn to human faces, but does this maxim hold true for a digital advertising campaign for high-tech software? After conducting a thorough A/B test, we were surprised by what the results showed.

Were you surprised that the results showed that online advertising with people can negatively impact the success of digital campaigns across multiple channels including Facebook, Linkedin, Twitter, and retargeted ads?

Here at Viewstream, we believe marketing is built on the fusion of story and data. Accordingly, we follow the code of “Keep Testing!” and utilize A/B and multi-variate tests to determine most successful digital trends for your story.