Project Spotlight – March 2023 Posted by John Assalian on April 17, 2023 VIDEO Digimarc: Illuminate Platform Video Digimarc is a global leader in product digitization, delivering business value across industries through unique identifiers like QR codes and covert watermarks. Digimarc worked with Viewstream to produce a Platform Explainer Video to show the power of their platform and technology. Viewstream expertly applied 3D animation over stock video to bring the platform to life and show how companies can gain enhanced consumer insights through product digitization. By showing the inside workings of a technology that is not visible, Viewstream is able to elucidate the value proposition for this hidden technology in a clear and compelling manner in this Platform Explainer. Watch Video “Working with Digimarc to explain how their platform lets manufacturers “see the world through your products eyes” was a rewarding challenge. Viewstream applied 3D animation over stock video to show the invisible identifiers embedded in product packaging and demonstrate visually the benefits of product digitization.” Andrew AssalianSVP of Accountsaassalian@viewstream.com VIDEO SCAN Health Plan: Member Account Portal Video SCAN Health Plan engaged Viewstream to create an animated explainer video to tout the benefits of creating a member account. A member account gives SCAN members access to a free portal that keeps all your health plan information in one place, organized, and easy to find. One of the client’s biggest requirements was the importance of clear communication, highlighting ease of use and accessibility for an older and diverse audience. The Viewstream writing team crafted a story that was simple and easy to follow. Viewstream’s creative and animation teams brought the story to life using limited character animation and simplified illustrative screens of the SCAN Member Account website. The video highlighted just how easy it is to create a member account. Our localization team created a Spanish version of the video to extend the reach of the video. Another happy client. Watch Video “We can all relate to how complicated healthcare and insurance can be. SCAN Health Plan works very hard to make it easy for their members. It feels great to be a part of a project that has the potential to help hundreds of thousands of people.” Don SparksVP of Accountsdsparks@viewstream.com DID YOU KNOW? Viewstream Does Video Personalization Elevate your marketing videos and create a more engaging experience for your viewers with video personalization. By integrating personalized data into your videos, such as the viewer’s name, location, or purchase history, you can create a more tailored and impactful viewing experience. This not only increases engagement but also helps build stronger relationships with your audience and foster greater brand loyalty. Viewstream’s personalization services can accommodate simple name insertion all the way to complex data-driven personalization. Create content that stands out and connects with your viewers in a more meaningful way. Contact Aiden Fishbein today to learn more about how we can help you achieve your marketing goals. Best regards,The Team @ Viewstream Related