Viewstream is a strong proponent of using Customer Evidence assets to effectively communicate a products offering. Remember, people believe people, so what better way to build credibility but through the testimony of your customers? Prospects are compelled by true-to-life success stories above the constant chest-beating cranked out of old-school marketing strategies. Kill the marketing voice, and begin telling true customer success stories.

Viewstream created a video to illustrate how Kelly Racing uses Autodesk software to improve racecar performance. Viewstream employed a new technique that allows the subjects themselves to create their own content, adding a powerful amount of honesty to the video.

There are many ways to incorporate Customer Evidence to your marketing mix. But whichever way you choose, these personal stories help create a relationship between your audience and your brand, bringing real-world storytelling to your marketing campaigns.

Watch the Kelly Racing/Autodesk Video below: