Elekta, a leader in clinical solutions for radiosurgery and radiation therapy, recently completed construction on a state-of-the-art learning center in Atlanta, Georgia—the company’s North American headquarters. The Learning and Innovation Center (LINC) is expected to draw clinicians, researchers, and health IT professionals for education, training, and collaboration on Elekta’s solutions for treating cancer and brain disorders.

To help generate awareness, Viewstream created an interactive, virtual tour of the LINC facility that can be explored using the Oculus Rift virtual reality headset. Elekta invited attendees of the ASTRO 2013 conference to wear the Oculus Rift and experience the Learning and Innovation Center in virtual reality. To help build a buzz, the virtual tour was promoted before and after the conference through Elekta’s social channels, including YouTube, Facebook, and Instagram. In the end, the virtual tour received overwhelming positive responses from both the client and the conference attendees.

Viewstream created the LINC virtual tour using Autodesk Maya, the Unity game engine, and the Oculus Rift developer’s kit. The visual model was created in Autodesk Maya, using a combination of photos, videos, and blueprints of the facility. The model was then imported into the Unity game engine, where it was given physics, movement, and lighting. Finally, the resulting program was calibrated with the Oculus Rift headset using the product’s developer kit to create the interactive, virtual tour.

Check out a preview of the virtual tour: