As marketers, we embrace the expectation that we have to constantly come up with new, innovative methods for reaching target audiences. We love to come to work in the morning where every campaign needs to be a “game changer.” We strive to conjure up “purple cows” every day.

Marketing spend needs to go further to meet these elevated expectations. But in this new digital reality, how do you be both efficient and effective, and how do you differentiate your brand in a crowded marketplace where everything is presumed to be new?

Here is a preview of the six key trends that will dominate 2017 and allow marketers in the know to get ahead of the curve:

1. 1. Customer data is skyrocketing as big campaigns plummet.

Data on customers or potential customers is readily available. Demographics, behavior, interests, browsing history, previous purchases, and on and on. All of this data can be used to deliver personalized, relevant content to individuals across any channel, leading to the death of the one-size-fits-all campaign. The days when marketers would do a long march towards a big campaign launch are over. We need to be executing daily, weekly or monthly campaigns that are consistently optimized and put into the world.

To discover the rest of the key trends, such as virtual reality and the future of email, download the report today.

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