Project Spotlight – March 2023 Posted by John Assalian on April 17, 2023 VIDEO Digimarc: Illuminate Platform Video Digimarc is a global leader in product digitization, delivering business value across industries through unique identifiers like QR codes and covert watermarks. Digimarc worked with Viewstream to produce a Platform Explainer Video to show the power of their platform and technology. Viewstream expertly applied 3D animation over stock video to bring the platform to life and show how companies can gain enhanced consumer insights through product digitization. By showing the inside workings of a technology that is not visible, Viewstream is able to elucidate the value proposition for this hidden technology in a clear and compelling manner in this Platform Explainer. Watch Video “Working with Digimarc to explain how their platform lets manufacturers “see the world through your products eyes” was a rewarding challenge. Viewstream applied 3D animation over stock video to show the invisible identifiers embedded in product packaging and demonstrate visually the benefits of product digitization.” Andrew AssalianSVP of Accountsaassalian@viewstream.com VIDEO SCAN Health Plan: Member Account Portal Video SCAN Health Plan engaged Viewstream to create an animated explainer video to tout the benefits of creating a member account. A member account gives SCAN members access to a free portal that keeps all your health plan information in one place, organized, and easy to find. One of the client’s biggest requirements was the importance of clear communication, highlighting ease of use and accessibility for an older and diverse audience. The Viewstream writing team crafted a story that was simple and easy to follow. Viewstream’s creative and animation teams brought the story to life using limited character animation and simplified illustrative screens of the SCAN Member Account website. The video highlighted just how easy it is to create a member account. Our localization team created a Spanish version of the video to extend the reach of the video. Another happy client. Watch Video “We can all relate to how complicated healthcare and insurance can be. SCAN Health Plan works very hard to make it easy for their members. It feels great to be a part of a project that has the potential to help hundreds of thousands of people.” Don SparksVP of Accountsdsparks@viewstream.com DID YOU KNOW? Viewstream Does Video Personalization Elevate your marketing videos and create a more engaging experience for your viewers with video personalization. By integrating personalized data into your videos, such as the viewer’s name, location, or purchase history, you can create a more tailored and impactful viewing experience. This not only increases engagement but also helps build stronger relationships with your audience and foster greater brand loyalty. Viewstream’s personalization services can accommodate simple name insertion all the way to complex data-driven personalization. Create content that stands out and connects with your viewers in a more meaningful way. Contact Aiden Fishbein today to learn more about how we can help you achieve your marketing goals. Best regards,The Team @ Viewstream
Project Spotlight – February 2023 Posted by John Assalian on February 28, 2023 Smart branding means constant evolution A new view Smart branding meansconstant evolutionFebruary 2023 As trends and styles evolve, even marketing agencies need to adapt their websites to maintain a modern look and feel. Earlier this year, Viewstream launched a website refresh to add more functionality to highlight what makes Viewstream the Brand to Demand Agency. Now it’s even easier to see our award-winning work in action. Check out some of our best work developing brand strategy, crafting stunning new websites, producing award-winning video, creating engaging content, and generating demand. WorkPush the limits of what is possible for your business by partnering with an agency that outperforms in every way. ServicesWe deliver the full creative strategy arc—from brand design to demand generation. SolutionsSee how our tailored know-how can bring subject matter expertise to your marketing. “Our new website is designed to help you see our latest, innovative work and learn more about our Brand to Demand approach that enables marketing as the engine of your business.”John AssalianCEOjohn@viewstream.com
Project Spotlight – January 2023 Posted by John Assalian on February 1, 2023 VIDEO Datacolor: Spyder Checkr Photo Video Viewstream has been creating award-winning work for Datacolor for over five years. Datacolor recently approached us with the request to create an explainer video for a new product for photographers called Spyder Checkr Photo. The client wanted a short, concise, easy to understand explainer video that would highlight the value of the new product. Viewstream created a persona-style video using elegant design and animation to help tell this product story. The client was thrilled with the result and requested we localize the video to additional languages. Watch Video. “Datacolor makes cool products that measure color accurately and allow artists, interior designers, manufacturers, textile, and paint companies to accurately match color for their products. The Viewstream creative team is always thrilled to work on Datacolor projects as the subject matter is ripe for pushing the creative limits regarding color, color theory and color science.” Don SparksVP of Accountsdsparks@viewstream.com VIDEO NXP Semiconductors N-AFE Launch Viewstream was approached by NXP Semiconductors to help create a launch video for their next-generation semiconductor chip launch known as N-AFE. The green screen testimonial video tells the story of what an ultra-modern, software defined factory looks like today. A leader in producing chips for factory automation, NXP just launched a new chip that can be configured for different types of inputs such as voltage, current, and resistance. The Viewstream team filmed our speaker in front of a green screen, and later keyed in motion-graphics and supporting infographics to bring the video to life. Viewstream understands the needs of today’s high-tech pioneers who are producing the chips that enable manufacturers to build “what comes next” after successful digital transformation initiatives. Watch Video. “Eye catching visual design combined with passionate testimonial makes this launch video both lively and informative.” Andrew AssalianSVP of Accountsaassalian@viewstream.com DID YOU KNOW? Viewstream Makes Video Brochures Looking to create an engaging experience for your customers? Consider Video Brochures, produced by Viewstream. Combining the best of print, audio, and video, Video Brochures can be used in any high-value touch point and provide limitless applications in sales, marketing, and special events for your business and brand. Contact Andrew Assalian (aassalian@viewstream.com) to learn more. Best regards,The Team @ Viewstream