Evaluating Social Media Claims for 2010


Is social media right for your customer?

In implementing social media marketing in the coming year, businesses must understand the truth behind all the talk. In this free guide, Viewstream CEO John Assalian takes on the top five claims made about social media and puts them into perspective. From the cost of doing social media to strategies for deployment, it is important to be realistic about the role social media plays in marketing.

These seven short pages illuminate why social media itself is not a marketing strategy, but another medium to consider in executing a comprehensive marketing strategy that engages audiences and gets results.

“Social media can help you engage and understand your customer, spread your message and information to targeted audiences, and even help customers market for you. But, far too often, social media is promoted with highly unreasonable claims… In the end, Social Media is another communication channel, a set of tools in your marketing arsenal.”
-From ‘Evaluating Social Media Claims for 2010’

About the Author:
John J. Assalian brings a strategic focus to marketing, honed over fifteen years of customer acquisition and brand building experiences with a range of entrepreneurial and market-changing businesses. As CEO of Viewstream since 1999, Mr. Assalian has built a marketing firm that conceives, develops and engineers content marketing strategies for leading brands, including Autodesk, Microsoft, Sony, HP, as well as a range of startups and SMEs in the high tech industry.

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