Project Spotlight – March 2021 Posted by John Assalian on April 8, 2021 VIDEO Verimatrix App Shield Viewstream partnered with Verimatrix to rename and re-brand their popular app security offering now known as App Shield. Changing the name from ProtectMyApp to App Shield provided the opportunity to create an explainer video for this SaaS product and assist to re-brand and modernize the brand identity and messaging. Verimatrix App Shield is doing something that no other company in the world is doing — offering professional-grade mobile app protection in a SaaS model. The App Shield video by Viewstream tells this story. “Communicating about cybersecurity offerings and data obfuscation in a succinct and attention sustaining video required advanced storytelling abilities. The Viewstream creative approach blended 2D and 3D animation, motion-graphics and iconography to reflect concepts like protecting devices across the stack and making available the highest level cryptographic shielding to everyday app developers. Nuanced VoiceOver and a custom audio backing tracks set the mood and kept the pace lively.” Andrew AssalianSVP Accountsaassalian@viewstream.com MOTION GRAPHICS Scholastic Pre K Scholastic has created a complete educational program that is suitable for both the traditional and the virtual classroom. With a bright and colorful brand, our team had the opportunity to create a fun yet educative video showcasing some of their most famous characters. What a treat! We really wanted to highlight some of the best features the program offers, as well as the variety of solutions available to get your little ones ready for their next scholastic adventure. “As a father of young children, having the opportunity to work on a video for Scholastic Pre-K program was truly a gift! It was a great opportunity for our team to break away from the more typical work we do for high-tech or medical companies. Our team of designers and animators really embraced this opportunity, and ultimately, delivered a fantastic video we are all very proud of!” Ben LopataDirector of Productionblopata@viewstream.com VIRTUAL EVENT Global TouchPartner Profit Journey Calculator Global Touch helps their clients grow through partners and building new capabilities, so when asked to help on something that plays a key factor in that, Viewstream couldn’t resist. To play a role in an important part of a clients business is what gets us excited over here at Viewstream, so developing and making consistent updates to the Partner Profit Journey Calculator has been a great experience. “Working with our developers to execute the Calculator and ensure Global Touch is getting the exact information they need has proven to be a smooth process with great results!” Tarah Kraft Account Managertkraft@viewstream.com Best regards,The Team @ Viewstream
Five Flywheels For Go-To-Market Success Posted by John Assalian on February 10, 2021 Go-to-market is your overall marketing program to win in the marketplace. A successful strategy needs to communicate to audiences your unique value proposition, get prospects into your sales cycle, and then continuously earn revenue from them over the longest possible period of time. As Peter Drucker, the founder of modern business management, emphatically wrote, “…the business enterprise has two—and only two—basic functions: marketing and innovation.” This article covers the first function: marketing. How do you effectively promote not just awareness but trust between customers and your business? Think of the flywheel model, coined by author Jim Collins. Business leaders understand that putting in the work upfront — always with the customer at the center of your operation — is key to later success. Once you push the flywheel far enough to build up momentum, eventually it will continue to turn independently, allowing you to enjoy the well-earned spoils of your success. Take the time to build that strong bond with your customer base, and it will pay off in your dividends down the road. Here are five key flywheels to keep your go-to-market strategy ahead of the curve: 1. Define your brand and go-to-market value propositions. Your brand is more than your visual identity; it is the communication architecture through which your business is understood. Start with the big “why” at the top of your brand and support it with your value propositions from product all the way through to customer success. Ask yourself: What specific need am I filling? What products am I offering to fill that need? How will those products improve our customers’ lives? Answering these questions defines your go-to-market value propositions — the reason why a customer should choose you over the competitor down the street. Those value propositions become the raw materials you can draw from to forge your unique brand. Make sure to keep your brand simple and congruous. Focus on what makes you stand out in the marketplace, and ensure those unique value propositions are front and center. Remember the flywheel. The first push is always the hardest, but it is worth putting in the effort in these early stages. 2. Create content that tells your brand’s story. Remember, the sales cycle is no longer a funnel; it is an hourglass. What does this mean? You need to continuously tell your marketing story from brand to purchase, all the way through to customer engagement and renewal/upsell. Marketing should do far more than engage a customer’s wallet. A strong marketing story should engage a customer’s heart. You are trying to inspire loyalty and become a topic around the dinner table — the next “great thing” someone shares with their friend or co-worker — not just sell a product. So, how can you most effectively tell that story? As the founder of two award-winning digital marketing agencies, I have spent my career unpacking that question, and the answer is constantly evolving. Today, maybe that content is an eye-catching website and dynamic social videos. Tomorrow? That’s the art and science of marketing. The most important thing is to always let customer need drive your content marketing strategy, continuously pushing the flywheel forward. 3. Create your target contact list. Third, create your TCL (target contact list). Remember, B2B (business-to-business) marketing is ABM (account-based marketing). When developing your marketing plan, always think in terms of target account ecosystems. Who are the most reliable players who can best support your bottom line? These should be the prospects at the top of your TCL — the accounts you woo above all others. For B2B, you can get to the contact level, building a direct line of communication and trust between you and your target accounts. Because of this hyper-personalized approach to marketing, your strategy must remain flexible to adapt to whatever ecosystem in which you are selling. These targets will become the customers that keep your flywheel turning. 4. Get your message into the world. Fourth, do marketing activities to get your message into the world. Splash your brand across the right channels like digital, television, and direct mail. Your strategy will be unique to your target client list and value propositions. Which activities should you choose? The truth is you won’t always know until you try and measure. When you are first starting out, stay laser-focused on your target audience, but consider casting a wider net in terms of the channels by which you reach audiences. Once your message is out in the world, you have reached the final stage of the flywheel. It is time to execute your go-to-market plan, sit back, and let the flywheel carry out what you built. 5. Keep turning the flywheel. Measure, iterate, refine. Try, try again. The important thing to remember about the flywheel process is that it never stops turning. It is crucial to constantly talk to your customers, whether through market research, data analytics, or a simple cold call. The moment you let yourself or your business get complacent is the moment the market leaves you behind. Keep your finger on the pulse and always be ready to pivot and adjust when the moment demands it. Follow these go-to-market flywheels and you will be on the path to success. Veer off course even a little, and you have lost your way forevermore! Okay, maybe not forever, but marketing takes resources and dedication and can make or break your business. Read the full Forbes article here.
Project Spotlight – January 2021 Posted by John Assalian on February 2, 2021 VIDEO Celsius Energy Drink Celsius asked Viewstream to showcase the growth of their line of energy drinks in a way that matched the energy and zeal of their consumers. Our creative team developed a look and tone that speaks to both the lifestyle and fitness sides of their brand, using fast-paced editing and type animation to tell their story in a bold and exciting way. “Working with new clients is always exciting, especially when it’s a fresh project like this. Nailing the right tone and visual look for the video was quite challenging, but after breaking through those initial challenges it was a joy to take it to the finish line. I’m really proud of what our team accomplished!” Travis DixonCreative Directortdixon@viewstream.com MOTION GRAPHICS Adobe Captivate Prime Launch Adobe Captivate Prime is Adobe’s award-winning enterprise Learning Management System (LMS) to train employees, partners, and customers. Adobe Captivate Prime integrates seamlessly with popular martech platforms such as Adobe Experience Manager Sites and Marketo Engage. For its launch, the Viewstream creative team came up with a treatment that the client loved. We went through an extensive storyboarding process and our animation team brought the video to life. “We were tasked with creating a bold and exciting launch video for the new release of Adobe Captivate Prime. We’ve won Telly Awards for each of the previous Captivate Prime launch videos, so we knew we had to knock this one out of the park. We assembled our A-team of creatives who came up with a treatment that both exceeded the clients vision and expectations.” Don SparksDirector of Account Strategydsparks@viewstream.com VIRTUAL EVENT MEZ Creative Virtual Event In an ever-changing world, more and more events have been transitioning to immersive virtual experiences. For this year’s annual National Sales Meeting, MEZ Creative’s client Intersect ENT decided to do the same – for the first time in their history. There are dynamic elements that had to work in unison including multiple agendas per day, concurrent streaming, world-wide attendees, and coordinating our IBM Watson Platform to work at scale – which we were able to execute securely and seamlessly. “I love the idea of being able to bring people from across the globe together in our digital age with virtual events.” John HackettSoftware Engineer DID YOU KNOW? Viewstream does Virtual Events Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Event featured thirty plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice. Email john@viewstream.com to schedule a demo. Best regards,The Team @ Viewstream
15 Marketing, Advertising And PR Trends That Will Take Off This Year Posted by John Assalian on January 27, 2021 Trends in the world of advertising, marketing and public relations are exciting and elusive things. Their popularity can go through the roof one week and be virtually nonexistent by the start of the next. Regardless of how unpredictable they are, getting in on a trend before others do can be a massive boon for an agency. Consequently, there’s a continual focus on anticipating which emerging trends will explode before they become mainstream. Below, 15 members of Forbes Agency Council look at some of the trends they expect to rise to prominence as this year progresses. 1. A Growing Focus On Simplicity Simplicity is key. Given the growth of everything digital, making things more focused on essential tasks will be critical. Expect simpler website design, less color and focused use cases for product applications. – John Assalian, Viewstream 2. Differentiating On Customer And Employee Experiences As a global experience consultancy, we see how more companies will need to differentiate on experience. Customer and employee experiences are becoming the new competitive advantage, a step beyond quality products or exceptional service. Successful organizations are starting to view their own employee experience with the same level of importance as their customer’s experience. Seamless employee experience is key. – Ross Freedman, Rightpoint 3. The Overlap Of Different Marketing Disciplines The overlap of different marketing disciplines will become even stronger, with an impact on the buying and delivery side. What matters more than ever before is a true understanding of brands’ challenges and the research-based strategy that sums it up in a compelling, big idea. This can come from traditional PR, advertising, social media or events experts—there is no monopoly on great ideas! – Lars Voedisch, PRecious Communications 4. A Shift In How Influencers Choose Partners In 2020, influencers pivoted their content strategies from being self-focused to community-focused. They led without being asked, and as a result, many of them now feel it’s their job to speak up. So going forward, the shift in how influencers now view themselves and their responsibilities toward their followers will create a fundamental shift in how and why they choose to partner with brands. – Atul Singh, The Shelf 5. The Increasing Importance Of Data Artificial intelligence and machine learning are reaching a stage where marketers have more insights into consumer behavior, attribution and preferences than ever before. Winners will be those brands and agencies that harness that superpower to hyper-target their marketing and match the media, message, frequency and location to the individual consumer or business. “Micro” will ultimately replace “mass.” – Nancy A Shenker, theONswitch 6. More Use Of AI In E-Commerce More use of AI in e-commerce is one thing that I definitely think we will see a lot of in the industry. As things continue to evolve, what is clear is that there is going to be more and more use of AI, as well as of other platforms, to ensure better outcomes. – Jon James, Ignited Results 7. Rising Adoption Of Facebook And Instagram Shops We are seeing a rise in e-commerce sites adopting Facebook and Instagram Shops. This new feature allows products to be sold directly on Facebook or Instagram with a simplified order process. With payment details on file, this sets the stage for a seamless one-click transaction that could eventually rival Amazon. – Brian Meert, AdvertiseMint 9. A Shift From Mobile To Desktop Search With an abundance of people working from home for the majority of 2020 (and likely most of 2021), people are less shy about searching on their desktops within the privacy of their own homes. Therefore, we see a shift from mobile to desktop, as users aren’t worried about co-workers seeing their shopping lists on their monitors at the office. – Larry Gurreri, Sosemo LLC 9. More Focus On Self-Care Self-care will be paramount. Consumers are taking multiple measures to deal with the rising levels of stress, a trend that has been steadily rising for years but reached new levels during the Covid-19 pandemic. This year, brands will learn how to take part in these self-care routines to become more helpful and win consumer loyalty. – Hamutal Schieber, Schieber Research 10. Increasing Popularity Of Over-The-Top Advertising With the rising popularity of OTT streaming services, advertisers now have unique opportunities to reach an ever-growing streaming audience and target their key consumers like never before. Forward-thinking advertisers who take advantage of this new opportunity can now build their brands by reaching untapped OTT audiences at scale. – Dennis Cook, Gamut. Smart Media from Cox. 11. The Continued Rise Of Online Community Building In 2021, we’ll see the continued rise of online community building. Brands that bring their consumers together through on-site forums, Facebook groups or other social platforms are providing value beyond their actual products. People crave interaction more than ever. Brands have an opportunity to link like-minded people together and, in the process, strengthen their brand loyalty. – Stefan Pollack, The Pollack Group 12. Brands Being Judged By Their Actions If Covid-19, the Black Lives Matter movement and the Facebook boycott have taught us anything, it’s that brands will be judged by their actions, not just their advertising. I think 2021 will be the year that brands bring that realization to life by focusing on strategically identifying their authentic purpose and finding ways to act and live those values for consumers. – Joanne McKinney, Burns Group 13. Hybrid Events And Digital Live Broadcasts In 2020, business and marketing efforts have been largely digital out of necessity; and there have been some great successes and learnings. As we move into 2021 in the experiential space, we’ll take these learnings and apply them as we are able to gather in person safely, but hybrid events and digital live broadcasts will likely play very prominent roles in brand experiences in the new year. – Scott Kellner, GPJ Experience Marketing 14. Working From Home Becoming Standard Practice Work from home is here to stay. I believe WFH has always been a viable option for most agencies. The pandemic forced it upon us, and we’ve adapted. Lesson learned? It actually works. It may not be ideal for every situation, but I project no less than a 50-50 split between WFH and office work from here forward. – Randy Shattuck, The Shattuck Group 15. More Investments In Risk Management Strategies Companies recognize that an issues-management or crisis plan is no longer nice to have or only for the IBMs and Chevrons of the world. In a post-Covid-19 world, savvy CEOs will invest in leveling up their corporate communications and risk management strategies, with their CMOs and agencies at the helm. – Kathleen Lucente, Red Fan Communications Read the full trends article here.
Project Spotlight – December 2020 Posted by John Assalian on December 22, 2020 VIDEO Adobe Connect When Adobe Connect came to Viewstream to tell the story of Las Vegas EMS Training center, we were very excited. But with COVID-19 shutting down education all over the country, the Las Vegas EMT training center was faced with a new challenge: How to educate first responders when classes cannot be held in a traditional way? Viewstream interviewed all of the stakeholders to develop a story that would both relate the urgency of the need for classes, as well as demonstrating the power of adobe connect. Once we knew the full story, we sent the stakeholders the Viewstream Virtual Studio (VVS). The VVS allowed us to record the subject’s on-camera interviews remotely without the need to send a crew. For the subjects, the experience is similar to a zoom meeting, with very little setup required. “It was an honor to create a documentary about the training of front-line workers in the midst of a global pandemic. And when a client has a great success story to tell about their product, it makes our job a lot easier! We are not working the front line, but at Viewstream we are trying to do our part by empowering brands to create content in the safest way possible.” Tom JaggerVP of Onsite & Virtual Productiontjagger@viewstream.com WEB & BRAND Framed & Matted Back in 2013, Framed & Matted pioneered the online custom farming category and they continue to make it better every day. They are devoted to helping their customers build their dream frame by offering just the right amount of customization and curation backed by high-quality materials. Inspired curation. Easy customization. Attention to detail. Framed & Matted – Inspiration Captured. “Working with Framed & Matted to uplevel and strengthen their visual identity as well as sharpen and refresh their overall brand strategy and messaging, was extremely rewarding. Key to reshaping this brand was looking closely at not only the Framed & Matted core customer base but also the competitive landscape in order to fully understand how the category had evolved since they first launched this pioneering service.” Maureen Serrao ColeVP of Accountsmcole@viewstream.com DID YOU KNOW? Viewstream does Remote Video Production How do you produce live production videos in the age of COVID-19? Using the Viewstream Virtual Studio, of course! The pandemic has made videoproduction, from Hollywood, features to corporate video content, challenging to produce safely. While we haven’t found a solution (yet) for contactless blockbusters, you CAN keep the conversation about your product alive, with the Viewstream Virtual Studio. Best regards,The Team @ Viewstream
12 Practices to Grow Your Business with Video Posted by John Assalian on December 17, 2020 In the contemporary digital world, video is a popular medium of choice for everyone from Generation Z to boomers. I lead a creative digital agency that specializes in video marketing. Business owners and clients continually report positive ROI using video in their marketing. Users consistently cite product videos as helpful in their purchase decision. Video can be a powerful driver in boosting conversions and increases sales. With the compelling value propositions, video is worth the investment to grow your business. Here are 12 best practices to maximize your ROI with video: 1. Tell An Authentic Story Yes, you need to tell a story, but you also need to ensure that the story is unique and authentic to your business and market. What is that magical, core “thing” about your product or solution? How do you see the world differently from others? Answering these questions will create a more genuine story for your video. 2. Customize Your Videos To Each Channel Creating quality video content takes time, money and resources. Once you reach the end of the creative process, you need to make sure you’re getting the most value for your effort by customizing video elements like length, format and even content to each channel you plan to distribute on. 3. Harness SEM Data SEM data contains keywords used by your prospective customers, which makes understanding that vernacular very valuable. Before you produce a video, I recommend using an SEM tool to uncover the language that your prospects are using. This language won’t make up the majority of your script, but it can still be a great tool to leverage. 4. Vary Video Length Based On Your Needs Some people live by the maxim that no video should be longer than two minutes. And yet, you can point to countless examples of videos that have great success by flaunting this rule. Producing a video should never be about hitting an absolute length, but rather customizing the length to the specific use case. 5. Create Personalized Video Many producers are still creating static content that puts general appeal over more targeted influence. Personalizing your videos — even in seemingly simple ways — can lead to increases in viewer engagement. 6. Incorporate Video Into Other Types Of Marketing You want to get the most value possible from the video content you produce, and that’s why it’s essential to leverage it on all your marketing channels. Send it to an analyst company to be featured. Upload it to the Amazon product page. Provide it to salespeople for use in their email marketing. Think about video mailers. There are many different options, but the important thing is that you get creative with how your video is distributed. 7. Understand Where Your Prospect Is In The Sales Funnel Understanding the sales funnel and where your prospect is in that process is essential to crafting video content that speaks to their specific moment in the customer journey. For example, if a prospect is unaware of your solution, you might create aspirational videos that get them intrigued about who you are and why your business is different. On the other hand, upselling a solution to a prospect who knows the product very well might require a focus on product features. Get smart about the funnel and reap the benefits. 8. Produce Video That Engages With The Sound Off No matter how good the voiceover artist or how beautiful the music track, it won’t matter one bit if the person watching your video has the sound turned off. With an estimated 85% of Facebook videos watched on mute, you need to prioritize creating content that looks great and communicates the message just as well with the sound off. 9. Give The Viewer The Next Step Calls to action are critical for driving desired outcomes. Make sure that you give viewers a next step at the middle and end of the video, whether it be purchasing a product, visiting a landing page or contacting a representative. Letting a viewer know what they should do next is a great way to turn the excitement generated by your video into meaningful action. 10. Take Advantage Of Free Tools At Your Disposal We’ve already discussed how expensive video production can be, and that’s all the more reason to not forget about the tools available to you for free. Even a simple tool like YouTube Studio can provide invaluable insights and analytics about video performance, and that is just one of a plethora of options available to budget-minded creators. 11. Make The Most Of The First Few Seconds Let’s face it: Most people have the attention span of a four-year-old at a toy store. For video, that means you often have just a few seconds to grab the viewer’s attention and hold it. YouTube ads are skippable, and other mediums are scrollable at a fast pace. You need to stand out. How? With a good hook. A good hook communicates the magical thing about your offering in a compelling way. Some hooks might be a surprising image, a promise, an offer or an intriguing framework (e.g., a before and after example). 12. Nail Your Thumbnail Whatever the medium, a thumbnail image often appears as the attractor image. You need to make sure this image captures the audience’s attention immediately. Go easy on the text in thumbnails; besides often violating media guidelines, too much text might signal boredom to your audience versus excitement. Video is a compelling medium to grow your business. Stay focused on your key message and value propositions, follow these best practices and you will become a video superstar in no time at all. Read the full article here.
Project Spotlight – November 2020 Posted by John Assalian on November 30, 2020 VIDEO Intel Geospatial Explainer Video AI-powered visualizations. Geospatial data. Game-changing insights. Welcome to Intel Geospatial! Now, create a video that communicates a complex platform in a simple and eye-catching way. Hello Viewstream. We created a simple, engaging and eye-candy like video that shows how Intel Geospatial changes the Geospatial game. “Collaborating with the Intel Geospatial team was a creative joy as they combine both art and science to tackle real-world problems like fire risks and other visual inspections. Check out the video to see how we merged high tech with human touch.” Rob McLayVP of Creativermclay@viewstream.com DIGITAL MARKETING Deloitte Digital + Adobe This marketing initiative was a cobranded campaign (Deloitte Digital + Adobe) around the Experience Management as a Service offering, using an account-based marketing approach. We employed TAL (Target Account List) based on awareness of both Deloitte Digital’s customers and potential prospects targeted to industry later. We set up tests, observed results, and made decisions based on data to optimize conversion rates. Using this methodology allowed maximum agility to adjust the campaign cadence as needed. “The Nat Geo campaign by Deloitte Digital and Adobe took a lot of collaboration on the back end from setting up the event’s webpage and linking to the lead collection and follow-up. By working alongside the client’s media and development team we were able to create a seamless experience for guests who registered for the virtual event.” Kaelyn TanakaOperationsktanaka@viewstream.com VIDEO Viewstream 2021 Reel In the world of video storytelling, a “reel” is a visual statement of who you are and what you do. For us, it is an expression of the quality Viewstream is known for and what prospective clients can expect when working with us. It is not only a way to showcase our work to the world, but it is also for US; a team-wide celebration of recent accomplishments and a visual shout-out to and spotlight on our amazing artists we work with every day. A proud scorecard of past work and how we’ve grown over the years, a powerful snapshot of where we are today, and a glimpse of how we plan to leap in the future. We hope you enjoy the piece! We sure enjoyed making it 😉 “Finding the right clips that highlight our best work, recrafting our story using only on-screen text elements from our client’s videos…always a creative challenge, but we’re always excited to take it on. The key was also to find the right music track! We really wanted to bring out the high end/modern feel of our works, and showcase the variety of industries we serve.” Ben LopataDirector of Productionblopata@viewstream.com DID YOU KNOW? Viewstream Does Customer Research & Analysis! Our team of data analysts and business brand strategists have developed a “persona” offering. This facilitated framework leverages client data to identify and flesh out customer personas that each describe a unique segment of customer demographics. This delivers true customer and brand alignment. Interested in learning more about this offering? Schedule a consult by emailing jplank@viewstream.com Best regards,The Team @ Viewstream
Project Spotlight – October 2020 Posted by John Assalian on November 6, 2020 SOFTWARE Viewstream Video Engine The Viewstream Video Engine is a simple sales enablement app that delivers high-quality branded video assets, with the ability to mass replicate and personalize at scale. It empowers reps with a simple platform to generate personalized videos and tools to distribute across social and direct channels to extend visibility, reach, and recruitment. “Your reps need tools that help them stand out in a human way and sell more efficiently. Our goal in developing the video engine was not to create a tool to print a bunch of personalized videos, it was to craft a killer sales enablement platform. We think we’ve done just that. But you be the judge! Live demos are available. Take a peek under the hood today.” Aiden FishbeinProduct Owner, NPDafishbein@viewstream.com WEBSITE PRODUCT PAGES Boston Dynamics A spin-off from MIT, Boston Dynamics creates mobile robots, like the popular Spot. As the company grows with GTM activities, the need for website updates, content marketing, and media promotion, is critical. Viewstream simplified and upgraded the creative and editorial for the product pages, as well as created a GTM e-Book and media promotion campaign. “Boston Dynamics is the most recognized brand in robotics. Viewstream partnered with our clients to help them win in the market through content marketing and expanded media.” John AssalianCEOjohn@viewstream.com VIDEO COX Business The COX IPC Explainer video was a great example of a high tech concept being communicated quickly and compellingly. The goal of the video was to arm the client’s sales force with a tool that could explain, in under 3 minutes, the benefits of the IPC offering and effectively prime the sales conversation. This video is now being duplicated and personalized with each reps contact information to further empower them to sell better. “Telling the story of high-tech solutions is always a challenge, but this explainer is a great example of when good writing, design, and post-production come together to achieve that goal. It was a pleasure to work on and I’m always happy when our work makes it easier for our clients to bring in business.” Travis DixonCreative Directortdixon@viewstream.com Best regards,The Team @ Viewstream
Project Spotlight – September 2020 Posted by John Assalian on October 1, 2020 Like most companies the world over, Viewstream was impacted greatly by the COVID-19 crisis. However, we are proud to say that we have risen to the challenge by continuing to produce content that tells the stories of our clients in the most compelling ways possible. See below for a small sample of the best work that the Viewstream team has produced over the past month. WEB & BRAND Helping Adobe’s customers stay connected Adobe Connect is a software suite used to create and deliver virtual experiences. When Adobe needed an exciting way to promote the launch of Adobe Connect 11, they contacted Viewstream to create five videos detailing the added features and benefits of the new release. Working under a tight deadline, the Viewstream team came together to produce a video series that engages and informs through a combination of motion graphics, screen captures, and VoiceOver. “Under extremely tight deadlines to deliver five videos for the launch of a major release of Adobe Connect 11, we had to have all aspects of writing, creative, and production 100% aligned. The team came together and worked tirelessly to create exceptional assets that highlight the power and value of this new release. We met our deadlines and exceeded expectations, and another happy client is our best reward.” Don SparksDirector of Account Strategydsparks@viewstream.com VIDEO Illuminating the high-tech shortage for Sharp Decisions Sharp Decisions is a consulting firm that provides talent solutions to companies seeking to address their most pressing challenges. In order to celebrate its 30th anniversary, Viewstream was tasked with creating a video that would build anxiety around the high-tech talent shortage while informing viewers about how Sharp Decisions combines diversity, training, and culture to address this scarcity. “This was a real collaboration between the writing, design, and motion graphic teams. Everybody was involved from the start to make sure every word, every idea would have the proper visual representation. As we got into motion, we altered some of the creative to get to the pace and visual dynamism we were aiming for and get the message across. Icing on the cake: this is for a great cause! And a great business. We were all very proud to work on this!” Ben LopataDirector of Productionblopata@viewstream.com DIGITAL MARKETING Getting life-changing sleep with McRoskey McRoskey is a San-Francisco based mattress company committed to providing customers with life-changing sleep. For this project, Viewstream was tasked with a unique challenge: develop a landing page and email campaign that would drive customers to their site using a buy one, get one sale on pillows. This campaign not only generated over 130 additional pillow sales but also promoted awareness about the McRoskey line of sleep products. “From the start of this campaign, there was great concept collaboration from the McRoskey and Viewstream team. We were able to produce an enticing hero image and email promo language that really drove pillow sales. Though we did see a number of sales, the real campaign strategy was to expose the client’s customers to a lower ticket product while still delivering the brand promise of ‘Legendary Service.’” Priscilla De La RosaMedia Managerpdelarosa@viewstream.com Best regards,The Team @ Viewstream
Viewstream Virtual and Online Events: Premium Experiences that Engage and Inform Posted by John Holton on September 9, 2020 The future of work was already leading us toward a more remote working culture, a trend that has only been accelerated by the current crisis. While this steady shift to remote working has its benefits, it has also made it harder to stay connected with coworkers, partners, and customers. This is especially true when it comes to virtual events, which are often viewed as lacking the ability to engage and inform in the way that physical events can. Viewstream Virtual and Online Events provide the opportunity to harness the value of physical interaction within a safe, virtual space that does not require the need for hosts or participants to travel. These virtual events are not simple live streams, but rather custom-branded experiences tailored to your specific use case that have the ability to be engaging and informative in ways that traditional online events can’t match. Viewstream’s virtual event experience begins with a content blueprint developed based on research into your organization and interviews with employees. Using this blueprint, Viewstream is able to determine the major themes of the event and craft a script that communicates them in the most engaging way possible. Creative elements are then storyboarded and brought to life to convey the desired themes and exemplify the unique style and branding of your organization. Finally, the event is delivered in a live format before being automatically archived and made available for management through a convenient CMS platform. Viewstream events include a number of features designed to promote security, engagement, and insight. Events are secured through a single sign-on (SSO) system that can be easily integrated with virtually any corporate directory. Q&A/chat modules can be made available to participants and moderated to show only approved content. Live audience polling can also be implemented with the option to show real-time results. During and after the event, your organization will have access to statistics detailing viewership and viewer location, as well as individual viewer tracking functionality. Viewstream has over 20 years of experience in the virtual events space and is proud to have hosted events for companies such as Microsoft, Adobe, and Autodesk, among others. While nothing can ever truly replace the authenticity of physical interaction, Viewstream’s virtual events provide the next best alternative. Interested in how a custom-branded virtual experience can drive engagement? Schedule a demo or contact us today to learn more.