Chief Marketer Names Viewstream to the 2022 CM200 Posted by John Assalian on December 7, 2021 Viewstream is proud to announce that we have once again been selected by the editors of Chief Marketer for the CM200, a carefully curated list of the top 200 marketing agencies for the coming year. The CM200 was created to call attention to the most exciting agencies across a variety of disciplines, and we are honored to be included as one of the selections in the Digital/Content category. Viewstream was selected for inclusion based on the 11 new Telly Awards we have added to our ever-growing collection, as well as our work with a host of new clients, including Intel and T-Mobile, as well as existing clients like Microsoft, Adobe, and Boston Dynamics. Interested in what it takes to be one of the top marketing agencies in the entire U.S.? Check out some of the award-winning content we’ve produced for a diverse array of clients or get in touch today to discover what Viewstream can create for you.
Project Spotlight – October 2021 Posted by John Assalian on November 11, 2021 VIDEO University of Missouri Video This project was developed by the University of Missouri – Kansas City, funded by and produced for the Centers for Disease Control and Prevention. The video series was created to bring attention to the goal of eradicating the HIV epidemic, especially in the hardest-hit communities. This series was created in both English and Spanish to make it more accessible to as many people as possible. Bright colors and a fun animation style approach were used in hopes of holding viewers’ attention on a very data-driven subject matter. “I was excited to be a part of this series that aims to spread important, life-saving information. The biggest challenge in a series like this is making it entertaining, yet still easy to follow. It was a fulfilling project to be involved with, for sure!” Kim WhiteMotion Designer & Video Editor ARTICLE Bring Out the Cool Lumber. Software for HR. Insurance brokerages. Cleaning supplies. Drilling solutions. On the surface, these are decidedly unsexy products. But underneath, they solve real customer pain points and needs. Someone cares deeply about some aspect of all products. The question is: How do you bring out the cool? Read on to discover how to bring out the “sexy” in your products. Read More John AssalianFounder + CEOjohn@viewstream.com CREATIVE PROJECT I am an Autodesker Creating engaging and authentic video content doesn’t always require a big budget. Autodesk had an urgent need to tell their “Autodesker” story for a quickly approaching Brand launch. Utilizing self-recorded testimonials captured via Zoom, Viewstream quickly established a creative approach and edited together an authentic video using the words of Autodesk employees and families. View Video “This video project was especially fun. I loved seeing so many happy people who are proud to be a part of something. I’ve been working directly with Autodesk for over 14 years so I feel like I’m an Autodesker too.” Adam ZacekVP of Accountsazacek@viewstream.com CREATIVE PROJECT A Winning Roadmap Unanet tapped Viewstream for a broad-reaching creative campaign to promote their highly coveted 2021 GAUGE Report. Commonly referred to as “the best resource available for benchmarking a firm’s metrics against the GovCon industry” Viewstream designed a high-impact Landing Page, Email template as well as Display/Social Ads to inspire interest and encourage downloads of Unanet’s government contracting report. Safe to say, this campaign had the roadmap to success. View Landing Page “Unanet’s annual GAUGE Report is such a key resource for the GovCon industry, so I took great pleasure in helping manage and guide this highly-focused and targeted campaign. As a result, we were able to reach a responsive audience excited to access the report and apply its relevant content to their business – thus making a positive impact on their bottom line for years to come.” Jeff CarterAccount Managerjcarter@viewstream.com DID YOU KNOW? Viewstream does “Brand to Demand” Delivering the full creative strategy arc, from brand conception to demand generation. We produce award winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’. Download our capabilities deck to learn more. Best regards,The Team @ Viewstream
Project Spotlight – September 2021 Posted by John Assalian on September 28, 2021 CREATIVE PROJECT Adobe Partner Portal The Adobe Video, Motion, and Audio Partner Program Portal was created to showcase the hundreds of industry-leading solutions that are transforming the way motion-rich content is being created by Adobe customers. The portal helps Adobe customers search for solutions that best fit their creative workflows and allows existing partners to showcase their solutions and access tools and resources to grow their partnership with Adobe. “Adobe has managed to curate a diverse group of partners who provide creative solutions for producing motion-rich content. They approached us to help organize their partner assets and provide an easy way for customers to find partners that fit their own creative workflow. The portal solution that we created allows Adobe to nurture the relationships they have built with existing partners and enroll new partners going forward.” Don Sparks Director of Account Strategydsparks@viewstream.com VIDEO Willdan – “We Do That” Willdan provides professional technical and consulting services to public and private utilities, public agencies at all levels of government, and commercial and industrial firms. Willdan wanted to create a company overview video that also featured customer testimonial to reinforce key messaging. With a deep bench of projects serving the Architecture, Engineering, and Construction industries, Willdan found a partner in Viewstream that understands their businesses and challenges. “The Viewstream Video Production Team spent two days onsite at Willdan headquarters in Anaheim, CA to film this video. We captured sincere testimonial from company clients and from key company executives. In post-production we apply motion-creative and insightful storytelling skills to make for a lively and informative viewing experience.“ Andrew Assalian SVP Operations & Accountsaassalian@viewstream.com ARTICLE 5 Flywheels For Go To Market Success Go-to-market is your overall marketing program to win in the marketplace. A successful strategy needs to communicate to audiences your unique value proposition, get prospects into your sales cycle, and then continuously earn revenue from them over the longest possible period of time. As Peter Drucker, the founder of modern business management, emphatically wrote, “…the business enterprise has two—and only two—basic functions: marketing and innovation.” This article covers the first function: marketing… Read More John AssalianCEOjohn@viewstream.com CREATIVE PROJECT Microsoft Partner Communications A partner’s source for sales play information, Plays-in-a-Box (PiBs) bring together capacity and enablement, go-to-market, and co-selling resources by solution area. Microsoft PiBs align with six solution areas: Business Applications, Data, and AI, Digital and App Innovation, Infrastructure, Modern Workplace and Surface, and Security. Each PiB provides the tools a partner needs to help their customers with their digital transformation. All plays are packaged in a simple, easy-to-use format. “Organizations as expansive as Microsoft often struggle to enable their partner sales initiatives while maintaining alignment and consistency with the main brand. We at Viewstream always enjoy the challenge of marrying strategy and utility with beautiful creative and a delightful end-user experience.” Rob McLay VP of Creativermclay@viewstream.com DID YOU KNOW? Viewstream does “Brand to Demand” Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’. Download our capabilities deck to learn more. Best regards,The Team @ Viewstream
Project Spotlight – August 2021 Posted by John Assalian on September 13, 2021 VIDEO Autodesk Smart Cities As the global leader in “Design and Make” software for the AEC industry, being at the cutting edge of thought leadership is crucial. Autodesk looked to Viewstream to help craft The Future of Making Things story through a series of videos on complex topics such as Generative Design, DFMA, IoT, Robotics, and their spotlight: Smart Cities. The team at Viewstream took this project from initial discovery interviews to on-site video production at Autodesk offices in Toronto and Boston, through post-production and final delivery. “An in-depth discovery process is crucial to create successful thought leadership videos. Smart Cities is a great example of getting under the hood of a topic through pre-interviews and then reverse engineering to craft the desired narrative. Autodesk was able to approve the exact story on paper before we arrived onsite to roll camera.” Adam Zacek Director of Accountsazacek@viewstream.com ARTICLE 12 Practices To Grow Your Business With Video In the contemporary digital world, video is a popular medium of choice for everyone from Generation Z to boomers. I lead a creative digital agency that specializes in video marketing. Business owners and clients continually report positive ROI using video in their marketing. Users consistently cite product videos as helpful in their purchase decision. Video can be a powerful driver in boosting conversions and increases sales. With the compelling value propositions, video is worth the investment to grow your business. Here are 12 best practices to maximize your ROI with video… Read More John AssalianCEOjohn@viewstream.com CREATIVE PROJECT AWS and Deloitte Microsite PROJECT DELIVERABLES: Microsite Design & Development, 2 PDF Lead Magnets – Copywritten and Designed, Media Plan/Buy/Management + Ad Creative Production Viewstream developed a (digital) marketing campaign for the Amazon Web Services and Deloitte partnership to drive awareness of Mainframe Migration and the overall AWS and Deloitte solution. By creating urgency in the marketplace and communicating how enterprises can transform their mainframe legacy applications and migrate to the AWS Cloud, we were able to deliver high-quality and targeted leads to the Deloitte sales organization. “This whole campaign centered around clearly communicating the benefits to the target audience, including streamlining modernization process, increasing business agility, realizing cost savings and enabling staff transition.” Maureen Serrao ColeVP of Accountsmcole@viewstream.com DID YOU KNOW? Viewstream does “Brand to Demand” Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is “brand to demand”. Download our capabilities deck to learn more. Best regards,The Team @ Viewstream
Project Spotlight – July 2021 Posted by John Assalian on August 10, 2021 CREATIVE PROJECT Microsoft – Play-in-a-Box PROJECT DELIVERABLES: Play-in-a-Box Website, Presentations, and Videos Viewstream teamed up with Microsoft to launch the US Partner Play-in-a-Box (PiBs) resources for 14 FY22 Sales Plays spanning six key solution areas. The sales plays are specifically designed to get partners selling fast with key Microsoft solution areas like Data and AI, as well help drive customer acquisition and revenue. The resources included presentations and videos for each play, as well as the various communications to launch the program internally. “Viewstream created a set of diverse resources for Microsoft’s internal sales teams and partners that are easy to use and understand; they are also flexible and adaptive. We have a high standard for visual communication, and our creators maintained this while keeping the assets open to the changing needs of a rapidly evolving sales environment.” Bill KutschCreative Directorbkutsch@viewstream.com VIDEO Altais – Overview Video Altais is transforming patient care and creating better experiences for physicians and clinicians through their eNable platform. Viewstream created an uplifting, fast-paced video to communicate the impact this platform can have for healthcare professionals seeking to develop deeper relationships with those they serve. “From the concept and scripting to design and editing, every element of this video came together perfectly. It’s truly a great example of what Viewstream can do when we combine our various talents in pursuit of impactful storytelling.” John HoltonExecutive Producerjholton@viewstream.com DID YOU KNOW? Viewstream does Virtual Events Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Since COVID, our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI, and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Events can feature thirty-plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice. Email john@viewstream.com to schedule a demo. Best regards,The Team @ Viewstream
Project Spotlight – June 2021 Posted by John Assalian on July 15, 2021 VIDEO Emerge – Agent Sizzle Video Emerge is reinventing freight procurement. Their Digital Freight Marketplace provides access to benchmarked rates and thousands of trusted partners to maximize cost savings. A key user persona for this marketplace is the Freight Agent. Viewstream was selected to produce a high-energy sizzle video showcasing the innovation of this technology and the unfair advantage it provides to the Agents that use the platform. “We do a lot of explainer videos for tech companies here at Viewstream, but every once in a while we get our hands on a truly exciting innovation. Emerge is doing some really disruptive stuff in an industry full of stale solutions. Putting together this aggressive, energetic piece was a real treat. The in-house marketing team was a joy to collaborate with and bounce ideas off, and the end result was something we were all proud of.” Aiden FishbeinAccount Directorafishbein@viewstream.com DOCUMENT DESIGN Cortex® Xpanse™ – Asset Rebranding PROJECT DELIVERABLES: White Papers, Case Studies, PowerPoint Presentations, Datasheets, Landing Pages, Email Templates, Infographics, Video Titles, Video Lower 3rds, Banner Ad Design With Palo Alto Network’s December 2020 acquisition of Expanse Inc. (a leader in attack surface management), the Expanse brand was primed and ready for a fresh make-over. With an in-house agency overseeing the transition to a new brand name (Cortex® Xpanse™), logo creation, and template development, the Viewstream team was tapped with a massive digital asset creation and rebranding initiative, including the development of over (30+) brand resources including White Papers, Case Studies, Datasheets and more to support and promote the all-new Cortex Xpanse product offering. “The security industry is fast-paced and extremely demanding of marketers — not all agencies can keep up. The Viewstream team is always ready and produces exceptional quality work. They fit in perfectly with our work processes and are a natural part of our team.”Alex Yakubov | Director, Demand Generation, Cortex “The 90-day rebranding initiative was an all-hands-on-deck project that tested Viewstream’s talented resource capacity, and we were able to meet the challenge head-on. In the end, the Viewstream team was able to successfully deliver 100% of the Cortex Xpanse assets on time and on budget. It was truly a huge win for everyone involved.” Jeff CarterAccount Managerjcarter@viewstream.com DID YOU KNOW? Viewstream does Remote Video Production How do you produce a documentary in the age of COVID-19? Using the Viewstream Virtual Studio, of course! The pandemic has made video production, from Hollywood features to corporate video content, difficult to produce. While we haven’t found a solution (yet) for contactless blockbusters, you CAN keep the conversation about your product alive, with the Viewstream Virtual Studio. Best regards,The Team @ Viewstream
Project Spotlight – May 2021 Posted by John Assalian on June 8, 2021 VIDEO Lexus Collision Assistance Lexus wanted an ultra-modern video to show off the collision assistance feature in its new app. Viewstream created a semi-futuristic 3D environment and made a complete 3D model of a Lexus vehicle to show viewers how the collision assistance feature works. “The middle section of this video features an interactive sequence where the phone user is performing a number of tasks in the workflow. To make this human-phone interaction sequence look true to life, Viewstream filmed a hand model in our production studio to make sure we get each swipe, each tap, and each gesture. In post-production, we accurately sync the hand movements to the pre-recorded app workflow.” Andrew AssalianSVP Accountsaassalian@viewstream.com WEBSITE Prosimo.io Launch Package Prosimo has come up with a radical new way to empower a true multi-cloud infrastructure strategy that allows users to deliver apps that are fast, secure and cost-optimized. As part of the full launch package production, and in addition to being tapped to design and develop the Prosimo.io website , Viewstream was tasked with distilling their technical offering into infographics that could transmit their value proposition cleanly, quickly, and beautifully. Deliverables: Infographic strategy and design, diagram design, presentation deck design, eBook design, website information architecture, design and development, video and motion graphic production, interactive infographic design and development, interactive assessment design and development, banner ad design. “It’s always a thrill to work with early-stage technology companies, but the Prosimo launch was particularly engaging. Conceiving of visuals and interactive experiences that communicate complex concepts such as “Application Experience Infrastructure”, was certainly a challenge, but we are incredibly proud of the end result. This project touched almost everyone at Viewstream at one stage or another. It was a full team affair and is a great example of the wide production skillset we offer.” Aiden FishbeinAccount Directorafishbein@viewstream.com Best regards,The Team @ Viewstream
Project Spotlight – March 2021 Posted by John Assalian on April 8, 2021 VIDEO Verimatrix App Shield Viewstream partnered with Verimatrix to rename and re-brand their popular app security offering now known as App Shield. Changing the name from ProtectMyApp to App Shield provided the opportunity to create an explainer video for this SaaS product and assist to re-brand and modernize the brand identity and messaging. Verimatrix App Shield is doing something that no other company in the world is doing — offering professional-grade mobile app protection in a SaaS model. The App Shield video by Viewstream tells this story. “Communicating about cybersecurity offerings and data obfuscation in a succinct and attention sustaining video required advanced storytelling abilities. The Viewstream creative approach blended 2D and 3D animation, motion-graphics and iconography to reflect concepts like protecting devices across the stack and making available the highest level cryptographic shielding to everyday app developers. Nuanced VoiceOver and a custom audio backing tracks set the mood and kept the pace lively.” Andrew AssalianSVP Accountsaassalian@viewstream.com MOTION GRAPHICS Scholastic Pre K Scholastic has created a complete educational program that is suitable for both the traditional and the virtual classroom. With a bright and colorful brand, our team had the opportunity to create a fun yet educative video showcasing some of their most famous characters. What a treat! We really wanted to highlight some of the best features the program offers, as well as the variety of solutions available to get your little ones ready for their next scholastic adventure. “As a father of young children, having the opportunity to work on a video for Scholastic Pre-K program was truly a gift! It was a great opportunity for our team to break away from the more typical work we do for high-tech or medical companies. Our team of designers and animators really embraced this opportunity, and ultimately, delivered a fantastic video we are all very proud of!” Ben LopataDirector of Productionblopata@viewstream.com VIRTUAL EVENT Global TouchPartner Profit Journey Calculator Global Touch helps their clients grow through partners and building new capabilities, so when asked to help on something that plays a key factor in that, Viewstream couldn’t resist. To play a role in an important part of a clients business is what gets us excited over here at Viewstream, so developing and making consistent updates to the Partner Profit Journey Calculator has been a great experience. “Working with our developers to execute the Calculator and ensure Global Touch is getting the exact information they need has proven to be a smooth process with great results!” Tarah Kraft Account Managertkraft@viewstream.com Best regards,The Team @ Viewstream
Project Spotlight – January 2021 Posted by John Assalian on February 2, 2021 VIDEO Celsius Energy Drink Celsius asked Viewstream to showcase the growth of their line of energy drinks in a way that matched the energy and zeal of their consumers. Our creative team developed a look and tone that speaks to both the lifestyle and fitness sides of their brand, using fast-paced editing and type animation to tell their story in a bold and exciting way. “Working with new clients is always exciting, especially when it’s a fresh project like this. Nailing the right tone and visual look for the video was quite challenging, but after breaking through those initial challenges it was a joy to take it to the finish line. I’m really proud of what our team accomplished!” Travis DixonCreative Directortdixon@viewstream.com MOTION GRAPHICS Adobe Captivate Prime Launch Adobe Captivate Prime is Adobe’s award-winning enterprise Learning Management System (LMS) to train employees, partners, and customers. Adobe Captivate Prime integrates seamlessly with popular martech platforms such as Adobe Experience Manager Sites and Marketo Engage. For its launch, the Viewstream creative team came up with a treatment that the client loved. We went through an extensive storyboarding process and our animation team brought the video to life. “We were tasked with creating a bold and exciting launch video for the new release of Adobe Captivate Prime. We’ve won Telly Awards for each of the previous Captivate Prime launch videos, so we knew we had to knock this one out of the park. We assembled our A-team of creatives who came up with a treatment that both exceeded the clients vision and expectations.” Don SparksDirector of Account Strategydsparks@viewstream.com VIRTUAL EVENT MEZ Creative Virtual Event In an ever-changing world, more and more events have been transitioning to immersive virtual experiences. For this year’s annual National Sales Meeting, MEZ Creative’s client Intersect ENT decided to do the same – for the first time in their history. There are dynamic elements that had to work in unison including multiple agendas per day, concurrent streaming, world-wide attendees, and coordinating our IBM Watson Platform to work at scale – which we were able to execute securely and seamlessly. “I love the idea of being able to bring people from across the globe together in our digital age with virtual events.” John HackettSoftware Engineer DID YOU KNOW? Viewstream does Virtual Events Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Event featured thirty plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice. Email john@viewstream.com to schedule a demo. Best regards,The Team @ Viewstream
Viewstream Virtual and Online Events: Premium Experiences that Engage and Inform Posted by John Holton on September 9, 2020 The future of work was already leading us toward a more remote working culture, a trend that has only been accelerated by the current crisis. While this steady shift to remote working has its benefits, it has also made it harder to stay connected with coworkers, partners, and customers. This is especially true when it comes to virtual events, which are often viewed as lacking the ability to engage and inform in the way that physical events can. Viewstream Virtual and Online Events provide the opportunity to harness the value of physical interaction within a safe, virtual space that does not require the need for hosts or participants to travel. These virtual events are not simple live streams, but rather custom-branded experiences tailored to your specific use case that have the ability to be engaging and informative in ways that traditional online events can’t match. Viewstream’s virtual event experience begins with a content blueprint developed based on research into your organization and interviews with employees. Using this blueprint, Viewstream is able to determine the major themes of the event and craft a script that communicates them in the most engaging way possible. Creative elements are then storyboarded and brought to life to convey the desired themes and exemplify the unique style and branding of your organization. Finally, the event is delivered in a live format before being automatically archived and made available for management through a convenient CMS platform. Viewstream events include a number of features designed to promote security, engagement, and insight. Events are secured through a single sign-on (SSO) system that can be easily integrated with virtually any corporate directory. Q&A/chat modules can be made available to participants and moderated to show only approved content. Live audience polling can also be implemented with the option to show real-time results. During and after the event, your organization will have access to statistics detailing viewership and viewer location, as well as individual viewer tracking functionality. Viewstream has over 20 years of experience in the virtual events space and is proud to have hosted events for companies such as Microsoft, Adobe, and Autodesk, among others. While nothing can ever truly replace the authenticity of physical interaction, Viewstream’s virtual events provide the next best alternative. Interested in how a custom-branded virtual experience can drive engagement? Schedule a demo or contact us today to learn more.