Award-Winning Content by Viewstream Posted by Priscilla De La Rosa on January 17, 2018 Take a look at all our best work! From branding to production, media planning to content delivery, and design and development. We promise you won’t be disappointed. Originally published at spark.adobe.com/page/qi22saZ1Vsu2F/
How Brands Can Defend Against Disruption Posted by Priscilla De La Rosa on November 27, 2017 Hear from Viewstream’s VP of Strategy, Joshua Shane, on how Brands can defend against disruption by planning their own digital transformation for marketing insight and action. Read the article: How Brands Should Deal with Disruption Courtesy of Netflix
Video Brochures for Fun and Profit Posted by Priscilla De La Rosa on November 17, 2017 Bring your sales and marketing into the modern age with a Video Brochure, a stylish way to get your audiences to go “Aha!”. Video Brochures offer an exciting and innovative way to present videos using a format most people haven’t seen. When the Video Brochure is opened your brand or product video will be displayed in high definition with superb sound quality. Featuring a wide variety of customization options and designed in-house with your brand in mind, Video Brochures excite the viewer while promoting and enriching your message. If your usual techniques just aren’t getting the job done anymore then Video Brochures can be just what you need to ensure that you are engaging with your audience in the best way possible. Clients like NVIDIA, Adobe, Autodesk and more have used for field marketing, sales, events and product launches. For more information and pricing, visit: https://spark.adobe.com/page/rAeynoUmmTU5b/
Viewstream Agency Credentials Video Posted by Priscilla De La Rosa on October 4, 2017 Take a look at Viewstream’s new and improved Agency credentials videos. With tons of new work, we wanted to update with some fresh content. Some of the featured clients: Autodesk, Adobe, NVIDIA , Zendesk, Amazon Web Services, Microsoft Dynamics 365. If you are interested in seeing how to market to human beings and not bots – send us an email! We would love to discuss what Viewstream can do for you.
Viewstream Keeps Raking in New Awards! Posted by Priscilla De La Rosa on September 13, 2017 Viewstream can’t be stopped! With such a hectic and amazing year coming to a rapid close, Viewstream is thrilled to add three Telly Awards to our collection. The 38th Annual Telly Awards has prized Viewstream with three awards in the category of Commericals / Marketing. The Telly Awards honors the best of the best for creative work in video and film productions. Viewstream was especially recognized for our creative videos for Microsoft/Toshiba, Adobe, and Autodesk. Check the videos out below: The Power of Great Experiences Superhero Series AutoCAD 360 in 36 Seconds
Six Award-Winning Videos Posted by Priscilla De La Rosa on May 4, 2017 Take a look at Viewstream’s 6 award-winning videos. Microsoft IoT Solutions A text driven educational video about the Internet of Things, sounds boring right? Think again. Toshiba Superhero series Toshiba wanted a straight ahead product demo, we did this and they loved it! Now it’s a franchise. To see more of the award-winning videos, click this link. If you are interested in seeing how to market to beings and not bots — contact us! We would love to discuss what Viewstream can do fo you.
Do Online Ads Featuring People Get More Clicks? Posted by Priscilla De La Rosa on April 17, 2017 Studies have shown that consumers are visually drawn to human faces, but does this maxim hold true for a digital advertising campaign for high-tech software? After conducting a thorough A/B test, we were surprised by what the results showed. Were you surprised that the results showed that online advertising with people can negatively impact the success of digital campaigns across multiple channels including Facebook, Linkedin, Twitter, and retargeted ads? Here at Viewstream, we believe marketing is built on the fusion of story and data. Accordingly, we follow the code of “Keep Testing!” and utilize A/B and multi-variate tests to determine most successful digital trends for your story.
Marketing Can Make or Break Your Business Posted by Priscilla De La Rosa on April 7, 2017 We were recently asked to do a marketing audit by an investor of a troubled startup. We.Software*, a young company offering software design services to healthcare companies, set forth to conquer the world. They had set aside a marketing budget of 100K per year over three years. Three years went by, but they didn’t get the traction. When going back and analyzing the marketing spend by their marketing agency (a boutique agency based in Seattle), we noted that a full forty percent of the budget went to pure design related assets, like logo, website design and document assets. STOP. If your agency wants to spend forty percent of a budget on design related assets, please find a new agency. At the start of a company, lean and agile approaches means spending very little on design assets and more on customer research and product marketing (things that actually grow your business). For a logo, use a crowdsourced asset for an inexpensive logo. For a website, use a WordPress template. As your company matures, there will be a place for more significant spend on design and brand assets. In the meantime, here are things that maybe wise to spend your budget on: Explainer Videos: Helps to communicate who you are and why you are different to prospects and employees. Customer Research: Spend budget on research that delivers tangible information about your customer – this is invaluable and ought to be an ongoing process. Media Spend: Despite popular wisdom, it is never too early to put your name out there. Pro Landing Pages that Convert: You need to get people in your world, and there is no better way. Viewstream can help with any of these items, and we won’t ask you to spend a ton of money on design. By the way, We.Software went out of business. *Not the real name!
Viewstream Brings in Nine New Awards! Posted by Priscilla De La Rosa on June 1, 2016 Viewstream is excited to be bringing home some new hardware! Between the awards programs of the Telly Awards, Communicator Awards and Hermes Awards, Viewstream received nine. The 37th Annual Telly Awards has awarded Viewstream five Bronze awards in the category of Online Video. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor. The Telly Awards, a premier award honoring outstanding creative work in video and film productions and online commercials, recognized Viewstream for creative videos for Autodesk and ClearCare. Two of those same videos each received Silver Awards of Distinction from the Communicator Awards, the international awards program honoring creative excellence for communication professionals. Finally, the Hermes Creative Awards has presented Viewstream with two awards in the categories of Microsite and Interactive Capabilities. Our work with Autodesk Suite Recommender earned an Honorable Mention and the Autodesk InfraWorks Microsite earned the Platinum Award, the award given to those entries judged to be among the most outstanding in the competition. We add these nine new awards of recognition to our collection of previous distinctions for our work with clients including Microsoft, Autodesk and Adobe. Thank you to all who helped us get here! Check out the winners: Telly Awards Bronze Winner, Online Video, Autodesk BIM 360 Docs Bronze Winner, Online Video, Autodesk BIM Solutions for Infrastructure Bronze Winner, Online Video, ClearCare Platform Bronze Winner, Online Video, Future of Making Things Bronze Winner, Online Video, Project Alexandria Teaser Communicator Awards Silver Award of Distinction, ClearCare Platform Silver Award of Distinction, Project Alexandria Teaser Hermes Awards Platinum Winner, Microsite Category, InfraWorks Microsite Honorable Mention, Interactive Capabilities, Autodesk Suite Recommender See our complete list of awards here.
Viewstream Marketing Receives Highest Honors for Use of Graphics at the 2015 Telly Awards Posted by Priscilla De La Rosa on September 10, 2015 Viewstream is thrilled to receive top honors at the 36th annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video and film productions, online commercials, video and films has presented our agency with two accolades this year. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. We received a Silver Telly Awards – the highest honor – for our work with Autodesk Seek in the Online Webisodes, Segments, or Promotional Pieces – Use of Graphics category. Autodesk Seek from Viewstream on Vimeo. Additionally, a Silver Award was presented for Viewstream’s work for Adobe Media Optimizer in Online Commercial – Use of Graphics. Adobe Media Optimizer from Viewstream on Vimeo. We add these two new Silver recognitions to our collection of seven previous distinctions by the Telly Awards for our creative work in online videos for clients including Microsoft, Autodesk, Adobe and ERA Real Estate. See our complete list of awards here.