Why Click Through Rates Are Not So Important Anyone interested in the web advertising industry should check out this ComScore white paper. The paper argues that the Click… Read More
Facebook Turns Off Whopper Campaign Viewstream’s favorite advertising agency (Crispin Porter) recently launched a brilliant campaign for Burger King — offering a free Whopper to… Read More
As MacWorld turns, Virtual Events rise! While people are gearing up for the annual migration to MacWorld (despite the absence of Steve Jobs), truth is such… Read More
72% of IT Prospects Use Online Video to Make Purchase Decisions Couple of points from this TechTarget Presentation: 1 — Prospects WANT video — shows that marketers produce less video then… Read More
How To Make Product Demos Sell Flash Presentations, Flash Demos and Online Demos are VERY effective tools to help sell your products and solutions. Most companies… Read More
The Stumpy Tail Cattle Dog There is a great case study here of how to use a multi channel media strategy to bring a product… Read More
Pushing the Blogging Curve Automattic has recently acquired Intense Debate. For those not familiar, Intense Debate takes the blog commenting system to a whole new… Read More
Keyword Espionage Google may not be too happy about this, but check out these two new keyword comparisons tools: http://spyfu.com/ www.KeyCompete.com The… Read More
Browser Wars 4.0 A new browser war is upon us — as Google’s Chrome running JavaScript, Adobe Flash and Microsoft Silverlight all compete… Read More
The World Wide Cloud Dell has lost its bid to trademark the buzzword “cloud computing.” The USPTO declared “cloud computing” to be a generic… Read More