Tag: Video ROI

A well-crafted video marketing campaign can be extremely helpful when it comes to promoting your brand and products. Keep reading to learn the top four reasons why video marketing can have such a big impact.

The ROI of Video
Engaging explainer videos can help move customers through the funnel and convert leads. Embedding videos on your site can boost conversion rates by up to 80%, and emails that feature video content increase click-through rates by as much as 96% [1].

Videos Help Boost SEO
Videos result in users spending more time on your site, an important factor for increasing search ranking. Google in particular boosts websites that link back to YouTube videos [2]. Video sharing will also have the effect of generating more inbound links, another critical metric for SEO.

Mobile Users Prefer Video
More than half of YouTube video content is watched on mobile devices, and for Twitter, that number is over 90%! It’s just easier to watch than reading when using a mobile device. Given that over 47% of internet traffic is mobile [3], these platforms demand more attention from marketers than ever before.

Quality Video Generates a Response
Compared to text or audio, video is able to get the point across quickly and makes it easier to promote immediate action from viewers. When someone sees that you’ve taken the time and effort required to create a quality video it adds an extra level of authenticity to your brand.

Quality video content can be an important asset for increasing brand awareness and promoting immediate action. Check out Viewstream’s Explainer Video page to see just how impactful video marketing can be, and contact us today to get started on your own campaign!

[1] https://www.smartinsights.com/digital-marketing-platforms/video-marketing/measuring-roi-on-video-marketing-campaigns-infographic/
[2] https://www.stonetemple.com/how-youtube-videos-rank-in-google
[3] https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/