Project Spotlight – October 2020 Posted by John Assalian on November 6, 2020 SOFTWARE Viewstream Video Engine The Viewstream Video Engine is a simple sales enablement app that delivers high-quality branded video assets, with the ability to mass replicate and personalize at scale. It empowers reps with a simple platform to generate personalized videos and tools to distribute across social and direct channels to extend visibility, reach, and recruitment. “Your reps need tools that help them stand out in a human way and sell more efficiently. Our goal in developing the video engine was not to create a tool to print a bunch of personalized videos, it was to craft a killer sales enablement platform. We think we’ve done just that. But you be the judge! Live demos are available. Take a peek under the hood today.” Aiden FishbeinProduct Owner, NPDafishbein@viewstream.com WEBSITE PRODUCT PAGES Boston Dynamics A spin-off from MIT, Boston Dynamics creates mobile robots, like the popular Spot. As the company grows with GTM activities, the need for website updates, content marketing, and media promotion, is critical. Viewstream simplified and upgraded the creative and editorial for the product pages, as well as created a GTM e-Book and media promotion campaign. “Boston Dynamics is the most recognized brand in robotics. Viewstream partnered with our clients to help them win in the market through content marketing and expanded media.” John AssalianCEOjohn@viewstream.com VIDEO COX Business The COX IPC Explainer video was a great example of a high tech concept being communicated quickly and compellingly. The goal of the video was to arm the client’s sales force with a tool that could explain, in under 3 minutes, the benefits of the IPC offering and effectively prime the sales conversation. This video is now being duplicated and personalized with each reps contact information to further empower them to sell better. “Telling the story of high-tech solutions is always a challenge, but this explainer is a great example of when good writing, design, and post-production come together to achieve that goal. It was a pleasure to work on and I’m always happy when our work makes it easier for our clients to bring in business.” Travis DixonCreative Directortdixon@viewstream.com Best regards,The Team @ Viewstream
Project Spotlight – September 2020 Posted by John Assalian on October 1, 2020 Like most companies the world over, Viewstream was impacted greatly by the COVID-19 crisis. However, we are proud to say that we have risen to the challenge by continuing to produce content that tells the stories of our clients in the most compelling ways possible. See below for a small sample of the best work that the Viewstream team has produced over the past month. WEB & BRAND Helping Adobe’s customers stay connected Adobe Connect is a software suite used to create and deliver virtual experiences. When Adobe needed an exciting way to promote the launch of Adobe Connect 11, they contacted Viewstream to create five videos detailing the added features and benefits of the new release. Working under a tight deadline, the Viewstream team came together to produce a video series that engages and informs through a combination of motion graphics, screen captures, and VoiceOver. “Under extremely tight deadlines to deliver five videos for the launch of a major release of Adobe Connect 11, we had to have all aspects of writing, creative, and production 100% aligned. The team came together and worked tirelessly to create exceptional assets that highlight the power and value of this new release. We met our deadlines and exceeded expectations, and another happy client is our best reward.” Don SparksDirector of Account Strategydsparks@viewstream.com VIDEO Illuminating the high-tech shortage for Sharp Decisions Sharp Decisions is a consulting firm that provides talent solutions to companies seeking to address their most pressing challenges. In order to celebrate its 30th anniversary, Viewstream was tasked with creating a video that would build anxiety around the high-tech talent shortage while informing viewers about how Sharp Decisions combines diversity, training, and culture to address this scarcity. “This was a real collaboration between the writing, design, and motion graphic teams. Everybody was involved from the start to make sure every word, every idea would have the proper visual representation. As we got into motion, we altered some of the creative to get to the pace and visual dynamism we were aiming for and get the message across. Icing on the cake: this is for a great cause! And a great business. We were all very proud to work on this!” Ben LopataDirector of Productionblopata@viewstream.com DIGITAL MARKETING Getting life-changing sleep with McRoskey McRoskey is a San-Francisco based mattress company committed to providing customers with life-changing sleep. For this project, Viewstream was tasked with a unique challenge: develop a landing page and email campaign that would drive customers to their site using a buy one, get one sale on pillows. This campaign not only generated over 130 additional pillow sales but also promoted awareness about the McRoskey line of sleep products. “From the start of this campaign, there was great concept collaboration from the McRoskey and Viewstream team. We were able to produce an enticing hero image and email promo language that really drove pillow sales. Though we did see a number of sales, the real campaign strategy was to expose the client’s customers to a lower ticket product while still delivering the brand promise of ‘Legendary Service.’” Priscilla De La RosaMedia Managerpdelarosa@viewstream.com Best regards,The Team @ Viewstream
Viewstream Video Engine: Marketing B2B2C Posted by John Assalian on August 4, 2020 The 2nd B in B2B2C can be called partner producers. They own direct customer relationships and are critical to the success of the first “B”. Branded video content is an invaluable marketing resource for these partners, helping them to reach their audience, sell more efficiently, and drive growth. Despite the benefits, creating video content personalized to each of your partner producers is often time-consuming. On the other hand, leaving the task to the partner producers themselves can result in low-quality content that negates the desired effect. The Viewstream Video Engine provides your partner producers with high-quality branded assets that can be mass replicated and personalized at scale. The Video Engine allows your partner producers to take the valuable video content you already have and personalize it with their own photos, contact info, and CTAs. After logging in, partner producers will see all of the video assets that you have made available for personalization. They can then choose the content they want to personalize, add custom introductions and outro CTAs, and create their new branded video—all in just a few clicks. The video can then be downloaded for distribution or uploaded to social media directly from the Video Engine. When it comes to branded content, your partner producers shouldn’t be left to their own devices. With access to the Viewstream Video Engine, they’ll have the tools to create high-quality personalized videos that will empower them to sell more. Ready to help your partner producers drive growth by providing them with high-quality branded content? Contact Viewstream to learn more.
Viewstream Wins Gold at Tellys with 7 New Awards Posted by John Assalian on May 28, 2020 Viewstream is proud to announce that we have been named a 41st Annual Telly Award Gold, Silver, and Bronze winner in various categories for seven projects. The Telly Awards annually showcases the best work created within television and across video, for all screens. Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world, as well as market leaders of all sizes. Viewstream won a Telly Gold Award, awarded to the top 3% of videos in a category, for our work with Amerit Fleet Solutions in Videography/Cinematography for Non-Broadcast. Viewstream was presented with four Telly Silver Awards for our work with Compcare Services, Adobe, USGI Medical, and HighRes Biosolutions. Compcare Services: Editing for Non-Broadcast Adobe Captivate Prime: Directing for Online Commercials USGI Medical: 3D Animation for Branded Content HighRes Biosolutions: Science & Technology for Branded Content In addition, Viewstream was honored with two Telly Bronze Awards for our work with General Dynamics and Scholastic LitCamp Texas. General Dynamics: Promotional for Branded Content Scholastic LitCamp Texas: Schools/Colleges/Universities for Online Commercials “Our primary focus has always been to exceed our clients’ expectations with exceptional creative work and digital marketing content,” says John Assalian, CEO of Viewstream. If you want award-winning videos, Viewstream would love to discuss what we can do for you. Let’s talk!
Shark Tank’s Kevin O’Leary endorses Viewstream Posted by John Assalian on May 13, 2020 Viewstream was recently endorsed by Kevin O’Leary aka Mr. Wonderful, one of the top business investors on the TV series Shark Tank. He honed in on our creative digital agency that builds brands, launches digital marketing campaigns, and helps businesses acquire customers for Fortune 100 companies and more. Watch the video below from Mr. Wonderful! Ready to move your business forward with Viewstream? Contact us to learn more and get all your marketing needs today.
Viewstream Donates to the “Frontline Responders” Fund Posted by John Assalian on April 6, 2020 During these difficult times, we all can make a difference and come together to help those in need. Viewstream recently made a donation to the “Frontline Responders Fund” to get critical supplies to frontline responders combating COVID-19. There’s a shortage of masks, gowns, gloves and other critical supplies to protect our medical professionals in hospitals across the world. If a member of the hospital staff catches the virus, their health is at serious risk, and they cannot work for at least 14 days. That’s a major problem. Please support this organization: https://www.gofundme.com/f/frontlinerespondersfund Protecting the frontline responders mean more capacity at our hospitals, and more people will get the care they need. We encourage you to donate as well. Stay safe and we will get through this together.
Think Smart Video Posted by John Assalian on March 13, 2020 As travel and in-person events get canceled, leading companies can leverage Viewstream services to make videos without travel or in-person crews. How? We use a smart camera to record in the safety and comfort of your own home or office. We have a video director on one side and the subject on the other side. See examples here: www.stage.viewstream.com/no-travel/ Contact john@viewstream.com for more information.
Branded Videos: Add Value to Your Partner Network Posted by John Assalian on March 2, 2020 Quality over quantity. You’ve heard it a thousand times, you’ll hear it a thousand more. But when it comes to content marketing, it’s more than just a banal platitude. It’s the most important factor in setting brands apart, improving engagement and driving revenue. If you have a network of partners, resellers, or agents creating their own marketing materials, the results can be less than desirable. Low-quality content risks being ignored, or worse, alienating potential audiences. Without the appropriate resources and experience, your network could be producing content that fudges quality standards and fumbles key value propositions. Nobody wants that. Almost anyone can create content these days. However, not everyone has the proper tools or expertise to create high-quality content that cuts through the noise and makes an impact. Viewstream Branded Video Service has the skills and resources needed to create high-quality content for your partners, resellers, or agents. Leveraging a fast and efficient algorithmic environment, the Viewstream Branded Video Service produces highly personalized content to make your network’s products and services stand out. With Viewstream leading the creative process, you can improve the marketing capabilities of your network and foster stronger relationships with partners who lack the experience needed to create effective visual content. Take a look at all of our branded video examples and discover the value that these essential marketing assets can provide. Ready to add value to your network by producing impressive marketing materials? Contact Viewstream to learn more and get your branded video today.
The Viewstream Video Engine: Automated Video Production at Scale Posted by John Assalian on November 12, 2019 It’s no secret that video is a key component in any successful marketing strategy. Audiences are inundated with content like never before, and videos possess undeniable advantages when it comes to supplying them with valuable information efficiently, as well as drawing out the responses marketers are looking for. 1/3 of internet activity is now spent watching videosAverage profit per user for video is $8.34, ten times higher than photo ads4x as many users would rather watch a video about a product than read about it But between finding the right producer, hiring talent, shooting, and editing, the cost of high-quality videos and time it takes to create them can add up quickly. With the Viewstream Video Engine, your company can cash in on all the benefits of adding video to your marketing materials without any of the complications. The Viewstream Video Engine can turn URLs, spreadsheets, or several other sources into custom videos with unmatched turnaround times and cost-effectiveness. Without any production companies, scriptwriting, or filming, we can help your company create any number of professional-quality videos packed with valuable information. The benefits go beyond the efficient sharing of information. In an age where 93% of online experiences begin with search engines, companies in nearly every industry would be wise to place focus on boosting their rankings for relevant search terms. And while optimizing written can go a long way, implementing video immediately improves load times, boosts rankings and, in turn, brings in more customers. When search engines crawl your site, they look at more than the words on each page. They also pull keywords from videos and their descriptions for relevance scores and even count video views when checking for content quality. This makes adding video a multi-faceted advantage for marketers who want to put their business on the front page. Ready to rapidly and easily ramp up your video marketing efforts? Contact us for more information about how the Viewstream Video Engine can help.
Viewstream Marketing Trends 2019 Posted by John Assalian on February 8, 2019 Marketing evolves down funnel In the Customer Experience era, there is a growing need for content at the later stages of the funnel, including Customer Success, retention and sales enablement. The data shows the post-sales interaction impacts LTCV and marketers need to be included to generate high quality and brand coordinated content. The Revenue Org The great divide between Marketing and Sales is finally coming to an end—aligning in the “revenue” org. Carpe Diem! Video Video is the king of content, but other formats like eBooks, blogs, customer content, are just as relevant. Video is also a good format to try some new things. What’s in your content maps? One to one One to one Marketing is the new normal. ABM is what got us here. You ought to be targeting down to the contact level in your marketing. If you’re not tackling precision, personalized marketing, you’re still in the billboard era. Media Let the “marks” pay the price in social media. Savvy marketers’ arbitrage against the newbies by triangulating first party data, contextual targeting and firmographics. Don’t ignore the “legacy” online publishers. Publishers are hurting in the “brave new” social media world, where there are deals and audiences to be discovered. Personalization All our campaign data shows personalization generates better results. Personalization can occur at many different levels, including industry or firmographic segmentation. Customer Videos Viewstream has invented a new way to capture customer content using Facebook portals. It’s very high quality, and best of all significantly reduces the costs of video testimonials. Challenge Everything Viewstream has a new core value: Challenge Everything! This is the year to challenge the way things have always been done. Try new things. Iterate. Experiment. Exercise your marketing muscle! Let’s work on some new and innovative programs. Together.