Viewstream Video Engine: Marketing B2B2C Posted by John Assalian on August 4, 2020 The 2nd B in B2B2C can be called partner producers. They own direct customer relationships and are critical to the success of the first “B”. Branded video content is an invaluable marketing resource for these partners, helping them to reach their audience, sell more efficiently, and drive growth. Despite the benefits, creating video content personalized to each of your partner producers is often time-consuming. On the other hand, leaving the task to the partner producers themselves can result in low-quality content that negates the desired effect. The Viewstream Video Engine provides your partner producers with high-quality branded assets that can be mass replicated and personalized at scale. The Video Engine allows your partner producers to take the valuable video content you already have and personalize it with their own photos, contact info, and CTAs. After logging in, partner producers will see all of the video assets that you have made available for personalization. They can then choose the content they want to personalize, add custom introductions and outro CTAs, and create their new branded video—all in just a few clicks. The video can then be downloaded for distribution or uploaded to social media directly from the Video Engine. When it comes to branded content, your partner producers shouldn’t be left to their own devices. With access to the Viewstream Video Engine, they’ll have the tools to create high-quality personalized videos that will empower them to sell more. Ready to help your partner producers drive growth by providing them with high-quality branded content? Contact Viewstream to learn more.
The Viewstream Video Engine: Automated Video Production at Scale Posted by John Assalian on November 12, 2019 It’s no secret that video is a key component in any successful marketing strategy. Audiences are inundated with content like never before, and videos possess undeniable advantages when it comes to supplying them with valuable information efficiently, as well as drawing out the responses marketers are looking for. 1/3 of internet activity is now spent watching videosAverage profit per user for video is $8.34, ten times higher than photo ads4x as many users would rather watch a video about a product than read about it But between finding the right producer, hiring talent, shooting, and editing, the cost of high-quality videos and time it takes to create them can add up quickly. With the Viewstream Video Engine, your company can cash in on all the benefits of adding video to your marketing materials without any of the complications. The Viewstream Video Engine can turn URLs, spreadsheets, or several other sources into custom videos with unmatched turnaround times and cost-effectiveness. Without any production companies, scriptwriting, or filming, we can help your company create any number of professional-quality videos packed with valuable information. The benefits go beyond the efficient sharing of information. In an age where 93% of online experiences begin with search engines, companies in nearly every industry would be wise to place focus on boosting their rankings for relevant search terms. And while optimizing written can go a long way, implementing video immediately improves load times, boosts rankings and, in turn, brings in more customers. When search engines crawl your site, they look at more than the words on each page. They also pull keywords from videos and their descriptions for relevance scores and even count video views when checking for content quality. This makes adding video a multi-faceted advantage for marketers who want to put their business on the front page. Ready to rapidly and easily ramp up your video marketing efforts? Contact us for more information about how the Viewstream Video Engine can help.