Award-Winning Content by Viewstream Posted by Priscilla De La Rosa on January 17, 2018 Take a look at all our best work! From branding to production, media planning to content delivery, and design and development. We promise you won’t be disappointed. Originally published at spark.adobe.com/page/qi22saZ1Vsu2F/
How Brands Can Defend Against Disruption Posted by Priscilla De La Rosa on November 27, 2017 Hear from Viewstream’s VP of Strategy, Joshua Shane, on how Brands can defend against disruption by planning their own digital transformation for marketing insight and action. Read the article: How Brands Should Deal with Disruption Courtesy of Netflix
Video Brochures for Fun and Profit Posted by Priscilla De La Rosa on November 17, 2017 Bring your sales and marketing into the modern age with a Video Brochure, a stylish way to get your audiences to go “Aha!”. Video Brochures offer an exciting and innovative way to present videos using a format most people haven’t seen. When the Video Brochure is opened your brand or product video will be displayed in high definition with superb sound quality. Featuring a wide variety of customization options and designed in-house with your brand in mind, Video Brochures excite the viewer while promoting and enriching your message. If your usual techniques just aren’t getting the job done anymore then Video Brochures can be just what you need to ensure that you are engaging with your audience in the best way possible. Clients like NVIDIA, Adobe, Autodesk and more have used for field marketing, sales, events and product launches. For more information and pricing, visit: https://spark.adobe.com/page/rAeynoUmmTU5b/
Viewstream Agency Credentials Video Posted by Priscilla De La Rosa on October 4, 2017 Take a look at Viewstream’s new and improved Agency credentials videos. With tons of new work, we wanted to update with some fresh content. Some of the featured clients: Autodesk, Adobe, NVIDIA , Zendesk, Amazon Web Services, Microsoft Dynamics 365. If you are interested in seeing how to market to human beings and not bots – send us an email! We would love to discuss what Viewstream can do for you.
Viewstream Keeps Raking in New Awards! Posted by Priscilla De La Rosa on September 13, 2017 Viewstream can’t be stopped! With such a hectic and amazing year coming to a rapid close, Viewstream is thrilled to add three Telly Awards to our collection. The 38th Annual Telly Awards has prized Viewstream with three awards in the category of Commericals / Marketing. The Telly Awards honors the best of the best for creative work in video and film productions. Viewstream was especially recognized for our creative videos for Microsoft/Toshiba, Adobe, and Autodesk. Check the videos out below: The Power of Great Experiences Superhero Series AutoCAD 360 in 36 Seconds
Six Award-Winning Videos Posted by Priscilla De La Rosa on May 4, 2017 Take a look at Viewstream’s 6 award-winning videos. Microsoft IoT Solutions A text driven educational video about the Internet of Things, sounds boring right? Think again. Toshiba Superhero series Toshiba wanted a straight ahead product demo, we did this and they loved it! Now it’s a franchise. To see more of the award-winning videos, click this link. If you are interested in seeing how to market to beings and not bots — contact us! We would love to discuss what Viewstream can do fo you.
How to Get Better Marketing Results with Video Testimonials Posted by Priscilla De La Rosa on April 21, 2017 What matters to most potential customers is not what you say about your business, but what your existing customers have to say. Video Testimonials are an effective marketing solution that communicates your value by demonstrating your offer in the real world. With strong Video Testimonials you can secure credibility, invigorate your sales cycle and span across multiple communications channels, all while you tell the success stories of your most valuable asset—your customer. If you would like to know more about how Video Testimonials can help you drive home your marketing message, visit our Video Testimonials Resource Center linked below, which features eight example videos and case studies. GAIN INSTANT ACCESS
Current State of Use of VR/AR in Medical and Dental Device Marketing Posted by Priscilla De La Rosa on April 19, 2017 Medical and dental device companies who can incorporate VR/AR into marketing tools, presentations and trade show exhibits will provide their clients and potential customers with a cutting edge experience that can help to differentiate from the competition, creates excitement and takes advantage of the more immersive learning experience associated with AR/VR. Use of 2D animations has traditionally been the marketing tool of choice by most medical device firms, but larger industry players such as Medtronic have begun to incorporate AR/VR demos into tradeshows and device marketing. VR is growing in use and acceptance as a training tool for many allied health professionals but most especially surgeons and those performing invasive procedures. It is inevitable that the surgeons and medical professionals who trained on AR/VR platforms will begin to bring this technology and benefits to their clients for educational and marketing purposes in order to increase comfort and compliance with elective or emergent procedures and to better understand post-op home recovery protocols. “And while the field of virtual reality has remained mainly in academic medicine, there are promising applications in other areas of health care. One such avenue: Showing patients exactly the steps of a surgery or procedure and what happens afterward, to ease confusion and concerns of patients.” https://www.statnews.com/2015/12/30/virtual-reality-medical-device-testing/ If you are interested in Viewstream VR & AR services, please email sales@viewstream.com
Do Online Ads Featuring People Get More Clicks? Posted by Priscilla De La Rosa on April 17, 2017 Studies have shown that consumers are visually drawn to human faces, but does this maxim hold true for a digital advertising campaign for high-tech software? After conducting a thorough A/B test, we were surprised by what the results showed. Were you surprised that the results showed that online advertising with people can negatively impact the success of digital campaigns across multiple channels including Facebook, Linkedin, Twitter, and retargeted ads? Here at Viewstream, we believe marketing is built on the fusion of story and data. Accordingly, we follow the code of “Keep Testing!” and utilize A/B and multi-variate tests to determine most successful digital trends for your story.
Viewstream Marketing Growth Matrix Posted by Priscilla De La Rosa on April 14, 2017 Introducing the Viewstream Growth Matrix. Dive in below as we discuss how these four areas can work together to put your business on the path to growth and beyond. Network Networking is like finding a new friend: you’re simply on a search to connect with someone on a deeper level. And from one successful relationship, many more will blossom. Networking can feel cold, however, it can warm up quickly by attending top events relative to your industry and interests. So, get searching in your area. Run Campaigns Demand generation is an art…and a science. Targeting the right audience in the best market to buy your product can be complex. And to achieve scale, you’ll need to drive awareness and interest in your offering. A follow-up mechanism allows you to place contacts inside a pipeline, qualify the ones that have a need, and finally, generate more customers. Do Meetings You have a relationship with one of your contacts, either personally or professionally. Now, it’s important to cultivate relationships with periodic meetings. Meetings are about them, not you. They’re also about listening and understanding their goals. So, prepare a bunch of questions and be prepared to listen. Nurture Your greatest assets are your established relationships. As your offering already aligns with your customer needs, it’s time to nurture those relationships. It’s not only essential to maintaining your existing client base, but it utilizes more personal forms of communication. Now it’s time to give more than you ask, and deliver value at every step along the way.