Behind The Scenes Live Webcast: Palo Alto Networks Posted by Priscilla De La Rosa on January 3, 2020 This past week, our Viewstream team was on-site at Palo Alto Networks live webcast: Epic Cloud Security. With over 13,000 registrations for the event, Viewstream delivered a full HD video stream to offices all over the globe. The stream was fully integrated on the client’s page, with moderated social media interaction enabled. The recording was then re-purposed for a simulated screening in Sydney and Singapore. The event was a complete success. Enjoy some behind the scenes look at our team making sure everything runs smoothly.
Genasys Brand Reveal Posted by Priscilla De La Rosa on November 8, 2019 Congratulations to our client, Genasys, on their new brand! Their official launch date, October 23rd, 2019, showcased Viewstream branding and visual design work on the Nasdaq Tower in Times Square. Genasys is a critical communication system that is being used in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection, and many more. Viewstream had a great opportunity where we took a company through the entire marketing and communications spectrum, including changing the company name, to doing a new brand positioning & identity, to brand launch, PR and a new website. We are proud to collaborate with Genasys and help create the brand for this amazing company. If you’re in the market for new branding, Viewstream can help reposition your company. Check out some of our award-winning work and let’s get in touch.
SEO Videos Posted by Priscilla De La Rosa on November 1, 2019 Google’s algorithms increasingly prioritize websites with video content. To address this, Viewstream makes automated videos for thousands of videos based on your top SEO keywords. We then put those videos on your various social and web platforms for increased SEO. The result? Increased click-through rates, lower bounce rate, and quality backlinks. Our goal was to create both a lot of videos AND high-quality videos. You must create compelling videos that people want to watch, ideally to the end, and that is worth linking. That’s what Google will rank the highest. Here’s an example of SEO Videos automatically generated that resulted in a 150% increase in traffic: www.viewstream.com/video-engine Let Viewstream help move your business forward by creating thousands of videos and driving traffic back to your website. Let’s talk!
The New Viewstream.com Posted by Priscilla De La Rosa on September 12, 2019 Viewstream is where your story becomes extraordinary. We’re excited to announce the launch of our new website that reflects who we are as a creative digital agency. We spent a lot of time talking to our customers about why we do what we do. We realized that our clients are doing amazing and innovative work that is truly moving the world forward. We all agreed that our passion lies in telling these stories, and making your story extraordinary. Viewstream partners with innovative companies to build brands, launch digital marketing and acquire customers. To that end, our new website offers a clear expression of what we offer, including digital marketing, video and creative, and the award-winning work examples to prove it. We look forward to telling your next story. If you’re interested in learning more, let’s talk!
Viewstream Wins 8 New Telly Awards Posted by Priscilla De La Rosa on May 21, 2019 Viewstream videos won big at the 40th Annual Telly Awards. We’ll be adding eight Telly Awards to our collection! The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video. In addition, Viewstream was honored with six Bronze Awards for our work with Green Orbit, AT&T, Autodesk, American Global Logistics, Datacolor, Adobe, and Accenture in Promotional Videos and Non-Broadcast Craft. “Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.” If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!
Digital Health White Paper: Reaching The Hospital C-Suite Posted by Priscilla De La Rosa on April 1, 2019 Viewstream is joining the digital health marketing game. Inside this whitepaper, you’ll discover how to accelerate marketing your service line or MedTech solution to hospitals and health systems. Uncover 4 ways to get noticed with this Viewstream white paper. Here is the link to our whitepaper to learn more: Digital Health: Reaching The Hospital C-Suite You don’t want to miss out on what Viewstream can offer your business.
The Secret to Why Viewstream Wins So Many Awards Posted by Priscilla De La Rosa on September 17, 2018 Viewstream had a successful night at the 39th Annual Telly Awards garnered us seven statues, including two Silver Tellys. Take a look below for three ways that Viewstream manages to achieve the award-winning quality of our work. 1. Focus on your KPIs Viewstream works flatter than other marketing agencies. What that means is that we cut down on the number of layers between you and the creative team. Every team member is fully aware of your goals and is able to gain a unique understanding that you can only get through direct communication. It’s with that understanding that Viewstream is able to create the highest quality tailored content, starting with your specific KPIs and building out from there. At Viewstream we take a customized, integrated approach to the way the team interacts. 2. Superior Storytelling It’s not just telling a story about your product, it’s finding the story that your product tells. At Viewstream we’re not looking to fit your product into a preconceived narrative. By taking a step back first and looking at all the facts and research, we can gain a deeper understanding of what you’re trying to market, to whom, and the benefits it can bring them. Once the structure of the narrative begins to come into focus you can be sure it’s based on qualities that are inherent to your product, vision, and company. 3. Modern Approach to Design The truth is a lot of videos are created by traditional video production teams. This may work for traditional video, but in marketing, it can lead to a lot of outdated looks. At Viewstream, our creative team works on more than just videos, producing award-winning content across mediums. This gets you a more sophisticated design look and modern visuals, thanks to creatives who pull their skills from multiple different disciplines rather than just video. Award Spotlight—UPS: Where Business Takes Shape Project Summary: Viewstream worked with UPS to create a video showcasing the services offered by their Logistics and Distribution division. “The motion design aspect of this, and most projects was essentially a two-part process. Once we had a basic concept and specific language that went along with it, we translated that into potential visuals -simplified stills and rough animations. This helped the team validate the new creative before going on to the next step, which is execution. In this step, the color palette, backgrounds, timing, and content was refined and inserted into the main timeline. Because we had an existing “blueprint”, this process was replicated much more quickly.” -Joel Yabrudy, Creative Manager We would love to discuss what Viewstream can do for you. Let’s talk!
Creating a Community with Your Customers Posted by Priscilla De La Rosa on July 23, 2018 A community is easily one of the most important concepts in marketing. By making your customers feel they are not alone in their experience, but rather part of a larger group that shares the experience with them, you engender a feeling of being an important piece of a larger body. Individual customers are the building blocks of a successful business, but by bringing them together and giving them a sense of being in a community you can connect with them in ways not seen in traditional business/customer relations. This will transform your customer base from a list of names into a useful tool that can be used to further your marketing goals. 1. Campaigns with Engaging Content Rather than using generic campaigns to throw a wide net, aim for content that can speak to your customers on a personal level. Find out what they need that differs from others, and make sure that your campaigns convey that you can give it to them. A company with an engaging campaign that can address a customer’s needs before they bring them up will feel. 2. Foster a Sense of Friendship As a customer of a large company, it is easy to feel like you are viewed as a statistic on a screen. You want your customers not to feel like stats, but rather like friends of the people acting as their points of contact. There are many ways to do this, and it can be as easy as having a conversation or asking them about something they mentioned the last time you spoke. If you remember that the customer’s daughter was having a birthday and ask them how it went, they will be reminded that they are talking to someone who genuinely cares about them and is interested in their needs. 3. Content and Community Hubs Sometimes the best way to create a community is to literally create a community. Have an online community hub that will bring together all of your customers in one space, allowing them to interact with one another on forums. This not only allows them to more easily find solutions to any problems they might be having but also connects them with other customers who share the same experiences as them. A lot of times all a community needs to grow is the proper space to grow within. Here is just one example of the type of community hub that Viewstream can assist you in creating: https://civil-community.autodesk.com/ 4. Hold In-person Events Having your customers communicating on a forum is a great way to plant the seed of a community, but to truly begin to build bonds it is important to have them meet each other in person. Whether it be a large conference or a small mixer, having your customers see each other face-to-face can be the catalyst that takes them from being names on a forum to true members of a thriving community. 5. Improve the Customer Journey Take a look at the journey a customer takes when using your company’s services. Does it feel like a cookie cutter approach that is applied to every new customer, or does it make them feel as if the entire experience was made just for them? In a real community, the specific needs of each customer are taken just as seriously as what is needed by every customer Viewstream is here to help you to create everything from your own community hub to campaigns with engagement as the main objective.
Viewstream Cleans Up the 39th Annual Telly Awards Posted by Priscilla De La Rosa on May 23, 2018 Viewstream videos won big at the 39th Annual Telly Awards. We’ll be adding seven Telly Awards to our collection! The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. Viewstream was presented with two Silver Telly Awards for our work with UPS and Adobe in Promotional Video. In addition, Viewstream was honored with five Bronze Awards for our work with Workfront, Isobar, Wipro, Autodesk AutoCAD, and UPS in Promotional Videos and Online Commercials. “Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.” If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!
Marketing the Blockchain Posted by Priscilla De La Rosa on February 12, 2018 Viewstream has launched a blockchain marketing and communications practice to help bring the human touch to blockchain companies. As early Bitcoin miners and investors, we get the tech. Our experience with marketing and communications with over 100 top companies like Microsoft, Adobe and Amazon mean we can help blockchain companies achieve exponential growth. Take a look at our page to learn how to market the blockchain: www.stage.viewstream.com/blockchain/