What Makes a Premium Explainer Video? Posted by John Holton on June 24, 2019 Explainer videos are an essential marketing and communications option for introducing your company or products to potential customers. However, not all explainer videos are created equal and many miss the mark. Continue reading for five examples of how you can create an engaging explainer video that gets your point across. Get the Length Right A great explainer video grabs your attention and keeps it until the very end. It’s likely that you have quite a lot you’d like to say but try to keep it concise by sticking to the key value propositions. The audience will remember the overall “why” of the video. Communicate what is possible with the solution – keep it short, but no shorter. Make Your Case Early You shouldn’t be waiting until the end of your explainer video to state your key message, even if it’s only a couple minutes long. The longer you wait to tell viewers what the video is about the more likely you are to lose their attention. It’s okay to have an intro where you set the stage or create tension but get to the key value propositions early. Develop a Narrative Despite how short they may be, explainer videos still need a strong story to be compelling, even if the viewer doesn’t realize there is one. Begin by presenting a problem. Then introduce your product as the solution and explain why it will help. Finally, close it out with a strong call to action that lets viewers know what they should do next. Choose the Right Music The choice of music will be critical for driving engagement as it sets the tone for the entire video. What do you want viewers to feel while watching? Excitement? Anxiety? Whatever it may be, choosing the right music is the surest way to get the reaction you’re looking for. Focus on Benefits Try to remember that this isn’t a product demo video. It will be tempting to list off every feature that your product offers, but it’s better to stick to the benefits instead. Benefits are what will resonate the most and compel interested viewers to learn more. A well-made explainer video can be one of the most useful tools for communicating critical information about a company and its products. For some specific examples of great explainer videos, check out Viewstream and our award-winning explainer videos page.
Viewstream Wins 8 New Telly Awards Posted by Priscilla De La Rosa on May 21, 2019 Viewstream videos won big at the 40th Annual Telly Awards. We’ll be adding eight Telly Awards to our collection! The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video. In addition, Viewstream was honored with six Bronze Awards for our work with Green Orbit, AT&T, Autodesk, American Global Logistics, Datacolor, Adobe, and Accenture in Promotional Videos and Non-Broadcast Craft. “Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.” If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!
The Secret to Why Viewstream Wins So Many Awards Posted by Priscilla De La Rosa on September 17, 2018 Viewstream had a successful night at the 39th Annual Telly Awards garnered us seven statues, including two Silver Tellys. Take a look below for three ways that Viewstream manages to achieve the award-winning quality of our work. 1. Focus on your KPIs Viewstream works flatter than other marketing agencies. What that means is that we cut down on the number of layers between you and the creative team. Every team member is fully aware of your goals and is able to gain a unique understanding that you can only get through direct communication. It’s with that understanding that Viewstream is able to create the highest quality tailored content, starting with your specific KPIs and building out from there. At Viewstream we take a customized, integrated approach to the way the team interacts. 2. Superior Storytelling It’s not just telling a story about your product, it’s finding the story that your product tells. At Viewstream we’re not looking to fit your product into a preconceived narrative. By taking a step back first and looking at all the facts and research, we can gain a deeper understanding of what you’re trying to market, to whom, and the benefits it can bring them. Once the structure of the narrative begins to come into focus you can be sure it’s based on qualities that are inherent to your product, vision, and company. 3. Modern Approach to Design The truth is a lot of videos are created by traditional video production teams. This may work for traditional video, but in marketing, it can lead to a lot of outdated looks. At Viewstream, our creative team works on more than just videos, producing award-winning content across mediums. This gets you a more sophisticated design look and modern visuals, thanks to creatives who pull their skills from multiple different disciplines rather than just video. Award Spotlight—UPS: Where Business Takes Shape Project Summary: Viewstream worked with UPS to create a video showcasing the services offered by their Logistics and Distribution division. “The motion design aspect of this, and most projects was essentially a two-part process. Once we had a basic concept and specific language that went along with it, we translated that into potential visuals -simplified stills and rough animations. This helped the team validate the new creative before going on to the next step, which is execution. In this step, the color palette, backgrounds, timing, and content was refined and inserted into the main timeline. Because we had an existing “blueprint”, this process was replicated much more quickly.” -Joel Yabrudy, Creative Manager We would love to discuss what Viewstream can do for you. Let’s talk!
Viewstream Cleans Up the 39th Annual Telly Awards Posted by Priscilla De La Rosa on May 23, 2018 Viewstream videos won big at the 39th Annual Telly Awards. We’ll be adding seven Telly Awards to our collection! The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. Viewstream was presented with two Silver Telly Awards for our work with UPS and Adobe in Promotional Video. In addition, Viewstream was honored with five Bronze Awards for our work with Workfront, Isobar, Wipro, Autodesk AutoCAD, and UPS in Promotional Videos and Online Commercials. “Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.” If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!
Award-Winning Content by Viewstream Posted by Priscilla De La Rosa on January 17, 2018 Take a look at all our best work! From branding to production, media planning to content delivery, and design and development. We promise you won’t be disappointed. Originally published at spark.adobe.com/page/qi22saZ1Vsu2F/
Viewstream Keeps Raking in New Awards! Posted by Priscilla De La Rosa on September 13, 2017 Viewstream can’t be stopped! With such a hectic and amazing year coming to a rapid close, Viewstream is thrilled to add three Telly Awards to our collection. The 38th Annual Telly Awards has prized Viewstream with three awards in the category of Commericals / Marketing. The Telly Awards honors the best of the best for creative work in video and film productions. Viewstream was especially recognized for our creative videos for Microsoft/Toshiba, Adobe, and Autodesk. Check the videos out below: The Power of Great Experiences Superhero Series AutoCAD 360 in 36 Seconds
Six Award-Winning Videos Posted by Priscilla De La Rosa on May 4, 2017 Take a look at Viewstream’s 6 award-winning videos. Microsoft IoT Solutions A text driven educational video about the Internet of Things, sounds boring right? Think again. Toshiba Superhero series Toshiba wanted a straight ahead product demo, we did this and they loved it! Now it’s a franchise. To see more of the award-winning videos, click this link. If you are interested in seeing how to market to beings and not bots — contact us! We would love to discuss what Viewstream can do fo you.
Viewstream Brings in Nine New Awards! Posted by Priscilla De La Rosa on June 1, 2016 Viewstream is excited to be bringing home some new hardware! Between the awards programs of the Telly Awards, Communicator Awards and Hermes Awards, Viewstream received nine. The 37th Annual Telly Awards has awarded Viewstream five Bronze awards in the category of Online Video. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor. The Telly Awards, a premier award honoring outstanding creative work in video and film productions and online commercials, recognized Viewstream for creative videos for Autodesk and ClearCare. Two of those same videos each received Silver Awards of Distinction from the Communicator Awards, the international awards program honoring creative excellence for communication professionals. Finally, the Hermes Creative Awards has presented Viewstream with two awards in the categories of Microsite and Interactive Capabilities. Our work with Autodesk Suite Recommender earned an Honorable Mention and the Autodesk InfraWorks Microsite earned the Platinum Award, the award given to those entries judged to be among the most outstanding in the competition. We add these nine new awards of recognition to our collection of previous distinctions for our work with clients including Microsoft, Autodesk and Adobe. Thank you to all who helped us get here! Check out the winners: Telly Awards Bronze Winner, Online Video, Autodesk BIM 360 Docs Bronze Winner, Online Video, Autodesk BIM Solutions for Infrastructure Bronze Winner, Online Video, ClearCare Platform Bronze Winner, Online Video, Future of Making Things Bronze Winner, Online Video, Project Alexandria Teaser Communicator Awards Silver Award of Distinction, ClearCare Platform Silver Award of Distinction, Project Alexandria Teaser Hermes Awards Platinum Winner, Microsite Category, InfraWorks Microsite Honorable Mention, Interactive Capabilities, Autodesk Suite Recommender See our complete list of awards here.
Viewstream Marketing Receives Highest Honors for Use of Graphics at the 2015 Telly Awards Posted by Priscilla De La Rosa on September 10, 2015 Viewstream is thrilled to receive top honors at the 36th annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video and film productions, online commercials, video and films has presented our agency with two accolades this year. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. We received a Silver Telly Awards – the highest honor – for our work with Autodesk Seek in the Online Webisodes, Segments, or Promotional Pieces – Use of Graphics category. Autodesk Seek from Viewstream on Vimeo. Additionally, a Silver Award was presented for Viewstream’s work for Adobe Media Optimizer in Online Commercial – Use of Graphics. Adobe Media Optimizer from Viewstream on Vimeo. We add these two new Silver recognitions to our collection of seven previous distinctions by the Telly Awards for our creative work in online videos for clients including Microsoft, Autodesk, Adobe and ERA Real Estate. See our complete list of awards here.
Viewstream Marketing Recognized for Creative Excellence in Art Direction Posted by John Assalian on January 5, 2015 Viewstream was recently presented with two 2014 Telly Awards in the Art Direction category. Our video for ERA Real Estate revealed the location of their 2015 International Business Conference (IBC15) to their global community at IBC14 this past March in Los Angeles. The IBC15 Reveal video earned the highest honor of the Silver Telly Award. Additionally, a Bronze Award was presented for Viewstream work for Autodesk Point Layout in Internet/Online Video. We were up against a lot of competition—12,000 entries from around the globe were submitted. Entrants included ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. The winners were announced in New York on June 16. All the work was judged by a panel of 500 Silver Telly Council members representing a variety of distinguished media, advertising and marketing firms. Each year, the council honors creative excellence for communications professionals across the world by recognizing the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. We’d like to congratulate all of our fellow Telly Award recipients and thank them for their important contributions to the industry.