Project Spotlight – January 2021 Posted by John Assalian on February 2, 2021 VIDEO Celsius Energy Drink Celsius asked Viewstream to showcase the growth of their line of energy drinks in a way that matched the energy and zeal of their consumers. Our creative team developed a look and tone that speaks to both the lifestyle and fitness sides of their brand, using fast-paced editing and type animation to tell their story in a bold and exciting way. “Working with new clients is always exciting, especially when it’s a fresh project like this. Nailing the right tone and visual look for the video was quite challenging, but after breaking through those initial challenges it was a joy to take it to the finish line. I’m really proud of what our team accomplished!” Travis DixonCreative Directortdixon@viewstream.com MOTION GRAPHICS Adobe Captivate Prime Launch Adobe Captivate Prime is Adobe’s award-winning enterprise Learning Management System (LMS) to train employees, partners, and customers. Adobe Captivate Prime integrates seamlessly with popular martech platforms such as Adobe Experience Manager Sites and Marketo Engage. For its launch, the Viewstream creative team came up with a treatment that the client loved. We went through an extensive storyboarding process and our animation team brought the video to life. “We were tasked with creating a bold and exciting launch video for the new release of Adobe Captivate Prime. We’ve won Telly Awards for each of the previous Captivate Prime launch videos, so we knew we had to knock this one out of the park. We assembled our A-team of creatives who came up with a treatment that both exceeded the clients vision and expectations.” Don SparksDirector of Account Strategydsparks@viewstream.com VIRTUAL EVENT MEZ Creative Virtual Event In an ever-changing world, more and more events have been transitioning to immersive virtual experiences. For this year’s annual National Sales Meeting, MEZ Creative’s client Intersect ENT decided to do the same – for the first time in their history. There are dynamic elements that had to work in unison including multiple agendas per day, concurrent streaming, world-wide attendees, and coordinating our IBM Watson Platform to work at scale – which we were able to execute securely and seamlessly. “I love the idea of being able to bring people from across the globe together in our digital age with virtual events.” John HackettSoftware Engineer DID YOU KNOW? Viewstream does Virtual Events Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Event featured thirty plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice. Email john@viewstream.com to schedule a demo. Best regards,The Team @ Viewstream
Viewstream Donates to the “Frontline Responders” Fund Posted by John Assalian on April 6, 2020 During these difficult times, we all can make a difference and come together to help those in need. Viewstream recently made a donation to the “Frontline Responders Fund” to get critical supplies to frontline responders combating COVID-19. There’s a shortage of masks, gowns, gloves and other critical supplies to protect our medical professionals in hospitals across the world. If a member of the hospital staff catches the virus, their health is at serious risk, and they cannot work for at least 14 days. That’s a major problem. Please support this organization: https://www.gofundme.com/f/frontlinerespondersfund Protecting the frontline responders mean more capacity at our hospitals, and more people will get the care they need. We encourage you to donate as well. Stay safe and we will get through this together.
Behind The Scenes Live Webcast: Palo Alto Networks Posted by Priscilla De La Rosa on January 3, 2020 This past week, our Viewstream team was on-site at Palo Alto Networks live webcast: Epic Cloud Security. With over 13,000 registrations for the event, Viewstream delivered a full HD video stream to offices all over the globe. The stream was fully integrated on the client’s page, with moderated social media interaction enabled. The recording was then re-purposed for a simulated screening in Sydney and Singapore. The event was a complete success. Enjoy some behind the scenes look at our team making sure everything runs smoothly.
Genasys Brand Reveal Posted by Priscilla De La Rosa on November 8, 2019 Congratulations to our client, Genasys, on their new brand! Their official launch date, October 23rd, 2019, showcased Viewstream branding and visual design work on the Nasdaq Tower in Times Square. Genasys is a critical communication system that is being used in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection, and many more. Viewstream had a great opportunity where we took a company through the entire marketing and communications spectrum, including changing the company name, to doing a new brand positioning & identity, to brand launch, PR and a new website. We are proud to collaborate with Genasys and help create the brand for this amazing company. If you’re in the market for new branding, Viewstream can help reposition your company. Check out some of our award-winning work and let’s get in touch.
Viewstream and Education Nation Broadcast Posted by John Assalian on May 14, 2012 Viewstream worked with Cherry Productions to create a live capture of the New Schools-Aspen Institute Summit. The Viewstream team digital recorded the five panels in real-time to facilitate rapid integration for digital OnDemand broadcasting. You can view the event here: http://viewstre.am/1g
Viewstream at SC11: A Recap Posted by John Assalian on November 22, 2011 SuperComputing 2011 was in Seattle this year, and the exhibition was open from November 14th – November 17th. This was a huge show, with an estimated 11,000 exhibitors, hardware vendors, HPC middleware vendors, system integrators, SuperComputing Center reps, HPC ISVs, and others bustling around the convention floor. Viewstream was excited to be at the nexus of the industry ecosystem, engaging with our clients and other industry leaders. Throughout the week, we talked with community members about HPC directions and how their marketing is being affected by the broadening of HPC and its cross-fertilization with Cloud and Big Data. Lots of big industry announcements are made at the annual SC Conference, and this year’s was no exception. With Intel’s announcement of the MIC architecture and the Sandy Bridge e and x79 chipset, the release of NVIDIA’s Maximus technology that combines Tesla and Quadro, and Cray’s picking up of BlueWaters from IBM, there was no shortage of surprises. One of the more exciting projects featured at the conference involved the work Microsoft has been doing testing the limits of its Windows Azure platform in the real world. As HPC continues integrating with more and more Cloud offerings, solutions like Windows Azure can help free researchers and other HPC end users from slow data return times and other compute limitations to allow them to produce some very exciting results. An example of this game-changing technology is the relationship between Microsoft and Baker Labs, a research lab at the University of Washington that leverages HPC in the Cloud with Windows Azure to help solve some of the smallest mysteries is modern medicine. To learn more about this project, watch the video Viewstream produced that was featured at Microsoft’s SC11 booth:
Viewstream to Exhibit & Present at SC11 Posted by John Assalian on October 10, 2011 The supercomputing community will converge in Seattle this November for SC11, the annual conference for high performance computing, networking, storage and analysis. Given our expertise in this area of IT, Viewstream is excited to be attending the week-long event, and maintaining an exhibit in the conference hall. Stop by Booth #4712 and say hello and get a free Viewstream shot glass! For us, SC11 is a must-attend for anyone who needs to be on top of the latest supercomputing, Cloud and Big Data technologies and who wants to connect with the developers, researchers and companies driving innovation forward. We are also looking to spend time with some of our clients and partners—for many of us, this is the one time a year we find everyone together in the same room, which can be very exciting. Throughout the week, our booth will be manned by an executive A-team that will include John Assalian, Founder and CEO; Joshua Shane, VP of Business Development and Strategy; and Don Sparks, Director of Business Development. We will be there ready to learn from presenters and fellow exhibitors. Also, as a marketing agency at the event, we are eager to engage those working within the supercomputing space to help them meet their business and communications needs. Stop by our SC11 Booth to claim your own Viewstream Shotglass!
Viewstream Helps Showcase Digital Artists from Around the World Posted by John Assalian on August 9, 2011 Sometimes our work gives us an opportunity to showcase the creativity of others. This project is an example of that. We recently produced an event video for Autodesk highlighting more than eighty artists from around the world who have created beautiful pieces of art using Autodesk SketchBook Pro software. The event, held at the Autodesk Gallery in San Francisco, brought together professional and hobby artists who are driving their creative work using this digital paint and drawing software. In conversations with a variety of people, from Jay Schuster, art director at Pixar Studios to Goro Fujita, visual development artist at PDI/Dreamworks, we told the story of how SketchBook Pro allows users at all levels to dig into its digital artistic toolbox to create some stunning fine art. While we work every day to provide the most creative and captivating digital media for our clients, we certainly appreciate the opportunity to shine some light on other artists doing amazing work themselves.
Viewstream at the Internationnal Federation of Translators World Congress Posted by John Assalian on August 3, 2011 Earlier this week, our localization team stopped by The 19th Annual International Federation of Translators World Congress, held at the Hilton on Union Square in San Francisco. We were lucky to have such a great event happening here in town; there was a good turnout, and we had the opportunity to meet a diverse group of local language experts from a multitude of cultures. To meet the growing demand for marketing communication localization, the industry is developing a variety of new solutions in translation technologies and multimedia creation. Breakout sessions focusing on these technologies, including, “Effects of Translation Technologies on Texts” and “Translators, Translation Memory Software, and Professional Satisfaction” were particularly engaging. At Viewstream we are staying on top of these technologies, and developing more efficient and accurate solutions for video and interactive localization. We have a broad reach of resources to match our technical and strategic expertise to meet the most demanding localization challenges. Click here to learn more about Viewstream’s localization services.
CEO Speaking at Business Marketing Associate Event Posted by John Assalian on May 19, 2011 Viewstream CEO John Assalian will be speaking about “Content Mapping”, as a part of a series of roundtable discussions on “How to Use Content to Drive Sales Leads and Improve the Sales Process.” John will share strategic advice on how a content mapping framework can improve sales pipeline results while reducing the heavy lifting associated with creating good content. Learn more details about the Sales Lead Roundtable here, or check out their Facebook page.