Marketing Mobile Solutions with Video Posted by John Assalian on September 27, 2011 Today, the number of iPad apps in Apple’s iStore is nearing 100,000 unique offerings. As a result of this growing industry, more and more of our clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices. In fact, one of our clients recently tasked us with recording a demo of one of their app solutions for iPad. Shooting an iPad presents a number of issues, including harsh shadows, rough resolution and annoying flickers on the screen. Our in-house production team developed a series of techniques to address these challenges and create a crisp, clean image for the client’s video. As more and more businesses move their platforms to mobile devices, creating videos to illustrate mobile capabilities will certainly become more prevalent, and mixing the two media will continue to change the way we produce digital marketing material. VP of Content Production Tom Jagger and Producer William Wroblewski working with our client on set.
Viewstream Helps Showcase Digital Artists from Around the World Posted by John Assalian on August 9, 2011 Sometimes our work gives us an opportunity to showcase the creativity of others. This project is an example of that. We recently produced an event video for Autodesk highlighting more than eighty artists from around the world who have created beautiful pieces of art using Autodesk SketchBook Pro software. The event, held at the Autodesk Gallery in San Francisco, brought together professional and hobby artists who are driving their creative work using this digital paint and drawing software. In conversations with a variety of people, from Jay Schuster, art director at Pixar Studios to Goro Fujita, visual development artist at PDI/Dreamworks, we told the story of how SketchBook Pro allows users at all levels to dig into its digital artistic toolbox to create some stunning fine art. While we work every day to provide the most creative and captivating digital media for our clients, we certainly appreciate the opportunity to shine some light on other artists doing amazing work themselves.
Viewstream at the Internationnal Federation of Translators World Congress Posted by John Assalian on August 3, 2011 Earlier this week, our localization team stopped by The 19th Annual International Federation of Translators World Congress, held at the Hilton on Union Square in San Francisco. We were lucky to have such a great event happening here in town; there was a good turnout, and we had the opportunity to meet a diverse group of local language experts from a multitude of cultures. To meet the growing demand for marketing communication localization, the industry is developing a variety of new solutions in translation technologies and multimedia creation. Breakout sessions focusing on these technologies, including, “Effects of Translation Technologies on Texts” and “Translators, Translation Memory Software, and Professional Satisfaction” were particularly engaging. At Viewstream we are staying on top of these technologies, and developing more efficient and accurate solutions for video and interactive localization. We have a broad reach of resources to match our technical and strategic expertise to meet the most demanding localization challenges. Click here to learn more about Viewstream’s localization services.
Viewstream Customer Evidence Receives Award of Excellence Posted by John Assalian on June 10, 2011 We are pleased to announce that we have just received the Award of Excellence in the Web Video category of the 2011 Videographer Awards. The award is given to agencies for projects that are deemed written, produced, shot and edited in an exceptional manner. Our submission was a Customer Evidence video for Microsoft and NVIDIA that profiled Hanweck Associates, LLC, a Wall Street firm that leverages HPC and GPGPU computing for risk management in the financial industry. See our complete list of awards here. To learn more about the project, read the case study (.pdf). You can also watch the final video here: Click to watch the video.
CEO Speaking at Business Marketing Associate Event Posted by John Assalian on May 19, 2011 Viewstream CEO John Assalian will be speaking about “Content Mapping”, as a part of a series of roundtable discussions on “How to Use Content to Drive Sales Leads and Improve the Sales Process.” John will share strategic advice on how a content mapping framework can improve sales pipeline results while reducing the heavy lifting associated with creating good content. Learn more details about the Sales Lead Roundtable here, or check out their Facebook page.
Viewstream Goes Stereoscopic Posted by John Assalian on March 21, 2011 In our last post we showed you our video about gaining 3D capabilities for 2D drafting. Get your glasses out now and check out the full stereoscopic version!
Our Latset Video – Moving 2D into 3D Posted by John Assalian on February 28, 2011 3D capabilities for 2D drafting? Oh yes! We just delivered a short promotional piece showing the benefits of 3D in design software. Take a look!
Localization Event a Success Posted by John Assalian on February 15, 2011 On February 2nd, Viewstream hosted a cocktail party for localization professionals co-sponsored by the Globalization and Localization Association. More than fifty people turned out to enjoy some beer, wine, and conversation about where localization is headed in 2011. Revelers also had a chance to flip a crepe to celebrate the French holiday of La Chandeleur. We had a great time, and are thankful for all everyone how attended. special thanks go out to Amy Ephrem from GALA for helping us make the event a success. (Click on the photo below to see more photos from the event.)
Viewstream Does 3D Posted by John Assalian on January 26, 2011 As 3D enjoys a popular resurgence in the entertainment world, we see an opportunity to do some innovative, creative marketing that pops out! Viewstream just wrapped on a stereoscopic video shoot at a studio here in San Francisco. The final video will be one part of an integrated campaign for a $10B software company. You can find more photos from the shoot here. (Photo Credit: D. Alan Brown Photography)
Customer Evidence: Telling Your Customers’ Stories So They Can Tell Yours Posted by John Assalian on January 17, 2011 Customer Evidence is one of the most powerful and flexible tools in your sales and marketing toolbelt. It can do more than tell and implementation story; it can outline forces behind new product innovations, show prospects a world where their problems are solved, and reinforce peer opinion. With this kind of adaptability, customer evidence can be effective at every stage in the sales cycle. Viewstream CEO John Assalian recently published an article in Corp! Magazine outlining how Customer Evidence can move prospects down your sales funnel with impressive ROI. In the article, he also provides tips and tricks to help marketers plan and execute Customer Evidence that works. Read Customer Evidence: Telling Your Customers’ Stories So They Can Tell Yours Learn more about Viewstream’s Customer Evidence work