Viewstream CEO Quoted on Game Changers For Underperforming Campaigns Posted by John Assalian on August 9, 2022 Creating a successful marketing campaign is no simple task. Even the most seasoned agency professionals will sometimes see lackluster results after carefully planning a comprehensive strategy. When a campaign sputters and fails to achieve traction with target audiences, it’s time to take a hard look at tactics and outcomes to figure out what went wrong and what can be changed to turn things around. Forbes recently quoted Viewstream CEO, John Assalian, on how to pivot when faced with an underperforming campaign. John’s quote was: Step Back And Rethink Your Audience Strategy If a campaign isn’t generating results, step back and rethink your audience strategy before you change creative. We see that subtle pivots in the audience targeting can result in a more refined, nuanced approach. Marketing is iterative. Change the audience and quickly get your campaign on track. – John Assalian, Viewstream For the complete article, go here. Forbes Agency Council members share potential game changers for underperforming campaigns.
Viewstream Helps Bridge the Digital Skills Gap Posted by John Assalian on July 15, 2022 Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of immersive, complementary courses designed around Microsoft Business Applications, such as Dynamics 365 and PowerApps. A study on 1,200 businesses in the U.S. alone revealed that over 80 percent have started integrating digital technology into their operations or plan to do so. A digital-first approach, however, is only viable if organizations have the right workforce, which is key to transformation. And industry forecasters believe that at least 85 million jobs will go unfilled globally in the next decade due to skills shortages, leaving more than $8.5 trillion in unrealized annual revenues on the table. DTR courses train current and aspiring tech professionals on Microsoft Business Applications, with educational paths that can lead to certification. These cutting-edge enterprise technologies help businesses reshape and explore transformation opportunities in the digital era. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies like Avanade, Capgemini and Cognizant, and more. The results? Viewstream has been driving thousands of candidates to obtain skills that are incredibly valuable in the job market, submit resumes directly to hiring companies and take giant leaps forward in their career journey with Microsoft Business Applications.
Project Spotlight – June 2022 Posted by John Assalian on July 15, 2022 VIDEO Zero Trust Enterprise Palo Alto Networks, the global leader in cybersecurity, is leading the charge once again as the industry pivots to Zero Trust methodologies. Specifically they have been developing a framework known as the Zero Trust Enterprise. Palo Alto Networks partnered with Viewstream on a series of videos to distill the overall philosophy behind Zero Trust into easily consumable content. In addition to educating viewers on the basics of this strategic methodology, the goal was to imbue the content with the position of “Zero Trust with Zero Nonsense”; that simplifying security shouldn’t be complicated. Watch Video “Viewstream boasts a pretty hardcore track record of communicating high-tech concepts for mass consumption. The video team, from writers to editors, always take their subject matter education seriously, and it shows. If we want to put out high quality media that communicates complexity simply, there is no other way. Our approach served wonderfully for the Zero Trust video series. Some side effects did occur however…no team member who worked on this project whines about the burdens of 2FA anymore.” Jeff CarterAccount Managerjcarter@viewstream.com VIDEO kvCORE for Agents kvCORE is the only real estate platform that empowers every type of real estate agent to manage and grow their business, all from one central place. Parent company, Inside Real Estate, tapped Viewstream to produce a series of exciting explainer videos including kvCORE for Agents. Through a blend of high-energy kinetic typography, top-quality stock media, and gorgeous screen-recorded platform UI, an educational and impactful video was created. Watch Video “Seeing the growth of Inside Real Estate and the kvCORE product over the years has been thrilling. It’s a treat to leverage our compounded subject matter expertise to craft sharp and effective video assets. Having such history with a brand really expedites the production process and empowers a whole new depth of agency/client collaboration.” Aiden Fishbein VP of Accountsafishbein@viewstream.com CAMPAIGN Taking the Pain Out of Salesforce Updates Viewstream worked with the Update It team to put their new grid view management product out into the world, including logo, messaging, video, and website. The challenge was to make something as mundane seeming as a Salesforce productivity app stand out from their competition by being anything *but* mundane. See Website “Update It was a dream client because we were perfectly aligned from the start. Our goal was to create a brand and visual identity that was clever and quirky, but that also communicated the very real outcome of helping people save time by eliminating tedious busy work and allowing teams to see, manage, and update records quickly without sacrificing accuracy.“ Maureen Cole VP of Accountsmcole@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Project Spotlight – May 2022 Posted by John Assalian on June 3, 2022 SAN FRANCISCO, CA Viewstream Recognized for Creative Excellence with Fourteen 2022 Telly Awards Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year. Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more. “We believe that marketing can move the world forward and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.” John AssalianFounder + CEOjohn@viewstream.com Telly Award Winners T-Mobile: Keynote IntroductionBusiness-to-BusinessPromotional Video Emerge: CultureRecruitmentPromotional Video Prosimo: ExplainerEditingPromotional Video Sion Power: Building the Future of Batteries3D Graphics / AnimationPromotional Video McRoskey: Showroom ExperienceDirectingPromotional Video Willdan: Customer TestimonialDirectingPromotional Video DuPont: Great Stuff™Education & TrainingPromotional Video Emerge: The Emerge PlatformUse of 2D AnimationPromotional Video ISG: The World Is ChangingUse of Stock FootagePromotional Video Envase: Envase Lite IntroductionUse of 2D AnimationPromotional Video Vesta: Vesta TransactionUse of 2D AnimationPromotional Video Zonar: This is ZonarEditingPromotional Video UPS: Express Critical – When Fast Isn’t Fast EnoughDirectionPromotional Video IBM & Adobe: Experience TransformationRemote ProductionPromotional Video DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Viewstream Recognized for Creative Excellence with Fourteen 2022 Telly Awards Posted by John Assalian on May 31, 2022 Viewstream, the Brand to Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year. Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more. “We believe that marketing can move the world forward,” said John Assalian, CEO of Viewstream. “and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.” Viewstream Telly Awards for 2022 Sliver (4) T-Mobile Keynote Introduction is a Silver Winner in Promotional Video – Business-to-Business Emerge – Culture Video is a Silver Winner in Promotional Video – Recruitment Prosimo explainer is a Silver Winner in Promotional Video – Editing Sion Power: Building the Future of Batteries is a Silver Winner in Promotional Video – 3D Graphics/Animation (Non-Stereoscopic) Bronze (10) The McRoskey Showroom Experience is a Bronze Winner in Promotional Video – Directing Willdan Customer Testimonial is a Bronze Winner in Promotional Video – Directing ISG is a Bronze Winner in Promotional Video – Use of Stock Footage Envase Lite by Envase Technologies is a Bronze Winner in Promotional Video – Use of 2D Animation DuPont: Great Stuff ™ is a Bronze Winner in Promotional Video – Education & Training The Emerge Platform is a Bronze Winner in Promotional Video – Use of 2D Animation Vesta is a Bronze Winner in Promotional Video – Use of 2D Animation This Is Zonar is a Bronze Winner in Promotional Video – Editing UPS Express Critical – When Fast isn’t Fast Enough is a Bronze Winner in Promotional Video – Directing Experience Transformation with IBM and Adobe is a Bronze Winner in Promotional Video – Remote Production For more information about this year’s awards, see the press release. About The Telly Awards The Telly Awards are like the “Oscars” to digital and online video content creators. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as winners of the Silver Telly, while approximately 25% of entries are chosen as winners of the Bronze Telly. About Viewstream Viewstream is the brand-to-demand agency that believes marketing can move the world. We provide full-service, B2B marketing services for leading clients like Microsoft, Adobe, Autodesk, UPS, and more. If you would like to schedule an interview with the CEO of Viewstream, John Assalian, please contact Phillip Bergman. See all award-winning Viewstream videos here and get in touch today for your next award-winning video!
Project Spotlight – April 2022 Posted by John Assalian on May 17, 2022 WEB Finding Meaningful Employment for Veterans Sharp Decisions stands out from its competitors for their team-based approach to consulting solutions. However, it is their V.E.T.S.™ Program that truly differentiates them from the rest. The Vocation, Education, and Training for Service Members (and their spouses) Program has found meaningful employment for over 800 veterans since 2013 when it launched. Viewstream recently revamped Sharp Decisions’ website, creating a new webpage for the V.E.T.S.™ Program in the process. The new webpage gives interested parties a location to learn about the program, submit their applications, and read about V.E.T.S.™ Program graduates. This new webpage makes it so much easier for interested veterans to apply to the program. View Website “Perhaps the best part about working with Sharp Decisions has been my involvement in anything related to the V.E.T.S.™ Program. Listening to veterans tell their stories about transitioning out of the military into the corporate arena has been very inspiring. Sharp Decisions’ program for veterans really does change lives, and I am glad to have had a hand in working on the website.” Chris RomanoCopywritercromano@viewstream.com VIDEO Explainer Videos Done Right CarePort needed an explainer video to highlight the key features and value propositions of their Referral Management product. Viewstream developed a narrative for the video to drive long-term users to upgrade their current Referral Management subscription and paired it with spot-on creative to meet CarePort brand guidelines. Viewstream was able to add additional value by delivering a social teaser version to promote the long-form edit.Watch Video “From the initial manuscript, to design, and then to final animation, the catalyst for the Careport video was the trust in one another to deliver on the client’s vision. The end result of this collaborative partnership is not only a happy client but the relationships forged with your coworkers.” Patrick GruwellSr. Visual Designerpgruwell@viewstream.com DID YOU KNOW? Viewstream Has SF Giants Tickets SF Giants fan? San Francisco friends and clients—please email john@viewstream.com if you’d like to attend a Giants baseball game. Outside the San Francisco area? Email us and ask about tickets all over the MLB and let us know the game you’d to attend. It’s our way of saying thanks for being a valued client, friend and newsletter subscriber. Best regards,The Team @ Viewstream
Project Spotlight – March 2022 Posted by John Assalian on April 11, 2022 VIDEO Building a Positive Reputation Reputation is a trailblazer in Reputation Experience Management, and they’ve built the leading platform to enhance customer experience, improve the presence of brands online and connect them with the communities that matter. Viewstream recently worked with the Reputation team to produce a series of 11 engaging product videos that clearly articulated each product’s unique value proposition. These videos are leveraged on the Reputation website, within the platform, and across social and paid media channels so current customers, as well as prospects, have eyes on the entire platform ecosystem. Watch Video “As brand builders ourselves, it’s always such a pleasure having the opportunity to partner with a client whose brand is thoughtful, both visually and strategically, right from the start. We can’t wait to see what amazing things lie ahead for this company.” Maureen ColeVP of Accountsmcole@viewstream.com DEMAND Data at Your Fingertips Viewstream created an ABM campaign for Autodesk targeted to Building Owners to get the audience to think and understand what digital transformation is, why it is important, and how the use of BIM and design collaboration tools within their organization and across building projects facilitate this transformation. The Viewstream team was responsible for the high-level campaign messaging, creative visual conceptualization, producing the high-value content pieces, and all of the associated traffic drivers for the campaign. Visit Campaign “Viewstream developed the assets for this campaign just as Autodesk was launching a refresh of their entire brand. This gave our team some very interesting creative opportunities and challenged us to look beyond the boundaries of branded design. It also enabled us to tell a compelling story about how digital transformation is changing the present, as well as shaping the future.” Bill Kutsch Sr Art Directorbkutsch@viewstream.com VIDEO Welcome to the Clinician Café Viewstream was approached by the University of Missouri – Kansas City’s School of Nursing & Health Sciences to create an animated video to promote the Clinician Café. The Clinician Café is a central hub of information and resources providing best practices for Family Planning Clinicians on topics around sexual and reproductive healthcare. The Clinician Café and its content is supported by the National Clinical Training Center for Family Planning (NCTCFP) and the U.S. Department of Health and Human Services (HHS). Viewstream created a fun and engaging video using character animation to help promote and drive adoption to these training services. The client was thrilled with the final video asset. Watch Video “Working on a project that promotes training for clinicians on potentially life-saving services makes you feel like you’re making a difference in some small way, and that’s the best feeling in the world.” Don SparksVP of Accountsdsparks@viewstream.com Best regards,The Team @ Viewstream
Viewstream CEO quoted on Client Agency Trust Posted by John Assalian on March 23, 2022 When a company partners with an agency, its leaders are usually seeking to gain exposure in specific markets, generate leads, boost sales, increase profits or all of the above. Working with agency pros who are up on the latest trends and can provide testimonials from their own happy clients can be a huge boon for any business, provided the company is willing to meet their agency partners halfway. All of the excitement and enthusiasm that exists on both sides when a company starts working on a new campaign with an agency can sometimes lead to critical balls being dropped or essential details being glossed over. To ensure the best results, clients need to understand some important things about the nature of the client-agency relationship. Here, John Assalian and other agency leaders of Forbes Agency Council share what they wish all new clients understood upfront and ways to make this clear at the start of a partnership. Members of Forbes Agency Council share details about the agency-client relationship that it’s important for new clients to know. 1. We Are Here To Help You We are not the enemy; you need to trust the decision you made to work with us and let us do our job, which is to make you money through sound strategies. Another thing to remember is that when we give you a goal-based timeline, it’s not to stretch the time; rather, it’s a calculated and researched solution to achieving your goal—and yes, it takes time! The pyramids weren’t built in a day. – Aman Swetta, id8 Media Solutions 2. Mutual Trust Is Essential The need for trust goes both ways. Agencies need to earn the trust of clients with careful explanations of the process. Clients need to trust that the agency is on their team. Remote work makes this harder, so put some extra time into icebreakers and take advantage of in-person meetings if you can. – John Assalian, Viewstream 3. More Engagement Equals Better Results The more engaged a client is in the process and the more they take responsibility for getting back to the agency in a timely manner, the better the outcome. Clients need to make themselves available for meetings and reply to emails with well-thought-out responses to questions. Inevitably, if a client is disengaged, the relationship will go sour. – Nancy Marshall, Marshall Communications 4. It Takes Two For A Relationship To Work Many clients think they hire an agency and then their work is done. It’s actually just beginning. Clients need to invest time in the partnership from day one, and that means having a say in shaping strategy, planning, execution and measurement. This should be made clear verbally and in writing early on in the engagement. – Paula Chiocchi, Outward Media, Inc. 5. Clearly Defined KPIs Are All That Matters Having clearly defined key performance indicators is the only thing that matters. While we’ll all know the end goals for return on investment, working quickly to define the KPIs that can move that proverbial needle will be the only thing that matters. Establishing clear communication through on-demand dashboards so that everyone is clear on the current status and expectations will go a long way in an ever-changing industry. – Michael Hubbard, Media Two Interactive 6. We Need You To Give Us Something To Work With We always stress authenticity, but sometimes trying to bring that authenticity out is like pulling teeth. While we know how to market and grow your brand, we need something to work with, and that has to come from our client. Give us a base, and don’t be afraid to speak up and tell us when you like something and when you don’t. Never be afraid to be creative and think outside the box. – Jason Hall, FiveChannels Marketing 7. Hiding Information Helps No One We are here to help, so please do not hide information. If you are getting more results for leads and sales, that is great! We are not going to charge more based on good results, so share the good news with us. Conversely, if you are not getting results, let us know that too. We can alter digital campaigns quickly—often the same day. – Peter Boyd, PaperStreet Web Design 8. We Get The Leads, You Close The Deals Our job is to generate qualified leads or results, not to close the deal. Once we pass it on to the client, it’s on them to make it happen. Also, there is no “magic button” we can press to make their site rank higher or their ads convert at a higher percentage. It takes a team of skilled people and many hours of hard work to achieve their results. – David Kley, Web Design and Company 9. We Are Not Mind Readers Or Magicians We can tell a client how to tell the most effective story and set them up to succeed, but we can’t force a writer to care. Our strongest relationships are those with clients who fully understand the amount of work that goes into getting them into the right place at the right time. – Christine Wetzler, Pietryla PR & Marketing 10. Quality Results Take Time When engaging in an agency relationship, clients need to understand that the agency wants to deliver quality results, and building the strategy and executing on deliverables takes time. It is not a sprint; it’s a marathon. Long-term results generate lasting impact. Agencies must take the time to explain this reasoning, when to expect quick wins, and a time frame for larger-impact projects. – Elyse Flynn Meyer, Prism Global Marketing Solutions 11. We’re Are All About Results, Not Ego As a partner, our overarching goal is to drive better results from a strategic marketing standpoint—not to simply agree with whatever our partner brand “thinks” they want. We make this clear from day one as we break down competitive research, opportunity analysis and our strategic approach with the client. We are not about stroking egos; we are about getting results. – Bernard May, National Positions 12. We Need Timely Access To Key Details And Assets In order for any marketing team to provide quality service, it’s essential to be timely in providing information and details. We have an onboarding system that tends to be a bit exhausting, but it gives us everything we need for the best outcome and results. If a client delays in getting us important details or access to assets, it can heavily impact the timeline. – Logan Rae, Argon Agency 13. Client Approval Deadlines Are Critical While we build extra time into any approval-based deadline, when a client just ignores it completely, it can cause an issue—whether it is us having to constantly follow up or their projects falling behind. Deadlines are in place to ensure the timely (and cost-effective) delivery of campaigns. – Christopher Tompkins, The Go! Agency 14. Honesty Is Essential Be honest with us about everything: the good, the bad and the ugly. The “ugly” is most important. It doesn’t matter what you’ve tried that didn’t work; it matters that you share this information with us so that we can assess it objectively. We’re not here to judge; we’re here to help. And to help, we need all the information—even things that you might not think are important. – Vix Reitano, Agency 6B
Project Spotlight – February 2022 Posted by John Assalian on March 7, 2022 VIDEO Where Will You Begin? Vistage needed a video to open their 2022 slate of Vistage Executive Summits. The goal of the project was to create a visually rich video that set an inspiring and upbeat tone for the Executive Summit, immediately grabbing attention and challenging the audience to think of their leadership styles from a different perspective. Watch Video “We’ve had the honor of creating the opening video for Vistage’s Executive Summit for a few years now, but this year’s was special because it was the first time holding the event in person in two years. Knowing that we wanted to try to tell that story visually while also weaving the core theme of the event throughout. Our design team nailed the creative direction, and with powerful music to drive it home, I think the final video is a great example of why Vistage keeps coming back to Viewstream to kick off their annual summit.” Travis DixonCreative Director, Motiontdixon@viewstream.com WEBSITE Experience Marketing Insider Summit The evolving data landscape is forcing third-party cookies and identifiers out to meet the growing demands for consumer privacy, forcing brands to adopt new solutions for personalized marketing at scale. As a global leader in marketing and media solutions, Epsilon partnered with Viewstream to develop a microsite and a micro-targeted email campaign strategy to attract C-Suite level clients to Palm Beach for two days of workshops led by industry experts on the solutions for adapting in the fast-changing landscape without third-party cookies. Visit Website “Working with Epsilon to develop and promote the Insider Summit to key decision-makers from the biggest brands in the country required a more personalized approach to our outreach execution. In addition, working with our design and development teams to shape a visually compelling website that prioritized the user experience for increased registration was not only rewarding but achieved great results for the event and the client.” Sandra Pulido Senior Account Executivespulido@viewstream.com DID YOU KNOW? Viewstream Does Staffing Teams are at the heart of business success. That’s why we launched Viewstream Staffing. Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires and recruitment support. For more information, visit: viewstream-staffing.com If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing. Best regards,The Team @ Viewstream
Project Spotlight – January 2022 Posted by John Assalian on February 3, 2022 VIDEO The World is Changing ISG needed a sizzle video to show how they help clients on their digital transformation. Viewstream created a contemporary motion beauty, with clean motion creative, challenger statements, and an audio cameo from the CEO. Watch Video “As the leading Digital Transformation company, ISG means forward thinking innovation and value. My creative approach was to communicate elegant exuberance with a restrained, contemporary style.” Joel YabrudyMotion Creative Directorjoel@viewstream.com WEBSITE A Bright Future As the global leader in advising, designing, and engineering high-efficiency air pollution control solutions for all industries, AZZURO asked Viewstream to develop an all-new website for them that would highlight their vast array of products and solutions. One of the main goals was to incorporate and transform the amazing 3D models of their products into an interactive web experience. Visit Website “The Azzuro website was a joy to work on. We set out with the goal of creating a site that would effectively tell the Azzuro story and also delight end-users with a high degree of interactivity. I believe we smashed these goals out of the park. As a developer, I enjoyed creating systems that gave our client the freedom to change and adapt the content to fit their needs, while maintaining our UX designers’ creative vision.” Frank CollinsWeb Developerfcollins@viewstream.com VIDEO Building the Future of Batteries Viewstream was approached by Sion Power to help tell their story and bring a game-changing product to market. Sion Power produces state-of-the-art energy storage systems that advance the future needs of electric vehicle and aerospace markets. Licerion, a lithium metal battery technology, is the result of decades of research and development and provides the highest combination of specific energy, energy density, cycle life, and safety. Viewstream worked closely with Sion Power scientists and subject matter experts to gain insights on this complex technology and simplify it for their sophisticated audience. The result was an engaging overview video that will help investors and potential customers understand the value of this future-forward technology. Watch Video “We have a mantra at Viewstream, “Put great things into the world” and we do that through story and creative. When working with a client like Sion Power, there is an immediate synergy. They are moving the world forward through research and technological advancements and we are helping them get that story out into the world.” Don SparksVP of Accountsdsparks@viewstream.com DID YOU KNOW? Viewstream does Staffing Teams are at the heart of business success. That’s why we launched Viewstream Staffing. Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires, and recruitment support. For more information, visit: viewstream-staffing.com If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing. Best regards,The Team @ Viewstream