Project Spotlight – January 2023 Posted by John Assalian on February 1, 2023 VIDEO Datacolor: Spyder Checkr Photo Video Viewstream has been creating award-winning work for Datacolor for over five years. Datacolor recently approached us with the request to create an explainer video for a new product for photographers called Spyder Checkr Photo. The client wanted a short, concise, easy to understand explainer video that would highlight the value of the new product. Viewstream created a persona-style video using elegant design and animation to help tell this product story. The client was thrilled with the result and requested we localize the video to additional languages. Watch Video. “Datacolor makes cool products that measure color accurately and allow artists, interior designers, manufacturers, textile, and paint companies to accurately match color for their products. The Viewstream creative team is always thrilled to work on Datacolor projects as the subject matter is ripe for pushing the creative limits regarding color, color theory and color science.” Don SparksVP of Accountsdsparks@viewstream.com VIDEO NXP Semiconductors N-AFE Launch Viewstream was approached by NXP Semiconductors to help create a launch video for their next-generation semiconductor chip launch known as N-AFE. The green screen testimonial video tells the story of what an ultra-modern, software defined factory looks like today. A leader in producing chips for factory automation, NXP just launched a new chip that can be configured for different types of inputs such as voltage, current, and resistance. The Viewstream team filmed our speaker in front of a green screen, and later keyed in motion-graphics and supporting infographics to bring the video to life. Viewstream understands the needs of today’s high-tech pioneers who are producing the chips that enable manufacturers to build “what comes next” after successful digital transformation initiatives. Watch Video. “Eye catching visual design combined with passionate testimonial makes this launch video both lively and informative.” Andrew AssalianSVP of Accountsaassalian@viewstream.com DID YOU KNOW? Viewstream Makes Video Brochures Looking to create an engaging experience for your customers? Consider Video Brochures, produced by Viewstream. Combining the best of print, audio, and video, Video Brochures can be used in any high-value touch point and provide limitless applications in sales, marketing, and special events for your business and brand. Contact Andrew Assalian (aassalian@viewstream.com) to learn more. Best regards,The Team @ Viewstream
Project Spotlight – November 2022 Posted by John Assalian on January 4, 2023 VIDEO Cancer Research Institute Manifesto Video As part of launching a new brand positioning and identity for Cancer Research Institute (CRI), Viewstream created a manifesto video to communicate the organization’s aspiration and bold vision for the future. Viewstream developed the video to engage stakeholders on an emotional level and inspire them to action. At the same time, the video communicated new brand direction of CRI—helping people fundamentally understand the unique value of the organization and its relevancy to a future immune to cancer. The Viewstream team crafted a memorable and moving piece of creative work that painted a picture of a world transformed through establishing immunotherapy as the fourth pillar in treating cancer. With both visuals and script, the video captured the essence of the organization’s leadership in advancing immunotherapy research to bring curative solutions to cancer patients on a global scale. The video serves as a keystone piece of the new website and various other channels. Watch Video and learn more about the New Website. “A manifesto or anthem video for any organization, especially one at the cusp of presenting an entirely new brand story to the world, requires the right combination of art and science. You must tell a story about what you offer in a creative way that compels people to act. At Viewstream, we were extremely proud to help advance the story for CRI and engage more people with immunology in the fight against cancer.” John AssalianCEOjohn@viewstream.com CAMPAIGN Deloitte Digital & Adobe Omnichannel Customer Journey Campaign Viewstream partnered with Deloitte Digital and Adobe to develop a comprehensive lead gen campaign focused on providing strategies to help organizations improve overall customer experience and conversion in healthcare & life sciences across the entire omnichannel journey. Consumers across the board now expect personalized experiences, and the healthcare industry is no exception. The first step was to work the Adobe and Deloitte teams to understand their audience and the nuances that they face within the healthcare & life sciences industries. With that understanding, we crafted the positioning and a narrative that spoke to the very real challenges faced by both current and prospective customers. The campaign included a webinar, video, and a paid media plan, resulting in over 550 registered attendees and significant awareness for the joint solution. View Website “At Viewstream, we’re relentless about our approach to understanding the why, what, and how of every project we undertake. We start at the very beginning with a robust discovery phase, working through audience personas and figuring out what drives them to make decisions. This strong foundation allows us to craft a relevant narrative and carry that consistent storytelling through all marketing assets and initiatives for maximum engagement.” Maureen Cole VP of Accountsmcole@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Project Spotlight – October 2022 Posted by John Assalian on November 23, 2022 WEBSITE The New Look of CRI Creating a world immune to cancer takes big thinking, and smart partnerships. That’s why New York City based Cancer Research Institute (CRI) tapped Viewstream to develop an all-new website to enhance brand awareness and highlight their new brand positioning, strategic messaging, visual design, identity, and manifesto video – to name a few. The website puts a spotlight on the new positioning “For a World Immune to Cancer” and encourages visitors to dig deeper into the CRI brand experience, learn more on the impact their organization is having on the fight against cancer, and join them in helping to fund immunotherapy research and trials that offer the greatest hope for a world immune to cancer. View Website “In order to design, develop and launch a website of this size, it required a village. The incredible reach of Viewstream’s talented team is truly impressive. Our Brand to Demand team shined bright as graphic designers, website designers, developers, copywriters, video editors, animators, photographers, and live production teams all came together to create a website and brand experience that will help propel CRI into the next wave of cancer research and scientific discovery. What a great feeling to be part of such an amazing project.” Jeff Carter Account Managerjcarter@viewstream.com VIDEO Adobe Experience Manager Guides Viewstream was approached by Adobe to help create an explainer video around a new product for technical writers called, Adobe Experience Manager Guides. While companies are going through Digital Transformation to redefine internal workflows and processes and create 1:1 customer experiences, one area that has been left behind is technical product documentation and support content. This content is still typically delivered via static PDF’s and webpages which provide a very limited experience for the customer. The Viewstream team crafted an engaging story that simplified the complexities of this product. We communicated how the product is solving industry challenges, providing improved customer experiences, and ultimately driving retention and loyalty. The client was thrilled with the final video, and we are now localizing the video in three languages, German, French and Japanese. Watch Video “One of Viewstream’s superpowers is elevating products and brands through the power of story. In order to do that successfully, we ask a lot of questions and often challenge the answers to those questions. We strip away the complexities to find the simple truths. We understand the target audience and their challenges. We have a deep understanding of our client’s products and solutions and how those solutions are solving industry problems. We connect the dots for the audience in a way that resonates. We then use stunning visual design and animation that increases retention and leaves lasting impressions.” Don Sparks VP of Accountsdsparks@viewstream.com ARTICLE Award Winning B2B Explainer Videos All Have These 6 Things in Common As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Viewstream Ranked Among The Fastest Growing Private Companies By The San Francisco Business Times Posted by John Assalian on November 4, 2022 Viewstream, Inc. announced today that it has been ranked no. 55 by the San Francisco Business Times on the 31st annual Fastest Growing Private Companies in the Bay Area list, an exclusive ranking of the region’s fastest-growing private companies; one of the most important segments of the local economy. The winners and rankings were unveiled at an awards ceremony on October 20, 2022. This is Viewstream’s first year on the list. “Viewstream gets the continuum of marketing, from brand to demand. We are fast, responsive, creative, and strategic.” About Viewstream: We are the award-winning, full-service B2B marketing agency for high-tech companies built on the belief that amazing creative stories can drive your business forward. With 90+ awards and over twenty years of experience, we bring your business to life. This List includes privately held companies headquartered in the Bay Area, which is defined as Alameda, Contra Costa, Marin, San Francisco, and San Mateo counties. Companies considered for the List must meet the following criteria: 1) Headquartered in the Bay Area; 2) Net revenue of greater than $200,000 in fiscal year 2019; 3) Independent, privately held corporation, proprietorship or partnership (not a subsidiary or division) through fiscal year 2021. Net revenue = revenue less deductions for returns and allowances or credit, when applicable. “Our region is renowned as a hub for innovation and as an ecosystem that fosters growth companies,” said Mary Huss, Publisher of the San Francisco Business Times. Viewstream, along with all of the companies on the list deserve special recognition because they fuel our regional economy.”
Project Spotlight – September 2022 Posted by John Assalian on October 25, 2022 VIDEO QuantumScape CISOEmployee Spotlight Video QuantumScape is developing the next generation of EV batteries. They recently partnered with Viewstream to come onsite to their San Jose, CA facility to film their brand new manufacturing facilities and the people who are making it happen. This Employee Testimonial Video features the CISO discussing what makes QuantumScape such an exciting place to work. This is the first in a series of videos in the HR-focused Employee Spotlight series. The “Hear it from the Team” approach is an ideal communication method to help QuantumScape maintain their ability to attract top talent. This video features authentic testimonial interspersed with Broll of employee’s, facilities and the brand new battery manufacturing facilities.? Viewstream created a custom introduction montage for the Employee Spotlight series as well as the logo animation paired with an audio brand hammer. Watch Video “It’s great to be back to live-action video production. Viewstream is helping QuantumScape to create a video series to gain insights from team members and show to the world their manufacturing facilities. Companies like QuantumScape are investing more and more in recruiting assets so they can continue to attract the best and the brightest. This video gives prospective employees a personal look at QuantumScape and the culture that drives their growth.” Tom JaggerVP of Onsite & Virtual Productiontjagger@viewstream.com WEBSITE Capgemini Inspires at Dreamforce Viewstream helped enhance the Capgemini presence at this year’s Dreamforce event in San Francisco by creating a touch screen experience that enabled patrons visiting their booth to easily and quickly find thought leadership and case study content. The asset was a focal point for the Capgemini booth and users were easily able to find and download these resources right at the booth or on the go from their mobile device. Content was curated from across a number of different business sectors such as Financial Services, B2B and B2C and feature use cases and case studies within a number of solution areas such as MuleSoft Integration, Commerce, Marketing, and Sales. View Website “While this project was a quick turnaround with a very tight deadline, it was a fantastic opportunity to help one of our valued clients increase their exposure at a world renowned tech conference and provide a valuable user experience to users that demonstrates their broad range of capabilities and experience.” Don SparksVP of Accountsdsparks@viewstream.com BLOG All great B2B explainer video scripts have these six things in common As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
All great B2B explainer video scripts have these six things in common Posted by John Assalian on October 5, 2022 The explainer video is a tried-and-true way to communicate your company’s products and services. But even great writers are challenged to write a short, punchy video script that resonates with viewers. As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are our six tips to lay the groundwork for a great explainer video script. 1. It all starts with the script(writer) Writing for an explainer video is an art and certainly not to be confused with written communications. Avoid your video sounding like a PowerPoint recitation by having it written by someone with experience writing for video. 2. Short and concise A video script should consist of short, pithy statements. Present one idea at a time, reinforced by the visual display. Avoid long run-on sentences that can confuse the audience and cause visuals to lag. Pro Tip: Ditch the comma and use a period instead. 3. Focus on value A video is not a live-action elevator pitch. Focus the video story on what you can do for your viewers. Talk about the value that your products and services bring. Provide reasons to believe by including real world results and examples of ROI. 4. Get to the point Don’t bury the lead! Take no more than six to twelve seconds to get to your point. There is little time for set-up and review of pain points. Pro Tip: Keep intro and logo animation to three seconds maximum. 5. Show more, say less Video is a visual medium – embrace it by showing more and saying less. A video allows you to tell your story in pictures, embrace this over a wordy script. Move viewers with evocative words and imagery. Keep viewers engaged with motion-creative such as kinetic text animation. 6. Feelings precede action A gut reaction can be formed in three seconds! If you want to persuade someone to take an action, you must first make a connection with them. Known as Emotional Advertising, marketing toward specific emotions has been shown to drive higher conversion rates. At Viewstream, our writers work hand-in-hand with our Creative Director to align script and visuals to meet the strategic goals of the project.
Award winning B2B explainer videos all have these 6 things in common Posted by John Assalian on October 5, 2022 Creating award winning B2B videos is an art and science. As a highly-awarded agency that has been producing video for over twenty years, Viewstream is committed to pushing the creative envelope on every project. If you want your next B2B explainer video to get attention and obtain measurable results, do these things before you start production: First define your strategic focus In discovery, define the goals and target market for the video. Always refer back to this original strategy document when the time comes to make key creative decisions as your video is being built. S.L.A.P. – Speak like a person Videos speak with their audience as peers and as plainly as possible. No one wants a lecture; allow people to be a part of your conversation. Quickly get to the point Attention spans are measured in seconds. Have a strong opening thesis and get to your supporting points within the first six to ten seconds of the video. Don’t over index on acknowledging pain points. Start with a strong story We love consuming stories but without tension there is no story. Without a hero there’s no reason to stay tuned. Story patterns help create anticipation and engagement for your audience. Show, don’t tell The visuals can do a lot of the heavy lifting to tell your story. Allow visuals room to tell their part of the story to avoid a verbose script. Promote actions Good videos don’t just describe what they’re going to do, they persuade their audience to action. A persuasive marketing video will make an emotional connection with the viewer and conclude with a strong call to action.
Project Spotlight – August 2022 Posted by John Assalian on September 20, 2022 VIDEO Adobe Brand Video Adobe, a long-standing core client of Viewstream, approached us to help promote the launch of Adobe Connect 12, a completely re-engineered product release. Viewstream created a number of assets for the launch including web content and animations, explainer videos (Why Adobe Connect and What’s New?), and an aspirational brand video for the newly refreshed brand and product. The Viewstream writing team began crafting an aspirational story around the power of connection, bringing people together through virtual environments. Our creative and production teams brought this story to life drawing inspiration from the Adobe Connect logo, which depicts four squares coming together symbolizing the connected experience. The Adobe client loved our creative treatment and was thrilled with the final result. Watch Video “Telling aspirational stories and bringing those stories to life through stunning visuals is what we are passionate about. The Adobe Connect 12 brand video generated nearly a quarter million views on YouTube in less than a month. The response this video has received, is validation to the power of our craft.” Don SparksVP of Accountsdsparks@viewstream.com VIDEO Verimatrix XTD Video Verimatrix produces software to protect content, devices, applications, and communications across multiple business verticals. Verimatrix Extended Threat Defense (XTD) doesn’t just find individual app vulnerabilities but seals the entire enterprise from vulnerable apps that may be vulnerable to security breach. Viewstream produced an explainer video for XTD that informs viewers on this new security solution. To communicate on this highly complex solution, we combine kinetic type-on-screen, bespoke iconography, on-brand visuals and motion-creative to highlight product features and benefits. Watch Video “Viewstream has a deep bench of creatives that excel at creating explainer videos for high-tech offerings. We constantly search for new and compelling ways to explain cutting-edge products like Verimatrix XTD.” Andrew AssalianSenior Vice-President of Accountsaassalian@viewstream.com ARTICLE PASO: A Framework to Guide Marketing Journey Success Viewstream CEO John Assalian recently published another update in his Forbes series on marketing innovation and leadership. The article, PASO: A Framework To Guide Marketing Journey Success, gives leaders a straightforward model to conceptualize their approach to marketing ideas, products and services. The PASO Framework is an easy “step-back” tool to help marketers organize strategic elements to avoid pursuing the wrong tactical solutions. The result leverages marketing for its true intention—discovering and overcoming business challenges. Read Article “There are risks to missing the forest for the trees if you march forward along the wrong tactical path. To ensure clients holistically understand their marketing needs, we employ a simple four-part approach that we call PASO: positioning, audience, story and offer.” John AssalianCEOjohn@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy, and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Viewstream Branded Video Gets Views Posted by John Assalian on August 16, 2022 The Team at Adobe Connect tasked Viewstream with creating a brand awareness video for their virtual learning software. Adobe wanted to deliver a powerful piece highlighting the endless possibilities of Adobe Connect. Our creative team got to work and created this visually beautiful and emotional video. From scripting to storyboarding, to animation and sound design, we successfully crafted this supercharged masterpiece! Enjoy!
Project Spotlight – July 2022 Posted by John Assalian on August 12, 2022 VIDEO A New Approach for Government Contractors Unanet, a leader in project management solutions, partnered with Viewstream to produce a landing page and series of creative assets that best showcase their latest solution. CRM for GovCon is a growth platform that helps GovCon businesses better manage projects and proposals through greater insights. By designing a new supporting visual identity that highlights the people-power of contractors working in government, Unanet leveraged a dynamic video and display ads to promote their new landing page, all crafted by Viewstream. See Website “The CRM for GovCon campaign offered a unique opportunity for the Viewstream team to reinterpret Unanet’s existing branding and introduce original design elements that highlight the human side of their tech solution. This approach allowed us to tell a compelling story across a variety of assets for an impactful delivery.” Sandra PulidoSr. Account Executivesandra@viewstream.com VIDEO Veracode Platform Vision Video Veracode embeds security right into the design process and offers an always-on cloud-native monitoring platform for DevSecOps professionals. Viewstream designed a platform overview marketecture graphic and animated it to tell the story about Veracode’s Continuous Software Security Platform. The video creative blends together high-quality platform screengrabs with kinetic type-on-screen. The centerpiece is a bespoke marketecture platform graphic paired with abstract, tech-inspired imagery and a confident VoiceOver. Watch Video “Veracode envisions a world where software security is intrinsic and always-on from the jump. Viewstream took to the creative challenge to evolve the look and feel of the brand with motion-creative and animated platform marketecture graphic. The brisk pace of the video along with dynamic use of typography and actual platform footage all combine to reflect the seamless, continuous nature of the Veracode platform.” Andrew Assalian Senior Vice-President of Accountsaassalian@viewstream.com CAMPAIGN Delivering Digital Talent Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of complementary trainings on Microsoft Business Applications, such as Dynamics 365 and PowerApps. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies. See Website. “The DTR campaign aligns perfectly with our dedication to provide value-based marketing and creative strategy. This campaign is exciting because it’s also helped thousands of people obtain skills that are in high demand. Job seekers are using DTR to take giant leaps toward their first professional position and to discover new, rewarding career paths.” Matt Mullen VP of Accountsmmullen@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy, and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipelines, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream