Project Spotlight – May 2022 Posted by John Assalian on June 3, 2022 SAN FRANCISCO, CA Viewstream Recognized for Creative Excellence with Fourteen 2022 Telly Awards Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year. Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more. “We believe that marketing can move the world forward and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.” John AssalianFounder + CEOjohn@viewstream.com Telly Award Winners T-Mobile: Keynote IntroductionBusiness-to-BusinessPromotional Video Emerge: CultureRecruitmentPromotional Video Prosimo: ExplainerEditingPromotional Video Sion Power: Building the Future of Batteries3D Graphics / AnimationPromotional Video McRoskey: Showroom ExperienceDirectingPromotional Video Willdan: Customer TestimonialDirectingPromotional Video DuPont: Great Stuff™Education & TrainingPromotional Video Emerge: The Emerge PlatformUse of 2D AnimationPromotional Video ISG: The World Is ChangingUse of Stock FootagePromotional Video Envase: Envase Lite IntroductionUse of 2D AnimationPromotional Video Vesta: Vesta TransactionUse of 2D AnimationPromotional Video Zonar: This is ZonarEditingPromotional Video UPS: Express Critical – When Fast Isn’t Fast EnoughDirectionPromotional Video IBM & Adobe: Experience TransformationRemote ProductionPromotional Video DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Project Spotlight – April 2022 Posted by John Assalian on May 17, 2022 WEB Finding Meaningful Employment for Veterans Sharp Decisions stands out from its competitors for their team-based approach to consulting solutions. However, it is their V.E.T.S.™ Program that truly differentiates them from the rest. The Vocation, Education, and Training for Service Members (and their spouses) Program has found meaningful employment for over 800 veterans since 2013 when it launched. Viewstream recently revamped Sharp Decisions’ website, creating a new webpage for the V.E.T.S.™ Program in the process. The new webpage gives interested parties a location to learn about the program, submit their applications, and read about V.E.T.S.™ Program graduates. This new webpage makes it so much easier for interested veterans to apply to the program. View Website “Perhaps the best part about working with Sharp Decisions has been my involvement in anything related to the V.E.T.S.™ Program. Listening to veterans tell their stories about transitioning out of the military into the corporate arena has been very inspiring. Sharp Decisions’ program for veterans really does change lives, and I am glad to have had a hand in working on the website.” Chris RomanoCopywritercromano@viewstream.com VIDEO Explainer Videos Done Right CarePort needed an explainer video to highlight the key features and value propositions of their Referral Management product. Viewstream developed a narrative for the video to drive long-term users to upgrade their current Referral Management subscription and paired it with spot-on creative to meet CarePort brand guidelines. Viewstream was able to add additional value by delivering a social teaser version to promote the long-form edit.Watch Video “From the initial manuscript, to design, and then to final animation, the catalyst for the Careport video was the trust in one another to deliver on the client’s vision. The end result of this collaborative partnership is not only a happy client but the relationships forged with your coworkers.” Patrick GruwellSr. Visual Designerpgruwell@viewstream.com DID YOU KNOW? Viewstream Has SF Giants Tickets SF Giants fan? San Francisco friends and clients—please email john@viewstream.com if you’d like to attend a Giants baseball game. Outside the San Francisco area? Email us and ask about tickets all over the MLB and let us know the game you’d to attend. It’s our way of saying thanks for being a valued client, friend and newsletter subscriber. Best regards,The Team @ Viewstream
Project Spotlight – March 2022 Posted by John Assalian on April 11, 2022 VIDEO Building a Positive Reputation Reputation is a trailblazer in Reputation Experience Management, and they’ve built the leading platform to enhance customer experience, improve the presence of brands online and connect them with the communities that matter. Viewstream recently worked with the Reputation team to produce a series of 11 engaging product videos that clearly articulated each product’s unique value proposition. These videos are leveraged on the Reputation website, within the platform, and across social and paid media channels so current customers, as well as prospects, have eyes on the entire platform ecosystem. Watch Video “As brand builders ourselves, it’s always such a pleasure having the opportunity to partner with a client whose brand is thoughtful, both visually and strategically, right from the start. We can’t wait to see what amazing things lie ahead for this company.” Maureen ColeVP of Accountsmcole@viewstream.com DEMAND Data at Your Fingertips Viewstream created an ABM campaign for Autodesk targeted to Building Owners to get the audience to think and understand what digital transformation is, why it is important, and how the use of BIM and design collaboration tools within their organization and across building projects facilitate this transformation. The Viewstream team was responsible for the high-level campaign messaging, creative visual conceptualization, producing the high-value content pieces, and all of the associated traffic drivers for the campaign. Visit Campaign “Viewstream developed the assets for this campaign just as Autodesk was launching a refresh of their entire brand. This gave our team some very interesting creative opportunities and challenged us to look beyond the boundaries of branded design. It also enabled us to tell a compelling story about how digital transformation is changing the present, as well as shaping the future.” Bill Kutsch Sr Art Directorbkutsch@viewstream.com VIDEO Welcome to the Clinician Café Viewstream was approached by the University of Missouri – Kansas City’s School of Nursing & Health Sciences to create an animated video to promote the Clinician Café. The Clinician Café is a central hub of information and resources providing best practices for Family Planning Clinicians on topics around sexual and reproductive healthcare. The Clinician Café and its content is supported by the National Clinical Training Center for Family Planning (NCTCFP) and the U.S. Department of Health and Human Services (HHS). Viewstream created a fun and engaging video using character animation to help promote and drive adoption to these training services. The client was thrilled with the final video asset. Watch Video “Working on a project that promotes training for clinicians on potentially life-saving services makes you feel like you’re making a difference in some small way, and that’s the best feeling in the world.” Don SparksVP of Accountsdsparks@viewstream.com Best regards,The Team @ Viewstream
Viewstream CEO quoted on Client Agency Trust Posted by John Assalian on March 23, 2022 When a company partners with an agency, its leaders are usually seeking to gain exposure in specific markets, generate leads, boost sales, increase profits or all of the above. Working with agency pros who are up on the latest trends and can provide testimonials from their own happy clients can be a huge boon for any business, provided the company is willing to meet their agency partners halfway. All of the excitement and enthusiasm that exists on both sides when a company starts working on a new campaign with an agency can sometimes lead to critical balls being dropped or essential details being glossed over. To ensure the best results, clients need to understand some important things about the nature of the client-agency relationship. Here, John Assalian and other agency leaders of Forbes Agency Council share what they wish all new clients understood upfront and ways to make this clear at the start of a partnership. Members of Forbes Agency Council share details about the agency-client relationship that it’s important for new clients to know. 1. We Are Here To Help You We are not the enemy; you need to trust the decision you made to work with us and let us do our job, which is to make you money through sound strategies. Another thing to remember is that when we give you a goal-based timeline, it’s not to stretch the time; rather, it’s a calculated and researched solution to achieving your goal—and yes, it takes time! The pyramids weren’t built in a day. – Aman Swetta, id8 Media Solutions 2. Mutual Trust Is Essential The need for trust goes both ways. Agencies need to earn the trust of clients with careful explanations of the process. Clients need to trust that the agency is on their team. Remote work makes this harder, so put some extra time into icebreakers and take advantage of in-person meetings if you can. – John Assalian, Viewstream 3. More Engagement Equals Better Results The more engaged a client is in the process and the more they take responsibility for getting back to the agency in a timely manner, the better the outcome. Clients need to make themselves available for meetings and reply to emails with well-thought-out responses to questions. Inevitably, if a client is disengaged, the relationship will go sour. – Nancy Marshall, Marshall Communications 4. It Takes Two For A Relationship To Work Many clients think they hire an agency and then their work is done. It’s actually just beginning. Clients need to invest time in the partnership from day one, and that means having a say in shaping strategy, planning, execution and measurement. This should be made clear verbally and in writing early on in the engagement. – Paula Chiocchi, Outward Media, Inc. 5. Clearly Defined KPIs Are All That Matters Having clearly defined key performance indicators is the only thing that matters. While we’ll all know the end goals for return on investment, working quickly to define the KPIs that can move that proverbial needle will be the only thing that matters. Establishing clear communication through on-demand dashboards so that everyone is clear on the current status and expectations will go a long way in an ever-changing industry. – Michael Hubbard, Media Two Interactive 6. We Need You To Give Us Something To Work With We always stress authenticity, but sometimes trying to bring that authenticity out is like pulling teeth. While we know how to market and grow your brand, we need something to work with, and that has to come from our client. Give us a base, and don’t be afraid to speak up and tell us when you like something and when you don’t. Never be afraid to be creative and think outside the box. – Jason Hall, FiveChannels Marketing 7. Hiding Information Helps No One We are here to help, so please do not hide information. If you are getting more results for leads and sales, that is great! We are not going to charge more based on good results, so share the good news with us. Conversely, if you are not getting results, let us know that too. We can alter digital campaigns quickly—often the same day. – Peter Boyd, PaperStreet Web Design 8. We Get The Leads, You Close The Deals Our job is to generate qualified leads or results, not to close the deal. Once we pass it on to the client, it’s on them to make it happen. Also, there is no “magic button” we can press to make their site rank higher or their ads convert at a higher percentage. It takes a team of skilled people and many hours of hard work to achieve their results. – David Kley, Web Design and Company 9. We Are Not Mind Readers Or Magicians We can tell a client how to tell the most effective story and set them up to succeed, but we can’t force a writer to care. Our strongest relationships are those with clients who fully understand the amount of work that goes into getting them into the right place at the right time. – Christine Wetzler, Pietryla PR & Marketing 10. Quality Results Take Time When engaging in an agency relationship, clients need to understand that the agency wants to deliver quality results, and building the strategy and executing on deliverables takes time. It is not a sprint; it’s a marathon. Long-term results generate lasting impact. Agencies must take the time to explain this reasoning, when to expect quick wins, and a time frame for larger-impact projects. – Elyse Flynn Meyer, Prism Global Marketing Solutions 11. We’re Are All About Results, Not Ego As a partner, our overarching goal is to drive better results from a strategic marketing standpoint—not to simply agree with whatever our partner brand “thinks” they want. We make this clear from day one as we break down competitive research, opportunity analysis and our strategic approach with the client. We are not about stroking egos; we are about getting results. – Bernard May, National Positions 12. We Need Timely Access To Key Details And Assets In order for any marketing team to provide quality service, it’s essential to be timely in providing information and details. We have an onboarding system that tends to be a bit exhausting, but it gives us everything we need for the best outcome and results. If a client delays in getting us important details or access to assets, it can heavily impact the timeline. – Logan Rae, Argon Agency 13. Client Approval Deadlines Are Critical While we build extra time into any approval-based deadline, when a client just ignores it completely, it can cause an issue—whether it is us having to constantly follow up or their projects falling behind. Deadlines are in place to ensure the timely (and cost-effective) delivery of campaigns. – Christopher Tompkins, The Go! Agency 14. Honesty Is Essential Be honest with us about everything: the good, the bad and the ugly. The “ugly” is most important. It doesn’t matter what you’ve tried that didn’t work; it matters that you share this information with us so that we can assess it objectively. We’re not here to judge; we’re here to help. And to help, we need all the information—even things that you might not think are important. – Vix Reitano, Agency 6B
Project Spotlight – February 2022 Posted by John Assalian on March 7, 2022 VIDEO Where Will You Begin? Vistage needed a video to open their 2022 slate of Vistage Executive Summits. The goal of the project was to create a visually rich video that set an inspiring and upbeat tone for the Executive Summit, immediately grabbing attention and challenging the audience to think of their leadership styles from a different perspective. Watch Video “We’ve had the honor of creating the opening video for Vistage’s Executive Summit for a few years now, but this year’s was special because it was the first time holding the event in person in two years. Knowing that we wanted to try to tell that story visually while also weaving the core theme of the event throughout. Our design team nailed the creative direction, and with powerful music to drive it home, I think the final video is a great example of why Vistage keeps coming back to Viewstream to kick off their annual summit.” Travis DixonCreative Director, Motiontdixon@viewstream.com WEBSITE Experience Marketing Insider Summit The evolving data landscape is forcing third-party cookies and identifiers out to meet the growing demands for consumer privacy, forcing brands to adopt new solutions for personalized marketing at scale. As a global leader in marketing and media solutions, Epsilon partnered with Viewstream to develop a microsite and a micro-targeted email campaign strategy to attract C-Suite level clients to Palm Beach for two days of workshops led by industry experts on the solutions for adapting in the fast-changing landscape without third-party cookies. Visit Website “Working with Epsilon to develop and promote the Insider Summit to key decision-makers from the biggest brands in the country required a more personalized approach to our outreach execution. In addition, working with our design and development teams to shape a visually compelling website that prioritized the user experience for increased registration was not only rewarding but achieved great results for the event and the client.” Sandra Pulido Senior Account Executivespulido@viewstream.com DID YOU KNOW? Viewstream Does Staffing Teams are at the heart of business success. That’s why we launched Viewstream Staffing. Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires and recruitment support. For more information, visit: viewstream-staffing.com If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing. Best regards,The Team @ Viewstream
Project Spotlight – January 2022 Posted by John Assalian on February 3, 2022 VIDEO The World is Changing ISG needed a sizzle video to show how they help clients on their digital transformation. Viewstream created a contemporary motion beauty, with clean motion creative, challenger statements, and an audio cameo from the CEO. Watch Video “As the leading Digital Transformation company, ISG means forward thinking innovation and value. My creative approach was to communicate elegant exuberance with a restrained, contemporary style.” Joel YabrudyMotion Creative Directorjoel@viewstream.com WEBSITE A Bright Future As the global leader in advising, designing, and engineering high-efficiency air pollution control solutions for all industries, AZZURO asked Viewstream to develop an all-new website for them that would highlight their vast array of products and solutions. One of the main goals was to incorporate and transform the amazing 3D models of their products into an interactive web experience. Visit Website “The Azzuro website was a joy to work on. We set out with the goal of creating a site that would effectively tell the Azzuro story and also delight end-users with a high degree of interactivity. I believe we smashed these goals out of the park. As a developer, I enjoyed creating systems that gave our client the freedom to change and adapt the content to fit their needs, while maintaining our UX designers’ creative vision.” Frank CollinsWeb Developerfcollins@viewstream.com VIDEO Building the Future of Batteries Viewstream was approached by Sion Power to help tell their story and bring a game-changing product to market. Sion Power produces state-of-the-art energy storage systems that advance the future needs of electric vehicle and aerospace markets. Licerion, a lithium metal battery technology, is the result of decades of research and development and provides the highest combination of specific energy, energy density, cycle life, and safety. Viewstream worked closely with Sion Power scientists and subject matter experts to gain insights on this complex technology and simplify it for their sophisticated audience. The result was an engaging overview video that will help investors and potential customers understand the value of this future-forward technology. Watch Video “We have a mantra at Viewstream, “Put great things into the world” and we do that through story and creative. When working with a client like Sion Power, there is an immediate synergy. They are moving the world forward through research and technological advancements and we are helping them get that story out into the world.” Don SparksVP of Accountsdsparks@viewstream.com DID YOU KNOW? Viewstream does Staffing Teams are at the heart of business success. That’s why we launched Viewstream Staffing. Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires, and recruitment support. For more information, visit: viewstream-staffing.com If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing. Best regards,The Team @ Viewstream
The Importance Of Challenging What You Know Posted by John Assalian on January 6, 2022 Too often in marketing, we allow the strategies we have always relied upon to distract us from new avenues for growth. Marketing is fluid, and the moment you think you’ve got it all figured out is the same moment that the script is flipped and you find yourself on the outside looking in. This is the perpetual cycle of business, and the only way out is through. The tactics that once easily won in the marketplace can quickly become antiquated and even detrimental to your continued success. Being aware of this is the first step to staying ahead of the curve, but with awareness comes the responsibility to act. Try new strategies. Experiment with workflows you’re unsure of. Don’t take anything for granted. By doing so, you won’t just reveal the actual value of what you think you know, but also new methods and practices that can only be discovered through iteration. Below, I share six tips based on assumptions we ought to rethink. There isn’t much differentiation between ‘awareness’ and ‘demand.’ In today’s world, there is no shortage of contact data for B2B audiences, and channels where you can reach them on a 1-1 basis are numerous. Awareness and demand tactics are no longer that different. It is high time to test your assumption that some activities are “awareness” and some are “demand.” The distinction may be a relic. Don’t ignore home-grown leads in favor of paid platforms. Viable leads for B2B marketing are coming less and less from social media sources or digital tactics. Yes, there are many platforms out there that purport to reach your B2B customers, but when you truly measure the benefits, do they stack up? Probably not. Some platforms talk about ABM (account-based marketing) and building contextual awareness of buying groups, but for B2B marketing the data is already there. You just need to get the data, have a strategy, communicate your value proposition and make an offer. Put your strategies to the test. The truth is that most marketing problems are strategic problems. The tactic hasn’t been tested, validated or shown to have product/market fit. You need to figure out the most effective elements of each strategy by putting them to the test, seeing what does and doesn’t work, and iterating based on your findings until you discover the optimal combination. Experiment with new types of offers. Try targeting different job titles and industries. You should always be ready to pivot to a new strategy to maintain the growth cycle as markets change. Don’t make assumptions about your target market. Marketing is empirical. Only with validation can we say we know anything, and that validation comes in the form of revenue. That’s why you need the hard facts about who you’re marketing to. Document your ICP (ideal customer profile). Work with sales to pull a target contact list based on this profile. Pull the ecosystem — B2B is always a group decision — as colleagues will forward relevant emails to others to pursue. Through this process, relevant leads will reveal themselves to you and serve as a guide for how to build the most effective strategies. Find creative ways to use the data you already have. While you may think a lack of data is one of the problems you face, chances are you already have more than enough. The real question is, are you extracting the right insights? Contact data typically gives you a lot of information about the people at a company or an account you want to connect with. The data will include information like LinkedIn profiles or phone numbers, viable points of contact that should be taken advantage of. You can even use contact data to triangulate your first-party data. There are many vendors that can help, so choose wisely and make sure the data is up to date. You never know when the timing will be right. Timing is everything. You may have the exact right target — the question is: When are they ready to make a move? It’s hard to know (sorry, the AI isn’t there yet), so it’s essential to be persistent, focused and determined. People do not choose your competition because you marketed to them too much. When someone chooses your competition, find out why and market against it. You can’t take anything for granted in the world of marketing, even the strategies that you’ve traditionally been able to rely on. In fact, the success of those exact strategies may be distracting you from ways that they can be improved or new processes that you have yet to try. In marketing, the only way for us to arrive at the truth is through trial and error. If you believe something to be true, challenge that notion by testing it out and letting the results speak for themselves. By doing so, you’ll not only gain a deeper understanding of your current strategies but also the ability to respond quickly to changes in the market by pivoting to more effective methods when necessary. Read the Forbes article here.
Chief Marketer Names Viewstream to the 2022 CM200 Posted by John Assalian on December 7, 2021 Viewstream is proud to announce that we have once again been selected by the editors of Chief Marketer for the CM200, a carefully curated list of the top 200 marketing agencies for the coming year. The CM200 was created to call attention to the most exciting agencies across a variety of disciplines, and we are honored to be included as one of the selections in the Digital/Content category. Viewstream was selected for inclusion based on the 11 new Telly Awards we have added to our ever-growing collection, as well as our work with a host of new clients, including Intel and T-Mobile, as well as existing clients like Microsoft, Adobe, and Boston Dynamics. Interested in what it takes to be one of the top marketing agencies in the entire U.S.? Check out some of the award-winning content we’ve produced for a diverse array of clients or get in touch today to discover what Viewstream can create for you.
Project Spotlight – October 2021 Posted by John Assalian on November 11, 2021 VIDEO University of Missouri Video This project was developed by the University of Missouri – Kansas City, funded by and produced for the Centers for Disease Control and Prevention. The video series was created to bring attention to the goal of eradicating the HIV epidemic, especially in the hardest-hit communities. This series was created in both English and Spanish to make it more accessible to as many people as possible. Bright colors and a fun animation style approach were used in hopes of holding viewers’ attention on a very data-driven subject matter. “I was excited to be a part of this series that aims to spread important, life-saving information. The biggest challenge in a series like this is making it entertaining, yet still easy to follow. It was a fulfilling project to be involved with, for sure!” Kim WhiteMotion Designer & Video Editor ARTICLE Bring Out the Cool Lumber. Software for HR. Insurance brokerages. Cleaning supplies. Drilling solutions. On the surface, these are decidedly unsexy products. But underneath, they solve real customer pain points and needs. Someone cares deeply about some aspect of all products. The question is: How do you bring out the cool? Read on to discover how to bring out the “sexy” in your products. Read More John AssalianFounder + CEOjohn@viewstream.com CREATIVE PROJECT I am an Autodesker Creating engaging and authentic video content doesn’t always require a big budget. Autodesk had an urgent need to tell their “Autodesker” story for a quickly approaching Brand launch. Utilizing self-recorded testimonials captured via Zoom, Viewstream quickly established a creative approach and edited together an authentic video using the words of Autodesk employees and families. View Video “This video project was especially fun. I loved seeing so many happy people who are proud to be a part of something. I’ve been working directly with Autodesk for over 14 years so I feel like I’m an Autodesker too.” Adam ZacekVP of Accountsazacek@viewstream.com CREATIVE PROJECT A Winning Roadmap Unanet tapped Viewstream for a broad-reaching creative campaign to promote their highly coveted 2021 GAUGE Report. Commonly referred to as “the best resource available for benchmarking a firm’s metrics against the GovCon industry” Viewstream designed a high-impact Landing Page, Email template as well as Display/Social Ads to inspire interest and encourage downloads of Unanet’s government contracting report. Safe to say, this campaign had the roadmap to success. View Landing Page “Unanet’s annual GAUGE Report is such a key resource for the GovCon industry, so I took great pleasure in helping manage and guide this highly-focused and targeted campaign. As a result, we were able to reach a responsive audience excited to access the report and apply its relevant content to their business – thus making a positive impact on their bottom line for years to come.” Jeff CarterAccount Managerjcarter@viewstream.com DID YOU KNOW? Viewstream does “Brand to Demand” Delivering the full creative strategy arc, from brand conception to demand generation. We produce award winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’. Download our capabilities deck to learn more. Best regards,The Team @ Viewstream
Project Spotlight – September 2021 Posted by John Assalian on September 28, 2021 CREATIVE PROJECT Adobe Partner Portal The Adobe Video, Motion, and Audio Partner Program Portal was created to showcase the hundreds of industry-leading solutions that are transforming the way motion-rich content is being created by Adobe customers. The portal helps Adobe customers search for solutions that best fit their creative workflows and allows existing partners to showcase their solutions and access tools and resources to grow their partnership with Adobe. “Adobe has managed to curate a diverse group of partners who provide creative solutions for producing motion-rich content. They approached us to help organize their partner assets and provide an easy way for customers to find partners that fit their own creative workflow. The portal solution that we created allows Adobe to nurture the relationships they have built with existing partners and enroll new partners going forward.” Don Sparks Director of Account Strategydsparks@viewstream.com VIDEO Willdan – “We Do That” Willdan provides professional technical and consulting services to public and private utilities, public agencies at all levels of government, and commercial and industrial firms. Willdan wanted to create a company overview video that also featured customer testimonial to reinforce key messaging. With a deep bench of projects serving the Architecture, Engineering, and Construction industries, Willdan found a partner in Viewstream that understands their businesses and challenges. “The Viewstream Video Production Team spent two days onsite at Willdan headquarters in Anaheim, CA to film this video. We captured sincere testimonial from company clients and from key company executives. In post-production we apply motion-creative and insightful storytelling skills to make for a lively and informative viewing experience.“ Andrew Assalian SVP Operations & Accountsaassalian@viewstream.com ARTICLE 5 Flywheels For Go To Market Success Go-to-market is your overall marketing program to win in the marketplace. A successful strategy needs to communicate to audiences your unique value proposition, get prospects into your sales cycle, and then continuously earn revenue from them over the longest possible period of time. As Peter Drucker, the founder of modern business management, emphatically wrote, “…the business enterprise has two—and only two—basic functions: marketing and innovation.” This article covers the first function: marketing… Read More John AssalianCEOjohn@viewstream.com CREATIVE PROJECT Microsoft Partner Communications A partner’s source for sales play information, Plays-in-a-Box (PiBs) bring together capacity and enablement, go-to-market, and co-selling resources by solution area. Microsoft PiBs align with six solution areas: Business Applications, Data, and AI, Digital and App Innovation, Infrastructure, Modern Workplace and Surface, and Security. Each PiB provides the tools a partner needs to help their customers with their digital transformation. All plays are packaged in a simple, easy-to-use format. “Organizations as expansive as Microsoft often struggle to enable their partner sales initiatives while maintaining alignment and consistency with the main brand. We at Viewstream always enjoy the challenge of marrying strategy and utility with beautiful creative and a delightful end-user experience.” Rob McLay VP of Creativermclay@viewstream.com DID YOU KNOW? Viewstream does “Brand to Demand” Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’. Download our capabilities deck to learn more. Best regards,The Team @ Viewstream